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題名 以4C模型探討跨國合資企業之價值創造與策略意涵
Investigation of Value Creation and Strategy Thinking for International Joint-Ventures Case Study with 4C Model Analysis作者 梁碩瑋
Liang, Shuo-Wei貢獻者 溫肇東
Wen, Chao-Tung
梁碩瑋
Liang, Shuo-Wei關鍵詞 跨國合資
4C策略行銷分析
品牌效益
競爭策略
價值創造
International joint ventures
4C stratigic marketing model
Brand value
Competitive strategy
Value-added日期 2018 上傳時間 3-Sep-2018 15:49:45 (UTC+8) 摘要 本研究透過探討太陽能產業策略聯盟新議題-合資現象，剖析太陽能產業之個案公司雙方在合資前、合資中、合資後的企業本質變異，以及外部成長發展策略。研究手法主要透過4C模型分析合資如何間接促成隱性效益，進一步推導合資策略如何替企業創造差異化的價值，特別是品牌價值的提升，並分析如何透過合資創造綜效，以累積擴散外溢效應，增加未來動態競爭關係的籌碼。因4C模型是以顧客需求導向為中心，以此構面分析，將能克服企業的本質侷限。而將品牌價值納入競爭態勢對企業發展，可在競技場的宏觀構面瞭解產業競爭態勢，更能讓本研究通盤剖析企業決策的意涵與邏輯，並給出企業如何創造長期競爭優勢的結論與建議。
The study applies a methodology that mainly uses the 4C model to analyze how the joint venture indirectly delivers the implicit benefits, reason how the strategic joint venture creates differentiated value for the company, especially concerning the enhancement of the brand value, and analyze how the joint venture creates synergy that generates spillover effect. Moreover, the 4C model is customer-oriented, which makes the analysis less company-centric.The purpose of the study is to understand the competition in an industry by including the brand value in the competitive analysis, provide a comprehensive analysis of the content and logic of the enterprise`s decision-making.In the conclusion, this study suggests how a company can create a long-term competitive advantages.參考文獻 一、 中文文獻1. 邱志聖，策略行銷分析:架構與實務應用(三版)，台北：智勝出版，2010年。2. 吳思華，策略九說，策略思考的本質，台北：臉譜，2000年。3. 陳勝源，論合資。臺北市銀月刊08，頁44-51，1990年。二、 英文文獻1. Barney, J. B. (1991),” Firm resources and sustained competitive advantage”, Journal of Management, No. 17, pp.99-120.2. Barney, J. B. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes.”, Academy of Management Review, No. 26, pp.41-54.3. Brouthers, K. D. (1995), “Strategic Alliances: Choose Your Partners”, Long Range Planning 28(3).4. Duncan, R.B. (1972),” Characteristics of Organizational Environments and Perceived Environmental Uncertainty”, Administrative Science Quarterly, Vol. 17, No. 3, pp. 313-327.5. Geringer, J. M., Beamish, P. W., and daCosta, R. C. (1989), “Diversification Strategy and Internationalization: Implications for MNE Performance,” Strategic Management Journal, 10(2), 109-119.6. Geringer, J. M. (1988). “Joint venture partner selection: Strategies for developed countries”. Quorum Books.7. Geringer, J., Hebert, M. L. (1991), “Measuring Performance of International Joint Ventures”, Journal of International Business Studies , Vol. 22, No. 2, pp. 249-263.8. Geringer & Hebert (1989) ,”Control and Performance of International Joint Ventures”, Journal of International Business Studies ,Vol. 20, No. 2, 235-254.9. Hennart, J.F. (1988), "A Transaction Cost Theory of Equity Joint Venture", Strategic Management Journal, 9 (2), 361-374.10. Hennart, J.F. (1991). “The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in The United States”, Management Science, Vol. 27, No. 4, pp. 483-497.11. Killing (1983), P. “Strategies for Joint Venture Success”. New York: Jraeger.12. Kogut, B. (1988), “Joint Ventures: Theoretical and Empirical Perspectives”, Strategic Management Journal, vol. 9, pp.319-332.13. Lasserre, P. (2003). “Global Strategic Management”. New York: Palgrave Macmillan.14. Lawrence, P. R., and Lorsch, J. W. (1969) “Organization and Environment”, Boston, MA: Harvard Business School, Division of Research.15. Litvak, I. A. and Banting, P.M. (1968), “A Conceptual Framework for International Business Arrangements”, in King, R. L. (Ed.), Marketing and the New Science of Planning, American Marketing Association, Chicago, IL, pp.460-467.16. Luo, Y., & Park, S. H. (2004). “Multiparty cooperation and performance in international equity joint ventures”, Journal of International Business Studies, 35(2), 142-160.17. Miller, K. D. (1992). “A framework for integrated risk management in international Business”. Journal of International Business Studies, Vol.2, 311–331.18. Moxon, R. W., & Geringer, J. M. (1985), “Multinational ventures in the commercial aircraft industry”, Columbia Journal of World Business 20, 55-62.19. Pfeffer, J. and Nowak, P. (1976), “Joint Ventures and Interorganizational Dependence”, Administrative Science Quarterly 21(3).20. Srivastava, R. K., Fahey, L. & Christensen, H. K. (2001). “The resource-based view and marketing: The role of market-based assets in gaining competitive advantage”, Journal of Management, 27(6), 777-802.21. Wernerfelt, B. (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, Vol. 5, No. 2. , pp. 171-180.22. Williamson ,O. E.(1975), ”Markets and Hierarchies: Analysis and Antitrust Implications”, New York: Free Press.三、 網頁資料1. MBAlib，合資，上網日期107年03月10日，檢自：http://wiki.mbalib.com/wiki/合資2. Deloitte, A study of Joint Ventures, 2010, from: https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/finance/Publications/Etude_Joint_Venture_juillet%202010.pdf 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
103932102資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103932102 資料類型 thesis dc.contributor.advisor 溫肇東 zh_TW dc.contributor.advisor Wen, Chao-Tung en_US dc.contributor.author (Authors) 梁碩瑋 zh_TW dc.contributor.author (Authors) Liang, Shuo-Wei en_US dc.creator (作者) 梁碩瑋 zh_TW dc.creator (作者) Liang, Shuo-Wei en_US dc.date (日期) 2018 en_US dc.date.accessioned 3-Sep-2018 15:49:45 (UTC+8) - dc.date.available 3-Sep-2018 15:49:45 (UTC+8) - dc.date.issued (上傳時間) 3-Sep-2018 15:49:45 (UTC+8) - dc.identifier (Other Identifiers) G0103932102 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119893 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 103932102 zh_TW dc.description.abstract (摘要) 本研究透過探討太陽能產業策略聯盟新議題-合資現象，剖析太陽能產業之個案公司雙方在合資前、合資中、合資後的企業本質變異，以及外部成長發展策略。研究手法主要透過4C模型分析合資如何間接促成隱性效益，進一步推導合資策略如何替企業創造差異化的價值，特別是品牌價值的提升，並分析如何透過合資創造綜效，以累積擴散外溢效應，增加未來動態競爭關係的籌碼。因4C模型是以顧客需求導向為中心，以此構面分析，將能克服企業的本質侷限。而將品牌價值納入競爭態勢對企業發展，可在競技場的宏觀構面瞭解產業競爭態勢，更能讓本研究通盤剖析企業決策的意涵與邏輯，並給出企業如何創造長期競爭優勢的結論與建議。 zh_TW dc.description.abstract (摘要) The study applies a methodology that mainly uses the 4C model to analyze how the joint venture indirectly delivers the implicit benefits, reason how the strategic joint venture creates differentiated value for the company, especially concerning the enhancement of the brand value, and analyze how the joint venture creates synergy that generates spillover effect. Moreover, the 4C model is customer-oriented, which makes the analysis less company-centric.The purpose of the study is to understand the competition in an industry by including the brand value in the competitive analysis, provide a comprehensive analysis of the content and logic of the enterprise`s decision-making.In the conclusion, this study suggests how a company can create a long-term competitive advantages. en_US dc.description.tableofcontents 表次 vi圖次 vii第一章 緒論 1第一節 研究動機與目的 1第二節 研究背景 2第三節 研究議題 2第二章 文獻探討 6第一節 合資基本概論 6第二節 合資公司的形成原因 12第三節 合資公司的優缺點 14第四節 影響合資之因素與績效衡量指標 17第三章 4C理論與個案研究方法 25第一節 研究架構 25第二節 研究方法 26第三節 4C模型理論 28第四節 4C架構下合資行為之品牌效益 33第四章 個案策略行銷之4C 分析結果 35第一節 個案公司合資前4C分析結果 35第二節 個案公司合資後Due-Diligence與 4C分析結果 39第三節 個案公司合資後品牌效益與綜效分析 40第五章 結論與建議 42第一節 結論 43第二節 建議 46第三節 研究限制 49 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103932102 en_US dc.subject (關鍵詞) 跨國合資 zh_TW dc.subject (關鍵詞) 4C策略行銷分析 zh_TW dc.subject (關鍵詞) 品牌效益 zh_TW dc.subject (關鍵詞) 競爭策略 zh_TW dc.subject (關鍵詞) 價值創造 zh_TW dc.subject (關鍵詞) International joint ventures en_US dc.subject (關鍵詞) 4C stratigic marketing model en_US dc.subject (關鍵詞) Brand value en_US dc.subject (關鍵詞) Competitive strategy en_US dc.subject (關鍵詞) Value-added en_US dc.title (題名) 以4C模型探討跨國合資企業之價值創造與策略意涵 zh_TW dc.title (題名) Investigation of Value Creation and Strategy Thinking for International Joint-Ventures Case Study with 4C Model Analysis en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 中文文獻1. 邱志聖，策略行銷分析:架構與實務應用(三版)，台北：智勝出版，2010年。2. 吳思華，策略九說，策略思考的本質，台北：臉譜，2000年。3. 陳勝源，論合資。臺北市銀月刊08，頁44-51，1990年。二、 英文文獻1. Barney, J. B. (1991),” Firm resources and sustained competitive advantage”, Journal of Management, No. 17, pp.99-120.2. Barney, J. B. (2001), “Is the resource-based view a useful perspective for strategic management research? Yes.”, Academy of Management Review, No. 26, pp.41-54.3. Brouthers, K. D. (1995), “Strategic Alliances: Choose Your Partners”, Long Range Planning 28(3).4. Duncan, R.B. (1972),” Characteristics of Organizational Environments and Perceived Environmental Uncertainty”, Administrative Science Quarterly, Vol. 17, No. 3, pp. 313-327.5. Geringer, J. M., Beamish, P. W., and daCosta, R. C. (1989), “Diversification Strategy and Internationalization: Implications for MNE Performance,” Strategic Management Journal, 10(2), 109-119.6. Geringer, J. M. (1988). “Joint venture partner selection: Strategies for developed countries”. Quorum Books.7. Geringer, J., Hebert, M. L. (1991), “Measuring Performance of International Joint Ventures”, Journal of International Business Studies , Vol. 22, No. 2, pp. 249-263.8. Geringer & Hebert (1989) ,”Control and Performance of International Joint Ventures”, Journal of International Business Studies ,Vol. 20, No. 2, 235-254.9. Hennart, J.F. (1988), "A Transaction Cost Theory of Equity Joint Venture", Strategic Management Journal, 9 (2), 361-374.10. Hennart, J.F. (1991). “The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in The United States”, Management Science, Vol. 27, No. 4, pp. 483-497.11. Killing (1983), P. “Strategies for Joint Venture Success”. New York: Jraeger.12. Kogut, B. (1988), “Joint Ventures: Theoretical and Empirical Perspectives”, Strategic Management Journal, vol. 9, pp.319-332.13. Lasserre, P. (2003). “Global Strategic Management”. New York: Palgrave Macmillan.14. Lawrence, P. R., and Lorsch, J. W. (1969) “Organization and Environment”, Boston, MA: Harvard Business School, Division of Research.15. Litvak, I. A. and Banting, P.M. (1968), “A Conceptual Framework for International Business Arrangements”, in King, R. L. (Ed.), Marketing and the New Science of Planning, American Marketing Association, Chicago, IL, pp.460-467.16. Luo, Y., & Park, S. H. (2004). “Multiparty cooperation and performance in international equity joint ventures”, Journal of International Business Studies, 35(2), 142-160.17. Miller, K. D. (1992). “A framework for integrated risk management in international Business”. Journal of International Business Studies, Vol.2, 311–331.18. Moxon, R. W., & Geringer, J. M. (1985), “Multinational ventures in the commercial aircraft industry”, Columbia Journal of World Business 20, 55-62.19. Pfeffer, J. and Nowak, P. (1976), “Joint Ventures and Interorganizational Dependence”, Administrative Science Quarterly 21(3).20. Srivastava, R. K., Fahey, L. & Christensen, H. K. (2001). “The resource-based view and marketing: The role of market-based assets in gaining competitive advantage”, Journal of Management, 27(6), 777-802.21. Wernerfelt, B. (1984), “A Resource-Based View of the Firm”, Strategic Management Journal, Vol. 5, No. 2. , pp. 171-180.22. Williamson ,O. E.(1975), ”Markets and Hierarchies: Analysis and Antitrust Implications”, New York: Free Press.三、 網頁資料1. MBAlib，合資，上網日期107年03月10日，檢自：http://wiki.mbalib.com/wiki/合資2. Deloitte, A study of Joint Ventures, 2010, from: https://www2.deloitte.com/content/dam/Deloitte/fr/Documents/finance/Publications/Etude_Joint_Venture_juillet%202010.pdf zh_TW dc.identifier.doi (DOI) 10.6814/THE.NCCU.EMBA.082.2018.F08 -
