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題名	汽水市場廣告費用與市場占有率關係之研究
作者	陳君實
貢獻者	魏應澤陳君實
日期	1982
上傳時間	27-Sep-2018 14:11:45 (UTC+8)
參考文獻	參考資料\n1. Aaker, D. A. “ADMOD: An Advertising Decision Model” J. M. R. Vol. XII (Feb. 1975), 37-45.\n2. Bass. F. K. “A Simultaneous Equation Regression Study of Advertising and Sales of cigarettes” J. M. R. Vol. VI (Aug. 1969), 291-300.\n3. Beckwith, N. E. “Multivariate Analysis of Sales Responses of Competing Brands to Advertising” J. M. P. Vol. IX (May 1972), 168-176.\n4. Blattberg, R. C., and Jeuland, A. P. “A Micromodeling Approach to Investigate the Advertising-Sales Relationship.” Management Science, Vol. 27. No. 9, (Sep. 1981), 988-1005.\n5. Bultez, A. Z., and Naert, P. A. “Does Lag Structure Really Matter in Optimizing Advertising Expenditures?” Management Science, Vol. 25. No. 5. (May 1979), 454-465.\n6. Clarke, D. G. “Strategic Advertising planning: Merging Multidimensional Scaling and Econometric Analysis ”. Management Science: Vol. 24. (Dec. 1978), 1687-1699.\n7. Clarke, D. G. “Econometric Measurement of the Duration of Advertising Effect on Sales”. J. M. R. Vol. XIII (Nov. 1976), 345-357.\n8. Dhrymes, P. J. Distrubuted lags: Problems of Estimation and Formulation. 2nd ed.. Amsterdam : North- Holland, 1981.\n9. Givon, M., and Horsky, D. “Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior” Management Science, Vol. 24. No. 13 (Sep. 1978). 1404-1416.\n10. Griliches, I. “Distributed lags: A Survey”. Ecnometric, Vol. 35, No. 1 (Jan, 1967), 16-49.\n11. Horsky D. “Market Share Response to Advertising: An Example of Theory Testing”. J. M. R. Vol. XIV (Feb, 1977), 10-20.\n12. Horsky D. “An Empirical Analysis of the Optimal Advertising Policy.” Management Science, Vol. 23, No. 10 ( June 1977), 1037-1049.\n13. Intriligator, M. D. Econometric Models, Technique, & Applications. 台北：華泰書局，1978.\n14. Johansson, J. K., and Redinger, R. “Evaluting Advertising by path Analysis” J. A. R. Vol. 19. No. 1 (Feb,1979), 29-35.\n15. Judge G. G., Griffiths, W. E., Hill R. C., and Lee T. C. The Theory and Practice of Econometrics. 台北：雙葉書廊，1980.\n16. Koutsoyiannis, A. Theory of Econometrics: An Introductory Exposition of Econometric Methods. 2nd. ed. 台北：環球書局，1977.\n17. Lambin, J. J. Advertising, Competition and Market Conduct in oligopoly Over time. Amsterdam: North-Holland, 1976.\n18. Little, J. D. C. “Brandaid: A Marketing-Mix Model, PartⅠ: Structure.” Operations Research, Vol. 23. No. 4. (July-August 1975), 628-655.\n19. Little. J. D. C. “Brandaid: A Marketing-Mix Model, PartⅡ: Implementation, Calibration, and Case Study.” Operations Research, Vol. 23. No. 4. (July-August 1975), 656-673.\n20. Little, J. D. C. “Aggregate Advertising Models: The State of the Art” Operations Research, Vol. 27. No. 4. (July-August 1979), 629-667.\n21. Mann, D. H. “Optimal Theoretic Advertising Stock Models: A Generalization Incorparating the Effects of Delayed Response From Promotional Expenditure” Management Science, Vol. 21, No. 7 (March 1975), 823-832.\n22. Neter, J., and Wasserman, W. Applied linear Statistical Models : Regression, Analysis of Variance, and Experimental Designs., 台北：華泰書局，1974\n23. Parsons, L. J. “An Econometric Analysis of Advertising, Retail Availability, and Sales of New Brand” Management Science, Vol. 20, No. 6 (Feb, 1974), 938-947.\n24. Parsons. L. J. “The Product life cycle and Time-Varying Advertising Elasticities.” J. M. R. Vol. 12 (Nov. 1975), 476-480.\n25. Parsons, L. J., and Bass, F. M. “Optimal Advertising-Expenditure Implications of a Simultaneous-Equation. . Regression Analysis”. Operations Research, 19 (May-June 1971), 822-831.\n26. Parsons, L. J. and Schultz R. L. Marketing Models and Econometric Research, Amsterdam: North-Holland, 1976.\n27. Peles, Y. “Rates of Amortization of Advertising Expenditures” Journal of Political Economy, 79 (Sep. Oct. 1971), 1032-1058.\n28. Picconi, M. J., Olson, C. L. “Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence” J. M. R. Vol. XV (Feb, 1978), 82-92.\n29. Pindyck, R. S., and Rubinfeld, D. L. Econometric Models & Economic Forecasts, 2nd ed. 台北：雙葉書廊， 1981\n30. Porter, M. E. Interbrand Choice, Strategy, and Bilateral Market Power. Cambridge, Mass.: Havard Uni. Press, 1976.125-134.\n31. Prasad, V. K., and Ring. L. W. “Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions” J. M. R. Vol.XIII (Nov, 1976), 391-396.\n32. Rao, a. G. Quantitative Theories in Advertising. New York: John Wiley & Sons. 1970.\n33. Rao, V. R. “Alternative Econometric Models of Sales-Advertising Relationships” J. M. R. Vol. IX (May 1972), 177-181.\n34. Schmalensee, R. The Economics of Advertising. Amsterdam: North-Holland, 1972.\n35. Schultz, R. L. “Market Measurement and Planning with a Simultaneous-Equation Model” J. M. R. Vol. XIII (May 1971 ), 153-164.\n36. Sexton, Jr. D. E. “A Cluster Analytic Approach to Market Response Functions”. J. M. R., Vol. XI (Feb, 1974), 109-114.\n37. Simon, J. L. “The Effect of Advertising on Liquor Brand, Sales” J. M. R. Vol. VI. (Aug. 1969), 301-313.\n38. Swinyard, W. R., and Ray, M. L. “Advertising-Selling Interactions: An Attribution Theory Experiment” J.M.R. Vol. XIV(Nov. 1977), 509-516.\n39. Weiss, D. L. “Determinants of Market Share” J. M. R. Vol, V (Aug. 1968), 290-295.
描述	碩士國立政治大學企業管理研究所 70
資料來源	http://thesis.lib.nccu.edu.tw/record/#B2002007591
資料類型	thesis

dc.contributor.advisor	魏應澤
dc.contributor.author (Authors)	陳君實
dc.creator (作者)	陳君實
dc.date (日期)	1982
dc.date.accessioned	27-Sep-2018 14:11:45 (UTC+8)	-
dc.date.available	27-Sep-2018 14:11:45 (UTC+8)	-
dc.date.issued (上傳時間)	27-Sep-2018 14:11:45 (UTC+8)	-
dc.identifier.uri (URI)	https://ah.lib.nccu.edu.tw/item?item_id=138113	-
dc.description (描述)	碩士
dc.description (描述)	國立政治大學
dc.description (描述)	企業管理研究所
dc.description (描述)	70
dc.description.tableofcontents	目錄\n第一章前言1\n第二章相關文獻探討7\n(一)事前模式(A priori Model) 7\n(二)計量經濟模式(Econometric Model)20\n第三章計量經濟在廣告研究之技巧41 \n(一)聯立方程式41\n(二)集結向題41\n(三)分配的遲延44\n(四)計量經濟的各種估計方式49\n第四章汽水市場的實證研究53\n壹、產業介紹53\n貳、資料搜集54\n叁、一般結構函數與市場行為的假設55\n肆、市場占有率模式57\n(一)模式的建立57\n(二)模式的估計61\n(三)模式的檢定與比較70\n(四)與累加有限遲延變數的比較72\n(五)與乘積有限遲延變數的比較77\n(六)與負指數模式的比較81\n伍、廣告支出決策模式83\n第五章結論與建議91
dc.format.extent	115 bytes	-
dc.format.mimetype	text/html	-
dc.source.uri (資料來源)	http://thesis.lib.nccu.edu.tw/record/#B2002007591
dc.title (題名)	汽水市場廣告費用與市場占有率關係之研究
dc.type (資料類型)	thesis
dc.relation.reference (參考文獻)	參考資料\n1. Aaker, D. A. “ADMOD: An Advertising Decision Model” J. M. R. Vol. XII (Feb. 1975), 37-45.\n2. Bass. F. K. “A Simultaneous Equation Regression Study of Advertising and Sales of cigarettes” J. M. R. Vol. VI (Aug. 1969), 291-300.\n3. Beckwith, N. E. “Multivariate Analysis of Sales Responses of Competing Brands to Advertising” J. M. P. Vol. IX (May 1972), 168-176.\n4. Blattberg, R. C., and Jeuland, A. P. “A Micromodeling Approach to Investigate the Advertising-Sales Relationship.” Management Science, Vol. 27. No. 9, (Sep. 1981), 988-1005.\n5. Bultez, A. Z., and Naert, P. A. “Does Lag Structure Really Matter in Optimizing Advertising Expenditures?” Management Science, Vol. 25. No. 5. (May 1979), 454-465.\n6. Clarke, D. G. “Strategic Advertising planning: Merging Multidimensional Scaling and Econometric Analysis ”. Management Science: Vol. 24. (Dec. 1978), 1687-1699.\n7. Clarke, D. G. “Econometric Measurement of the Duration of Advertising Effect on Sales”. J. M. R. Vol. XIII (Nov. 1976), 345-357.\n8. Dhrymes, P. J. Distrubuted lags: Problems of Estimation and Formulation. 2nd ed.. Amsterdam : North- Holland, 1981.\n9. Givon, M., and Horsky, D. “Market Share Models as Approximators of Aggregated Heterogeneous Brand Choice Behavior” Management Science, Vol. 24. No. 13 (Sep. 1978). 1404-1416.\n10. Griliches, I. “Distributed lags: A Survey”. Ecnometric, Vol. 35, No. 1 (Jan, 1967), 16-49.\n11. Horsky D. “Market Share Response to Advertising: An Example of Theory Testing”. J. M. R. Vol. XIV (Feb, 1977), 10-20.\n12. Horsky D. “An Empirical Analysis of the Optimal Advertising Policy.” Management Science, Vol. 23, No. 10 ( June 1977), 1037-1049.\n13. Intriligator, M. D. Econometric Models, Technique, & Applications. 台北：華泰書局，1978.\n14. Johansson, J. K., and Redinger, R. “Evaluting Advertising by path Analysis” J. A. R. Vol. 19. No. 1 (Feb,1979), 29-35.\n15. Judge G. G., Griffiths, W. E., Hill R. C., and Lee T. C. The Theory and Practice of Econometrics. 台北：雙葉書廊，1980.\n16. Koutsoyiannis, A. Theory of Econometrics: An Introductory Exposition of Econometric Methods. 2nd. ed. 台北：環球書局，1977.\n17. Lambin, J. J. Advertising, Competition and Market Conduct in oligopoly Over time. Amsterdam: North-Holland, 1976.\n18. Little, J. D. C. “Brandaid: A Marketing-Mix Model, PartⅠ: Structure.” Operations Research, Vol. 23. No. 4. (July-August 1975), 628-655.\n19. Little. J. D. C. “Brandaid: A Marketing-Mix Model, PartⅡ: Implementation, Calibration, and Case Study.” Operations Research, Vol. 23. No. 4. (July-August 1975), 656-673.\n20. Little, J. D. C. “Aggregate Advertising Models: The State of the Art” Operations Research, Vol. 27. No. 4. (July-August 1979), 629-667.\n21. Mann, D. H. “Optimal Theoretic Advertising Stock Models: A Generalization Incorparating the Effects of Delayed Response From Promotional Expenditure” Management Science, Vol. 21, No. 7 (March 1975), 823-832.\n22. Neter, J., and Wasserman, W. Applied linear Statistical Models : Regression, Analysis of Variance, and Experimental Designs., 台北：華泰書局，1974\n23. Parsons, L. J. “An Econometric Analysis of Advertising, Retail Availability, and Sales of New Brand” Management Science, Vol. 20, No. 6 (Feb, 1974), 938-947.\n24. Parsons. L. J. “The Product life cycle and Time-Varying Advertising Elasticities.” J. M. R. Vol. 12 (Nov. 1975), 476-480.\n25. Parsons, L. J., and Bass, F. M. “Optimal Advertising-Expenditure Implications of a Simultaneous-Equation. . Regression Analysis”. Operations Research, 19 (May-June 1971), 822-831.\n26. Parsons, L. J. and Schultz R. L. Marketing Models and Econometric Research, Amsterdam: North-Holland, 1976.\n27. Peles, Y. “Rates of Amortization of Advertising Expenditures” Journal of Political Economy, 79 (Sep. Oct. 1971), 1032-1058.\n28. Picconi, M. J., Olson, C. L. “Advertising Decision Rules in a Multibrand Environment: Optimal Control Theory and Evidence” J. M. R. Vol. XV (Feb, 1978), 82-92.\n29. Pindyck, R. S., and Rubinfeld, D. L. Econometric Models & Economic Forecasts, 2nd ed. 台北：雙葉書廊， 1981\n30. Porter, M. E. Interbrand Choice, Strategy, and Bilateral Market Power. Cambridge, Mass.: Havard Uni. Press, 1976.125-134.\n31. Prasad, V. K., and Ring. L. W. “Measuring Sales Effects of Some Marketing Mix Variables and Their Interactions” J. M. R. Vol.XIII (Nov, 1976), 391-396.\n32. Rao, a. G. Quantitative Theories in Advertising. New York: John Wiley & Sons. 1970.\n33. Rao, V. R. “Alternative Econometric Models of Sales-Advertising Relationships” J. M. R. Vol. IX (May 1972), 177-181.\n34. Schmalensee, R. The Economics of Advertising. Amsterdam: North-Holland, 1972.\n35. Schultz, R. L. “Market Measurement and Planning with a Simultaneous-Equation Model” J. M. R. Vol. XIII (May 1971 ), 153-164.\n36. Sexton, Jr. D. E. “A Cluster Analytic Approach to Market Response Functions”. J. M. R., Vol. XI (Feb, 1974), 109-114.\n37. Simon, J. L. “The Effect of Advertising on Liquor Brand, Sales” J. M. R. Vol. VI. (Aug. 1969), 301-313.\n38. Swinyard, W. R., and Ray, M. L. “Advertising-Selling Interactions: An Attribution Theory Experiment” J.M.R. Vol. XIV(Nov. 1977), 509-516.\n39. Weiss, D. L. “Determinants of Market Share” J. M. R. Vol, V (Aug. 1968), 290-295.