Publications-Theses
Article View/Open
Publication Export
-
Google ScholarTM
NCCU Library
Citation Infomation
Related Publications in TAIR
題名 自我槪念與品牌選擇之關係 作者 胡傳孝 貢獻者 吳靜吉
胡傳孝日期 1982 上傳時間 27-Sep-2018 13:36:58 (UTC+8) 參考文獻 參考書目中文部份李美枝 社會心理學。大洋出版社，民國七十年，84〜85頁。林清山 心理與教育統計學。東華書局，民國六十九年。洪良浩、詹炳發 有效行銷管理——行銷規劃與控制。哈佛企管公司，民國六十三年。唐元瑛譯 社會心理學，幼獅文化公司，民國六十九年，62〜63頁。黃俊英、陳定國 企業研究應用技術大全。大世紀出版公司，民國六十八年。黃俊英 行銷研究——管理與技術增訂版。華泰書局，民國七十年。高熊飛編譯 行銷管理——分析規劃與控制。華泰書局，民國六十九年，195〜196頁。陳定國 現代行銷學——行銷管理之策略應用下册。華泰書局，民國六十九年。郭為藩 自我心理學。開山書局，民國六十八年。楊國樞、文崇一、吳聰賢、李亦園 社會及行為科學研究法下册。東華書局，民國六十八年鄭伯壎編譯 消費者心理學。大洋出版社，民國七十年。藍三印、羅文坤 廣告心理學。天馬出版社，民國六十八年。英文部份Alfert E. “ Two Components of assumed Similarity,” Journal of Abnormal and Social Psychology, 1958, 135-185.Birdwell, A. E. “Influence of Image Congruence on Consumer Choice.” In George Southed ), Reflections on Progress in Marketing Association. Chicago, 1965, 290-303.Britt, S. H. Consumer Behavior and the Behavial Sciences : Theories and Application. N.Y. : John Wiley & Sons, Inc. 1966.Britt, S. H. The Spenders, New York : McGraw-Hill Book Co., 1960, 105-6.Combs, A. W. & Snygg, D. Individual Behavior - a Perceptual Approuch to Behavior, Rev. ed., N.Y. Harper, 1959, 84-89.Cronbach, L. J. & Glester, G. C. “ Assessing Similarity Between Profiles “, Psychological Bulletin, 1953 50, 456-493.Cooley, C. H. Human Nature and the Social Order. New York : Scribnert`s, 1902,Delozier, W., & Tillman, R. “ Self Image Concept-Can They Be Used to Design Marketing Progroms?,”“ The Southen Journal of Business, Vol.7, 1972.Dolich, I. J. “Congruence Relationships Between Self Images and Product Brands, “ Journal of Marketing Research, Vol.6, 1969, 80-84.Dichter, E. Handbook of Consumer Motivations, New York : McGraw-Hill Book Co., 1964, 6.Evans, F. B. “Psychological and Objective factors in the Prediction of Brand Choice : Ford Versus Chevrolet, ” Journal of Business, Vol.32, 1959, 340-369.Festinger, L. A. A Theory of Social Comparison, Human Relations, 1954, 48-64.Fiedler, F. E., Blaisdell, & Warrington, W. G. “Unconscious Attitudes as Correlates of Sociometric Choice in a Social Group, ” Journal of Abnormal and Social Psychology, 1952, 47, 790-796.Grossuck, M. M., & Schlesinger, L. “ The Social Scientist and New Product Developement, “ Underst. anding Consumer Behavior, ed., Boston : Christopher Publishing House, 1964, 253-63, esp.255.Grubb, E. L. “ Consumer Perception of Self Concept and its Relationship to Brand Choice of Seleced Product Types, “ Unpublished D.B.A. Dissertation. University of Wasington, 1965.Grubb, E. L., & Hupp, G. “Perception of Self, Generalizes Stereotypes and Brand Selection,” Journal of Marketing Research. Vol.5, 1968, 58-63.Grubb. E. L., & Grathwohl, H. L. “ Consumer Self Concept, Symbolism and Market Behavior : A Theretical Approach,” Journal of Marketing. Vol.31, 1967,22-27.Grubb, E. L. & Stern, B. L. “Self Concept and Significant Others, “ Journal of Marketing Research, Vol.8, 1971, 382-385.Gordon, C., & Gergen, K. J. The Self in Social Interaction , 1968.序文。Hilgard, E. R. Human Motives and Concept of the Self. 1949, 374-382.Laird Landon, Jr. E. “ Self Concept, Ideal Self Concept, and Consumer Purchase Intentions, ” Journal of Consumer Research, Vol.1, 1974, 44-51.Martineau, P. Motivation in Advertising, New York : McGraw-Hill Book Co., 1957, 52.Mead, G. H. Mind, Self and Society. Chicago : University of Chicago Press, 1934.Martineau, P. “Social Classes and Spending Behavior Behavior, ”Journal of Marketing, Vol.23, 1958, 121-130.Mason, J. B., & Mayer, M. L. “The Problem of the Self-Concept in Store Image Studies, Journal of Marketing. 1970, 67-69.Martineau, P. Motivation in Advertising, N. Y. : McGraw-Hill Book Company, 1957.Newcomb, T. M. The Acquaintance Process. N.Y. ; Holt, Rinehart & Winston, 1961.Newman, J. Motivation Research and Marketing Management Boston : Harvard University Graduate School of Business, Division of Research, 1957.Ross, I. “ Self Concept and Brand Preference, ” Journal of Business. 1971, 38-50.Rogers, C. R, “ A theory of therapy, Personality,, and Interpersonal Relationships as Developed in the Client-Centered Framework, “ In. S. Koch(Ed.) : Psychology; a Study of a Science. N.Y., McGraw-Hill Vol.3, 1959, 184-256.Rogers, C. R. Client- Centered Therapy. Boston : Houghton Mifflin Company, 1965, 501.Smith, A. J. “Similarity of Values arid its Relation to Acceptance and the Projection of Similarity, ” Journal of Psychology, 43, 1957, 251-260.Smith, H. C. Personality Adjustment, N.Y. : McGraw-Hill, 1961, 175.Symonds, P. M., The Ego and the Self, N.Y. Appleton- Century-Crofts, 1951.Veblen, T. The theory of the Liesure Class, Mentor Books, New York, 1958, 42.Vroom. V. H. “ Projection ; Negation and the Self Concept, “ Human Relation, 1959, 12, 335-344. Wheatley, J. J., Chiu, J. Y., & Stevens, A. C. “Demographics to Predict Consumption, ” Journal of Advertising Research. Vol.20, 1980, 31.Westhall, R. “Psychological Factors in Predicting Product Chice,” Journal of Marketing Vol.26,1962, 34-40.Wylie, R. C. The Self-Concept : A Critical Survey of Pertinent Research Literature, 1961. 描述 碩士
國立政治大學
企業管理研究所
70資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002007565 資料類型 thesis dc.contributor.advisor 吳靜吉 dc.contributor.author (Authors) 胡傳孝 dc.creator (作者) 胡傳孝 dc.date (日期) 1982 dc.date.accessioned 27-Sep-2018 13:36:58 (UTC+8) - dc.date.available 27-Sep-2018 13:36:58 (UTC+8) - dc.date.issued (上傳時間) 27-Sep-2018 13:36:58 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/120151 - dc.description (描述) 碩士 dc.description (描述) 國立政治大學 dc.description (描述) 企業管理研究所 dc.description (描述) 70 dc.description.tableofcontents 自我槪念與品牌選擇之關係目錄圖表目錄第一章 緒論1第一節 引言1第二節 名詞的操作性定義5第三節 研究問題與假設8第二章 有關理論與文獻探討13第一節 自我槪念的基本觀念與理論13第二節 自我槪念的發展17第三節 自我槪念與顧客行為關係理論的發展19第四節 自我槪念與顧客行為關係之研究23第五節 Grubb與Grathwohl理論之探討27第三章 研究方法31第一節 產品與品牌之決定31第二節 抽樣設計與資料蒐集33第三節 問卷設計40第四節 分析技術50第五節 研究限制52第四章 研究結果與討論53第一節 各變項的分析結果53第二節 假設考驗與結果69第五章 結論與建議77第一節 結論77第二節 研究結果在行銷上的意義與應用80第三節 爾後研究之建議84參考書目87附錄一 人格形容詞的選取95附錄二 消費者人口統計變數上的特質和差異106附錄三 問卷一附錄四 問卷二圖錄圖1-1自我槪念、品牌象徵性意義與品牌選擇的關係3圖1-2本文觀念架構9圖2-1個人―觀眾―符號關係的理論架構28圖4-1瑞士錶組真實自我與理想自我語意空間剖面圖55圖4-2日本錶組真實自我與理想自我語意空間剖面圖56圖4-3美吾髮組真實自我與理想自我語意空間剖面圖57圖4-4綠野香波組真實自我與理想自我語意空間剖面圖58圖4-5瑞士錶組對瑞士錶與日本錶使用者刻板映象之語意空間剖面圖60圖4-6日本錶組對瑞士錶與日本錶使用者刻板映象之語意空間剖面圖61圖4-7美吾髮組對美吾髮與綠野香波使用者刻板映象之語意空間剖面圖62圖4-8綠野香波組對美吾髮與綠野香波使用者刻板映象之語意空間剖面圖63圖4-9手錶組自我槪念與品牌使用者刻板映象之間D值關係圖66圖4-10洗髮精組自我槪念與品牌使用者刻板映象之間D值關係圖67表錄表3-1台中市各區女性人口數分佈表35表3-2抽取之樣本分配表35表3-3有效樣本分佈表36表3-4A樣本年齡分佈統計表37表3-4B樣本年齡分佈統計表37表3-5樣本婚姻狀況分佈統計表37表3-6A樣本教育水準分佈統計表37表3-6B樣本教育水準分佈統計表38表3-7A樣本個人所得狀況分佈統計表38表3-7B樣本個人所得分佈統計表38表3-8A樣本家庭所得狀況分佈統計表38表3-8B樣本家庭所得分佈統計表38表3-9樣本職業狀況分佈統計表39表3-10樣本居住地區分佈統計表39表4-1手錶組自我槪念與手錶使用者刻板映象之間D值表65表4-2洗髮精組自我槪念與洗髮精使用者刻板映象之間D值表65表4-3A兩種槪念之間相似性程度的顯著性檢定70表4-3B兩種槪念之間相似性程度的顯著性檢定71表5-1假設是否獲得支持摘要表77 dc.format.extent 115 bytes - dc.format.mimetype text/html - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002007565 dc.title (題名) 自我槪念與品牌選擇之關係 dc.type (資料類型) thesis dc.relation.reference (參考文獻) 參考書目中文部份李美枝 社會心理學。大洋出版社，民國七十年，84〜85頁。林清山 心理與教育統計學。東華書局，民國六十九年。洪良浩、詹炳發 有效行銷管理——行銷規劃與控制。哈佛企管公司，民國六十三年。唐元瑛譯 社會心理學，幼獅文化公司，民國六十九年，62〜63頁。黃俊英、陳定國 企業研究應用技術大全。大世紀出版公司，民國六十八年。黃俊英 行銷研究——管理與技術增訂版。華泰書局，民國七十年。高熊飛編譯 行銷管理——分析規劃與控制。華泰書局，民國六十九年，195〜196頁。陳定國 現代行銷學——行銷管理之策略應用下册。華泰書局，民國六十九年。郭為藩 自我心理學。開山書局，民國六十八年。楊國樞、文崇一、吳聰賢、李亦園 社會及行為科學研究法下册。東華書局，民國六十八年鄭伯壎編譯 消費者心理學。大洋出版社，民國七十年。藍三印、羅文坤 廣告心理學。天馬出版社，民國六十八年。英文部份Alfert E. “ Two Components of assumed Similarity,” Journal of Abnormal and Social Psychology, 1958, 135-185.Birdwell, A. E. “Influence of Image Congruence on Consumer Choice.” In George Southed ), Reflections on Progress in Marketing Association. Chicago, 1965, 290-303.Britt, S. H. Consumer Behavior and the Behavial Sciences : Theories and Application. N.Y. : John Wiley & Sons, Inc. 1966.Britt, S. H. The Spenders, New York : McGraw-Hill Book Co., 1960, 105-6.Combs, A. W. & Snygg, D. Individual Behavior - a Perceptual Approuch to Behavior, Rev. ed., N.Y. Harper, 1959, 84-89.Cronbach, L. J. & Glester, G. C. “ Assessing Similarity Between Profiles “, Psychological Bulletin, 1953 50, 456-493.Cooley, C. H. Human Nature and the Social Order. New York : Scribnert`s, 1902,Delozier, W., & Tillman, R. “ Self Image Concept-Can They Be Used to Design Marketing Progroms?,”“ The Southen Journal of Business, Vol.7, 1972.Dolich, I. J. “Congruence Relationships Between Self Images and Product Brands, “ Journal of Marketing Research, Vol.6, 1969, 80-84.Dichter, E. Handbook of Consumer Motivations, New York : McGraw-Hill Book Co., 1964, 6.Evans, F. B. “Psychological and Objective factors in the Prediction of Brand Choice : Ford Versus Chevrolet, ” Journal of Business, Vol.32, 1959, 340-369.Festinger, L. A. A Theory of Social Comparison, Human Relations, 1954, 48-64.Fiedler, F. E., Blaisdell, & Warrington, W. G. “Unconscious Attitudes as Correlates of Sociometric Choice in a Social Group, ” Journal of Abnormal and Social Psychology, 1952, 47, 790-796.Grossuck, M. M., & Schlesinger, L. “ The Social Scientist and New Product Developement, “ Underst. anding Consumer Behavior, ed., Boston : Christopher Publishing House, 1964, 253-63, esp.255.Grubb, E. L. “ Consumer Perception of Self Concept and its Relationship to Brand Choice of Seleced Product Types, “ Unpublished D.B.A. Dissertation. University of Wasington, 1965.Grubb, E. L., & Hupp, G. “Perception of Self, Generalizes Stereotypes and Brand Selection,” Journal of Marketing Research. Vol.5, 1968, 58-63.Grubb. E. L., & Grathwohl, H. L. “ Consumer Self Concept, Symbolism and Market Behavior : A Theretical Approach,” Journal of Marketing. Vol.31, 1967,22-27.Grubb, E. L. & Stern, B. L. “Self Concept and Significant Others, “ Journal of Marketing Research, Vol.8, 1971, 382-385.Gordon, C., & Gergen, K. J. The Self in Social Interaction , 1968.序文。Hilgard, E. R. Human Motives and Concept of the Self. 1949, 374-382.Laird Landon, Jr. E. “ Self Concept, Ideal Self Concept, and Consumer Purchase Intentions, ” Journal of Consumer Research, Vol.1, 1974, 44-51.Martineau, P. Motivation in Advertising, New York : McGraw-Hill Book Co., 1957, 52.Mead, G. H. Mind, Self and Society. Chicago : University of Chicago Press, 1934.Martineau, P. “Social Classes and Spending Behavior Behavior, ”Journal of Marketing, Vol.23, 1958, 121-130.Mason, J. B., & Mayer, M. L. “The Problem of the Self-Concept in Store Image Studies, Journal of Marketing. 1970, 67-69.Martineau, P. Motivation in Advertising, N. Y. : McGraw-Hill Book Company, 1957.Newcomb, T. M. The Acquaintance Process. N.Y. ; Holt, Rinehart & Winston, 1961.Newman, J. Motivation Research and Marketing Management Boston : Harvard University Graduate School of Business, Division of Research, 1957.Ross, I. “ Self Concept and Brand Preference, ” Journal of Business. 1971, 38-50.Rogers, C. R, “ A theory of therapy, Personality,, and Interpersonal Relationships as Developed in the Client-Centered Framework, “ In. S. Koch(Ed.) : Psychology; a Study of a Science. N.Y., McGraw-Hill Vol.3, 1959, 184-256.Rogers, C. R. Client- Centered Therapy. Boston : Houghton Mifflin Company, 1965, 501.Smith, A. J. “Similarity of Values arid its Relation to Acceptance and the Projection of Similarity, ” Journal of Psychology, 43, 1957, 251-260.Smith, H. C. Personality Adjustment, N.Y. : McGraw-Hill, 1961, 175.Symonds, P. M., The Ego and the Self, N.Y. Appleton- Century-Crofts, 1951.Veblen, T. The theory of the Liesure Class, Mentor Books, New York, 1958, 42.Vroom. V. H. “ Projection ; Negation and the Self Concept, “ Human Relation, 1959, 12, 335-344. Wheatley, J. J., Chiu, J. Y., & Stevens, A. C. “Demographics to Predict Consumption, ” Journal of Advertising Research. Vol.20, 1980, 31.Westhall, R. “Psychological Factors in Predicting Product Chice,” Journal of Marketing Vol.26,1962, 34-40.Wylie, R. C. The Self-Concept : A Critical Survey of Pertinent Research Literature, 1961.
