| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 廖承中 | zh_TW |
| dc.contributor.author (Authors) | Liao, Melvin | en_US |
| dc.creator (作者) | 廖承中 | zh_TW |
| dc.creator (作者) | Liao, Melvin | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 29-Aug-2018 15:52:52 (UTC+8) | - |
| dc.date.available | 29-Aug-2018 15:52:52 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Aug-2018 15:52:52 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0100933008 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/119740 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 100933008 | zh_TW |
| dc.description.abstract (摘要) | | zh_TW |
| dc.description.abstract (摘要) | The most serious of the metropolitan in Taiwan is high house price and rental fee, becauseof rapid development on recent years. It will affect the quality of living seriously, especially inTaipei. A normal family on Taipei doesn’t have enough storage space due to a small house.Besides, small and medium enterprises often reduce their office space to save the rental costin recent years. Even they move to a co-working space or business center to replace renting anown office.So, many people living in the metropolitan have the demand to additional storage space.The mini-storage industry is just for these kinds of customer. It is a new type storage industryto offers the flexible and independent storage space for the customer. The location ofwarehouse is not in the far industrial area but in the business district or residential area in thecity center. It will be more convenient for the near people living in these business circle orcommunity.Depending on this new additional service, the mini-storage industry will increase moreadditional value. It will enhance the revenue and gain more net income at least 30 percent.When the increasing of logistics volume, the mini-storage industry can hire more variablehuman powers to create higher value of every mini-storage branches. | en_US |
| dc.description.tableofcontents | 1. Executive Summary ........ 12. General Company Description ........ 42.1. Mission Statement ........ 42.2. Company Goals and Objectives ........ 42.3. Business Philosophy ......... 52.4. Describe your industry ......... 52.5. Describe your most important company strengths and core competencies ........ 63. canvas analysis ....... 73.1. Value proposition: ........ 73.2. Target audience .......... 73.3. Customer relationship ......... 83.4. Channel .......... 93.5. Key resource .......... 103.6. Key partner .......... 113.7. Key actitivty ......... 133.8. Revenue streams and cost structure ......... 154. Marketing plan ......... 164.1. Market scale analysis ......... 164.2. competitor analysis ........... 194.3. competitive advantage analysis .......... 204.4. potential risk analysis ......... 224.5. pricing strategy: .......... 234.6. marketing program .......... 245. Operational plan .......... 276. Financial plan ........ 307. Conclusion ........... 368. Appendix .......... 38 | zh_TW |
| dc.format.extent | 901267 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0100933008 | en_US |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | 迷你倉儲 | zh_TW |
| dc.subject (關鍵詞) | Business model | en_US |
| dc.subject (關鍵詞) | Mini-storage | en_US |
| dc.title (題名) | 一個新型態的迷你倉模式 : 結合第三方物流和線下門市的迷你倉服務 | zh_TW |
| dc.title (題名) | A new business model of mini-storage industry: the mini-storage combined with third-party logistics and offline shop service | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. http://www.cnra.org.tw/edm/2016b2c.pdf, Institute for Information Industry report, 20162. The Self Storage Association Asia(SSAA) research report, 20163. The self-storage industry report in Taiwan, The Taiwan Self Storage Association, 20174. The e-commerce research report in Taiwan, Department of Commerce, 2016 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.039.2018.F08 | - |
