學術產出-Theses
Article View/Open
Publication Export
-
題名 內嵌的實務：解讀韓流科技中的組織作為
Embedded practice: interpreting mode of organizing in K-POP cultural technology作者 黃郁瑄
Huang, Yu-Hsuan貢獻者 蕭瑞麟
Hsiao, Ruey-Lin
黃郁瑄
Huang, Yu-Hsuan關鍵詞 韓流文化科技
科技轉化
組織行為
科技內嵌論
紮根理論
Korean cultural technology
Technology transformation
Organizing practice
Technology embeddedness
Grounded theory日期 2018 上傳時間 29-Aug-2018 16:03:48 (UTC+8) 摘要 科技管理文獻之前是將科技視為「黑盒子」，是萬靈丹，只要將科技導入組織中，所有問題都能迎刃而解。新觀點指出迷思，認為科技其實是是潘朵拉的盒子，打開科技印刻著豐富的意涵，鑲嵌著組織作為，包裹著某種「科技精神」。本研究嘗試跳脫分析行政性科技的應用，如企業資源管理系統，而將研究焦點轉到文化科技（cultural technology）來探討科技內嵌的議題。文創產業似乎也有這樣的黑盒子迷思，認為只要用科技把文創內容投射出來，文化就得以分享、傳播，觀眾就會青睞，也就可以轉換成經濟價值。這樣的迷思使得文化科技所展現出來的內容，會讓觀眾看不懂其內涵，甚至會讓文創庸俗化。這也不禁讓人疑惑，這樣的科技究竟想承載的是文化的內容，亦或是單純的影像呢？本研究以挑選三間領先的韓國文化科技企業，並透過紮根理論來歸納實證資料後，發現三種轉化手法，分別為：內容底蘊化、科技感動化和智財商模化。從理論的角度來看，本研究提出文化科技必須藉由將內涵進行轉化的概念，並說明科技不只是載具，打開來之後，裡面有許多意涵。這三個轉化手法也能拿來做為真假文創的辨別依據。在實務的貢獻上，本研究重申易懂的底蘊、經詮釋的科技和商業模式創新的重要性。期望透過三種轉化手法的提出，打開科技盒內的潘朵拉，讓盒內的希望涌動出文化的深刻感動。
Previous literature on technology management considers technology as a blackbox, as panacea, which when implemented could solve any problem. New understanding indicates that technology is more related to Pandora`s box. When technology is opened, rich meanings are inscribed and modes of organizing are embedded, embodied certain kind of technology spirit. This study attempts to move away administrative technology, such as ERP (Enterprise Resource Planning) systems, and turn attention to cultural technology, in order to explore the issue of technology embeddedness. Creative and cultural industry seems to have such a ‘blackbox’ myth, assumes that when technology is projected, culture is shared and disseminated, and audiences will be attracted, leading to economic value. This myth leads to the production of incomprehensible cultural content by technology. Even more, technology vulgarizes creative and cultural contents. This also leads to confusion – whether technology carries cultural contents or merely a projection of images. This research select three leading Korean enterprises specialized in cultural technology, and analyzes the evidence using grounded theory approach. It found three specific transformation approaches, they are: repurposing contents, inspiring interactive technology and commercializing intellectual properties. Theoretically, this research suggests that technology must be complemented with realizing cultural connotation, and not considers technology merely as a medium. When we open a technology, there are plenty of connotations waiting to be explored. These transformation approaches could be used to measure the authenticity of creative and cultural enterprises. Practically, this study suggests how to apply these three approaches in developing cultural technology, by taking into account a cultural content’s symbolic significance, interaction between technology and users, and the potential value of intellectual properties through business model innovation. By so doing, this thesis aims to bring out Pandora from the box and spring up sensational culture within technology.參考文獻 中文文獻朱彩馨，2015，「溫故不知新：半新科技的意會調適」，《中山管理評論》，第1期，第23卷，137-183頁。金倫志，2018，《流行文化操作學：你的喜好與動機，如何被廠商精準操控？從全憑感覺到產生獲利模式，解析文化產業運作的真相》，台北：大是文化。郭秋雯，2012，《韓國文化創意產業政策與動向》，台北：遠流出版。陳信宏，2011，「科技採用的吸收困難：組織實務對制度環境的依存性」，《資訊管理學報》，第18卷，第1期，105-131頁。陳則文、侯勝宗，2009，「非預期工作創新：台灣大車隊司機個案研究」，《科技管理學刊》，第14卷，第2期，97-128頁。歐素華，2015，「喚醒沈睡資源：《女人我最大》背後的商業模式創新」，《中山管理評論》，第23卷，第1期，225-267頁。蕭瑞麟，2016，《思考的脈絡：創新可能不擴散》，台北：天下文化學術叢書。蕭瑞麟，2017，《不用數字的研究：質性研究的思辨脈絡》，台北：五南學術原創系列。蕭瑞麟、侯勝宗、歐素華，2011，「演化科技意會—衛星派遣科技的人性軌跡」，《資訊管理學報》，第18卷，第4期，1-28頁。蕭瑞麟、廖啟旭、陳蕙芬，2011，「越淮為枳：從實務觀點分析跨情境資訊科技移轉」，《資訊管理學報》，第18卷，第2期，131-160頁。蕭瑞麟、歐素華、陳蕙芬，2011，「市集脈絡：由組織例規分析資訊科技的創新來源」. 《中山管理評論》, 第19卷，第2期，461-493頁。英文文獻Attewell, P. 1992. Technology diffusion and organizational learning: the case of business computing. Organization Science, 3(1): 1-19.Barley, S. R. 1996. Technicians in the workplace: Ethnographic evidence for bringing work into organization studies. Administrative Science Quarterly, 41: 404–441.Bechky, B. A. 2003. Object lessons: Workplace artifacts as representations of occupational jurisdiction. American Journal of Sociology, 109(3): 720–752.Bloomfield, B. P., & Vurdubakis, T. 1994. Re-presenting technology: IT consultancy reports as textual reality constructions. Journal of the British Sociological Association, 28(2): 455-478.Bloomfield, B. P., & Vurdubakis, T. 1997. Paper traces: Inscribing organizations and information technology. In B. P. Bloomfield, R. Coombs, D. Knights, & D. Littler (Eds.), Information Technology and Organisations: Strategies, Networks and Integration. Oxford: Oxford University Press.Carlile, P. R. 2002. A pragmatic view of knowledge and boundaries: Boundary objects in new product development. Organization Science, 13(4): 442–455.Carlile, P. R. 2004. Transferring, translating, and transforming: An integrative framework for managing knowledge across boundaries. Organization Science, 15(5): 555–568.Dacin, M. T., Munir, K., & Tracey, P. 2010. Formal dining at Cambridge colleges: Linking ritual performance and institutional maintenance. Academy of Management Journal, 53(6): 1393-1418.DeLisi, P. S. 1990. Lessons from the Steel Axe: Culture, technology, and organizational change. Sloan Management Review, 32(1): 83-93.Delmestri, G., & Greenwood, R. 2016. How Cinderella became a queen. Administrative Science Quarterly, 61: 507-550.Edmondson, A. C., Bohmer, R. M., & Pisano, G. P. 2001. Disrupted routines: Team learning and new technology implementation in hospitals. Administrative Science Quarterly, 46: 685-716.Eriksson, M. 2017. The normativity of automated driving: A case study of embedding norms in technology. Information & Communications Technology Law, 26(1): 46-58.Gioia, D., & Chittipeddi, K. 1991. Sensemaking and sensegiving in strategic change initiation. Strategic Management Journal, 12(6): 433-448.Klein, H. K., & Myers, M. D. 1999. A set of principles for conducting and evaluating interpretative field studies in information systems. MIS Quarterly, 23(1): 67-94.Lee, G. K., & Cole, R. E. 2003. From a firm-based to a community-based model of knowledge creation: The case of the Linux kernel development. Organization Science, 14(6): 633-649.Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.Louis, M. R., & Sutton, R. I. 1991. Switching cognitive gears: From habits of mind to active thinking Human Relations, 44(1): 55-76.Markus, M. L., & Benjamin, R. I. 1997a. Are You Gambling on a Magic Bullet? Computerworld, 3(10): 2-11.Markus, M. L., & Benjamin, R. I. 1997b. The magic bullet theory in IT-enabled transformation. Sloan Management Review, 38(2): 55-68.Santos, B. L. D., & Smith, L. S. 2008. RFID in the supply chain: panacea or Pandora`s box? Communications of the ACM, 51(10): 127-131.Spicer, A. 2005. The political process of inscribing a new technology. Human Relations, 58(7): 867-890.Swanson, E. B., & Ramiller, N. C. 1997. The organizing vision in information systems innovation. Organization Science, 8(5): 458-474.Van Maanen, J. 1988. Tales of the field: On writing ethnography. Chicago: University of Chicago Press.Venkatraman, N. 1994. IT-enabled business transformation: From automation to business scope redefinition. Sloan Management Review, 35(2): 73-87.Yin, R. K. 1989. Case study research: Design and methods. California: Sage Publications. 描述 碩士
國立政治大學
科技管理與智慧財產研究所
105364131資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105364131 資料類型 thesis dc.contributor.advisor 蕭瑞麟 zh_TW dc.contributor.advisor Hsiao, Ruey-Lin en_US dc.contributor.author (Authors) 黃郁瑄 zh_TW dc.contributor.author (Authors) Huang, Yu-Hsuan en_US dc.creator (作者) 黃郁瑄 zh_TW dc.creator (作者) Huang, Yu-Hsuan en_US dc.date (日期) 2018 en_US dc.date.accessioned 29-Aug-2018 16:03:48 (UTC+8) - dc.date.available 29-Aug-2018 16:03:48 (UTC+8) - dc.date.issued (上傳時間) 29-Aug-2018 16:03:48 (UTC+8) - dc.identifier (Other Identifiers) G0105364131 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119798 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 105364131 zh_TW dc.description.abstract (摘要) 科技管理文獻之前是將科技視為「黑盒子」，是萬靈丹，只要將科技導入組織中，所有問題都能迎刃而解。新觀點指出迷思，認為科技其實是是潘朵拉的盒子，打開科技印刻著豐富的意涵，鑲嵌著組織作為，包裹著某種「科技精神」。本研究嘗試跳脫分析行政性科技的應用，如企業資源管理系統，而將研究焦點轉到文化科技（cultural technology）來探討科技內嵌的議題。文創產業似乎也有這樣的黑盒子迷思，認為只要用科技把文創內容投射出來，文化就得以分享、傳播，觀眾就會青睞，也就可以轉換成經濟價值。這樣的迷思使得文化科技所展現出來的內容，會讓觀眾看不懂其內涵，甚至會讓文創庸俗化。這也不禁讓人疑惑，這樣的科技究竟想承載的是文化的內容，亦或是單純的影像呢？本研究以挑選三間領先的韓國文化科技企業，並透過紮根理論來歸納實證資料後，發現三種轉化手法，分別為：內容底蘊化、科技感動化和智財商模化。從理論的角度來看，本研究提出文化科技必須藉由將內涵進行轉化的概念，並說明科技不只是載具，打開來之後，裡面有許多意涵。這三個轉化手法也能拿來做為真假文創的辨別依據。在實務的貢獻上，本研究重申易懂的底蘊、經詮釋的科技和商業模式創新的重要性。期望透過三種轉化手法的提出，打開科技盒內的潘朵拉，讓盒內的希望涌動出文化的深刻感動。 zh_TW dc.description.abstract (摘要) Previous literature on technology management considers technology as a blackbox, as panacea, which when implemented could solve any problem. New understanding indicates that technology is more related to Pandora`s box. When technology is opened, rich meanings are inscribed and modes of organizing are embedded, embodied certain kind of technology spirit. This study attempts to move away administrative technology, such as ERP (Enterprise Resource Planning) systems, and turn attention to cultural technology, in order to explore the issue of technology embeddedness. Creative and cultural industry seems to have such a ‘blackbox’ myth, assumes that when technology is projected, culture is shared and disseminated, and audiences will be attracted, leading to economic value. This myth leads to the production of incomprehensible cultural content by technology. Even more, technology vulgarizes creative and cultural contents. This also leads to confusion – whether technology carries cultural contents or merely a projection of images. This research select three leading Korean enterprises specialized in cultural technology, and analyzes the evidence using grounded theory approach. It found three specific transformation approaches, they are: repurposing contents, inspiring interactive technology and commercializing intellectual properties. Theoretically, this research suggests that technology must be complemented with realizing cultural connotation, and not considers technology merely as a medium. When we open a technology, there are plenty of connotations waiting to be explored. These transformation approaches could be used to measure the authenticity of creative and cultural enterprises. Practically, this study suggests how to apply these three approaches in developing cultural technology, by taking into account a cultural content’s symbolic significance, interaction between technology and users, and the potential value of intellectual properties through business model innovation. By so doing, this thesis aims to bring out Pandora from the box and spring up sensational culture within technology. en_US dc.description.tableofcontents 聲明頁 I中文摘要 II英文摘要 III圖目錄 VII表目錄 VII壹、緒論 8第一節 研究動機 8第二節 研究目的 12第三節 預期效應 13貳、文獻回顧 15第一節 文化科技的定義 15第二節 科技印刻論 18第三節 科技鑲嵌論 20第四節 內涵需要透過科技轉化 23參、研究方法 26第一節 方法論與分析架構 26第二節 案例選擇與理論抽樣 29第三節 資料分析 32第四節 資料蒐集 35肆、研究發現 40第一節 案例背景 40一、Macrograph：特效轉換為虛擬體驗 40二、SM-Town：流行音樂轉換為環繞劇場 42三、D’strict：廣告公司轉換為韓流博物館 44第二節 內容底蘊化 45一、沉浸化體驗 46二、移植化體驗 47三、中介化體驗 49第三節 科技感動化 51一、穿越式互動 52二、涉入式互動 54三、幻境式互動 58第四節 智財商模化 62一、經營代管 62二、粉絲經濟延展 64三、模組客製化 67五、討論 71第一節 學術意涵 71一、科技鑲嵌做為，還需轉化 71二、科技不只是載體，更包覆文化意涵 73三、科技不只是輔助，更是文與創的衝突 73第二節 實務啟示 76底蘊的重要 76科技詮釋的重要 77台灣業界的困境 78第三節 研究限制與未來方向 80科技的延展與深入 80構念的發展 81真假文創的延伸研究 82陸、結論 83參考文獻 85中文文獻 85附件：論文口試回覆稿 89 zh_TW dc.format.extent 22216872 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105364131 en_US dc.subject (關鍵詞) 韓流文化科技 zh_TW dc.subject (關鍵詞) 科技轉化 zh_TW dc.subject (關鍵詞) 組織行為 zh_TW dc.subject (關鍵詞) 科技內嵌論 zh_TW dc.subject (關鍵詞) 紮根理論 zh_TW dc.subject (關鍵詞) Korean cultural technology en_US dc.subject (關鍵詞) Technology transformation en_US dc.subject (關鍵詞) Organizing practice en_US dc.subject (關鍵詞) Technology embeddedness en_US dc.subject (關鍵詞) Grounded theory en_US dc.title (題名) 內嵌的實務：解讀韓流科技中的組織作為 zh_TW dc.title (題名) Embedded practice: interpreting mode of organizing in K-POP cultural technology en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻朱彩馨，2015，「溫故不知新：半新科技的意會調適」，《中山管理評論》，第1期，第23卷，137-183頁。金倫志，2018，《流行文化操作學：你的喜好與動機，如何被廠商精準操控？從全憑感覺到產生獲利模式，解析文化產業運作的真相》，台北：大是文化。郭秋雯，2012，《韓國文化創意產業政策與動向》，台北：遠流出版。陳信宏，2011，「科技採用的吸收困難：組織實務對制度環境的依存性」，《資訊管理學報》，第18卷，第1期，105-131頁。陳則文、侯勝宗，2009，「非預期工作創新：台灣大車隊司機個案研究」，《科技管理學刊》，第14卷，第2期，97-128頁。歐素華，2015，「喚醒沈睡資源：《女人我最大》背後的商業模式創新」，《中山管理評論》，第23卷，第1期，225-267頁。蕭瑞麟，2016，《思考的脈絡：創新可能不擴散》，台北：天下文化學術叢書。蕭瑞麟，2017，《不用數字的研究：質性研究的思辨脈絡》，台北：五南學術原創系列。蕭瑞麟、侯勝宗、歐素華，2011，「演化科技意會—衛星派遣科技的人性軌跡」，《資訊管理學報》，第18卷，第4期，1-28頁。蕭瑞麟、廖啟旭、陳蕙芬，2011，「越淮為枳：從實務觀點分析跨情境資訊科技移轉」，《資訊管理學報》，第18卷，第2期，131-160頁。蕭瑞麟、歐素華、陳蕙芬，2011，「市集脈絡：由組織例規分析資訊科技的創新來源」. 《中山管理評論》, 第19卷，第2期，461-493頁。英文文獻Attewell, P. 1992. Technology diffusion and organizational learning: the case of business computing. Organization Science, 3(1): 1-19.Barley, S. R. 1996. Technicians in the workplace: Ethnographic evidence for bringing work into organization studies. Administrative Science Quarterly, 41: 404–441.Bechky, B. A. 2003. Object lessons: Workplace artifacts as representations of occupational jurisdiction. American Journal of Sociology, 109(3): 720–752.Bloomfield, B. P., & Vurdubakis, T. 1994. Re-presenting technology: IT consultancy reports as textual reality constructions. Journal of the British Sociological Association, 28(2): 455-478.Bloomfield, B. P., & Vurdubakis, T. 1997. Paper traces: Inscribing organizations and information technology. In B. P. Bloomfield, R. Coombs, D. Knights, & D. Littler (Eds.), Information Technology and Organisations: Strategies, Networks and Integration. Oxford: Oxford University Press.Carlile, P. R. 2002. A pragmatic view of knowledge and boundaries: Boundary objects in new product development. Organization Science, 13(4): 442–455.Carlile, P. R. 2004. Transferring, translating, and transforming: An integrative framework for managing knowledge across boundaries. Organization Science, 15(5): 555–568.Dacin, M. T., Munir, K., & Tracey, P. 2010. Formal dining at Cambridge colleges: Linking ritual performance and institutional maintenance. Academy of Management Journal, 53(6): 1393-1418.DeLisi, P. S. 1990. Lessons from the Steel Axe: Culture, technology, and organizational change. Sloan Management Review, 32(1): 83-93.Delmestri, G., & Greenwood, R. 2016. How Cinderella became a queen. Administrative Science Quarterly, 61: 507-550.Edmondson, A. C., Bohmer, R. M., & Pisano, G. P. 2001. Disrupted routines: Team learning and new technology implementation in hospitals. Administrative Science Quarterly, 46: 685-716.Eriksson, M. 2017. The normativity of automated driving: A case study of embedding norms in technology. Information & Communications Technology Law, 26(1): 46-58.Gioia, D., & Chittipeddi, K. 1991. Sensemaking and sensegiving in strategic change initiation. Strategic Management Journal, 12(6): 433-448.Klein, H. K., & Myers, M. D. 1999. A set of principles for conducting and evaluating interpretative field studies in information systems. MIS Quarterly, 23(1): 67-94.Lee, G. K., & Cole, R. E. 2003. From a firm-based to a community-based model of knowledge creation: The case of the Linux kernel development. Organization Science, 14(6): 633-649.Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.Louis, M. R., & Sutton, R. I. 1991. Switching cognitive gears: From habits of mind to active thinking Human Relations, 44(1): 55-76.Markus, M. L., & Benjamin, R. I. 1997a. Are You Gambling on a Magic Bullet? Computerworld, 3(10): 2-11.Markus, M. L., & Benjamin, R. I. 1997b. The magic bullet theory in IT-enabled transformation. Sloan Management Review, 38(2): 55-68.Santos, B. L. D., & Smith, L. S. 2008. RFID in the supply chain: panacea or Pandora`s box? Communications of the ACM, 51(10): 127-131.Spicer, A. 2005. The political process of inscribing a new technology. Human Relations, 58(7): 867-890.Swanson, E. B., & Ramiller, N. C. 1997. The organizing vision in information systems innovation. Organization Science, 8(5): 458-474.Van Maanen, J. 1988. Tales of the field: On writing ethnography. Chicago: University of Chicago Press.Venkatraman, N. 1994. IT-enabled business transformation: From automation to business scope redefinition. Sloan Management Review, 35(2): 73-87.Yin, R. K. 1989. Case study research: Design and methods. California: Sage Publications. zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.TIIPM.021.2018.F08 -
