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題名 我國報紙議題設定功能之研究-以六十九年增額中央民意代表選擧政見爲例 作者 徐惠玲 貢獻者 陳世敏
徐惠玲日期 1982 上傳時間 11-Oct-2018 11:41:55 (UTC+8) 摘要 論文提要本研究乃是以民國六十九年增額中央民意代表選舉為例，探討我國報紙的議題設定功能。本研究的目的有三：(一)探討我國報紙在選舉過程中是否具有議題設定效果。(二)擴展議題設定效果的研究，將有關論題的資訊分為三個由淺入深的層次，在此三個層次上探討報紙的議題設定效果。(三)探討報紙議題設定效果是否因個人背景、興趣及傳播行為的不同而有差異，並進而追溯各變項之間的關聯。基於上述三個研究目的，本研究共提出二十項研究假設。在研究方法上，本研究同時採用問卷調查與內容分析兩種方法。問卷調查以台北市木柵區選民為訪問對象，旨在獲悉選民對各項政見的認知情況；內容分析以中央日報、聯合報、中國時報三報為分析對象，藉以瞭解報紙對政見報導與強調的趨向。然後運用「斯皮爾曼等級相關」檢驗報紙議題與選民議題的相關程度，以進行各項假設之考驗。結果發現：(一)我國報紙於選舉過程中，對選民確實具有議題設定效果；即報紙報導愈多的政見，選民也知曉愈多，報紙愈強調的政見，選民也認為愈重要。(二)在三個由淺入深的知曉層次上，報紙均具有議題設定效果；顯示報紙對選民認知的影響，不僅止於對論題名稱的知覺，並進而影響及選民對與論題有關之深入內容的知悉程度。(三)在八項個人因素中，教育、職業與報紙使用程度三因素，和報紙議題設定效果的大小有關聯；年齡、興趣與非媒介通道使用程度三因素，和報紙議題設定效果有部分關聯；而性別、黨藉二因素則與報紙議題設定效果沒有關聯。至於教育與興趣二因素之比較，在知曉層次上，教育對選民是否受報紙議題設定影響有較大的關聯；在顯著層次上，則是興趣扮演較重要的角色。 參考文獻 參考書目一、中文部分林清山（民68）心理與教育統計學，台北：東華書局，頁460-464。吳統雄（民69）「本次選舉十大政見的比較分析」，聯合報12月24日，第二版專欄。徐正光、黃順二譯（民68）調查分析的邏輯，台北：黎明文化事業公司出版。徐佳士（民58）「大眾傳播理論的演進」，國立政治大學學報，第十九期。陳世敏（民69）「大眾傳播與選舉：實徵研究的囘顧與展望」，大眾傳播與選舉，台北：中華民國大眾傳播教育協會，頁7-11。郭陽道（民68）「新聞媒介議題設定功能之研究―以大學生認知中美關係調整問題為例」，政大新聞研究所碩士論文。楊孝濚（民67）「內容分析」，見楊國樞等（編著），社會及行為科學研究法，台北：東華書局。聯合報（民69）「在這次成功選舉的基礎上，大力推進我國民主政治」，12月8日第三版專欄。閻沁恒（民61）大眾傳播研究方法，台北：新聞記者公會。劉清榕（民67）「機率與取樣」，見楊國樞等（編著），社會及行為科學研究法，台北：東華書局，頁67-86。Arnold. D and D. Gold (1964) “The Facilitation Effect Social Environment”, Public Opinion Quarterly, Vol. 28:3, pp 513-516.Becker, Lee B., McCombs, Maxwell E. and McLeod, Jack M. (1975) “The Development of Political Cognitions”, in S.H. Chaffee (ed.) Political Communication：Issues and Strategy for Research, Sage Publications.Becker, Lee B. (1977) “The Impact of Issue Saliences” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 121-131.Benton, Marc and P. Jean Frazier (1976) “The Agenda- Setting Function of the Mass Media at Three Levels of Information Holding”, Communication Research, Vol. 3:3, July, pp. 261-274.Berelson, B., P. Lazarsfeld, and W. Mcphee (1954) Voting, University of Chicago Press.Bowers, Thomas A. (1977) “Candidate Advertising : The Agenda is the Message”, in Donald L. Shaw andMaxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota：West Publishing Co., pp. 52-67.Budd, Richard W., Robert K. Throp and Lewis Donohew (1967) Content Analysis of Communication, New York : The Macmillan Company.Clarke, Peter and F. G. Kline (1976) “Media Effects Reconsidered”, Communication Research, Vol. 3:3. July pp. 261-274.Cohen, Bernard C. (1963) The Press and Foreign Policy, Prinston University Press.Edelstein, Alex S. (1973) “Decision-making and Mass Communication : A Conceptual and Methodological Approach to Public Opinion”, in Peter Clarke (ed.) New Models for Mass Communication Research, SagePublications, pp. 81-118.Greenberg, Bradley S. and B.K.L. Genova (1979) “Interests in News and the Knowledge Gap”, Public Opinion Quarterly, Vol. pp.79-91.Katz, Elihu and J. G. Blummer (eds.) (1974) The Use of Mass Communication：Current Perspectives and Gratification Research, Sage Publication.Klapper, Joseph (1960) The Effects of Mass Communication, The Free Press.Kraus, Sidney and Dennis Davis (1978) “The Construction of Political Reality in Society”, in Sidney Kraus and Dennis Davis, The Effects of Mass Communication on Political Behavior, The Pennsylvania State University, pp. 208-227.Lin, Nan (1976) Foundations of Social Research, New York : McGraw-hill Book Company, pp. 15-56.Masel-Walters, Lynne and Maxwell E. McCombs (1976) “Agenda-Setting : A New Perspective on Mass Communication”, Mass Communication Review, Vol. 3:2 Spring, pp. 3-7.McCombs, Maxwell E. and Donald L. Shaw (1972) “The Agenda-Setting Function of Mass Media, “Public Opinion Quarterly, Vol. 36, pp. 176-187.McCombs, Maxwell E. (1976) “Agenda-Setting Research : A Bibliographic Essay”, Political Communication Review, Vol. 1:3.McCombs, Maxwell E. and Donald L. Shaw (1977) “The Agenda-Setting Function of the Press”, in DonaldL. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 1-17.McCombs, Maxwell E. (1977) “Newspapers Versus Television:Mass Communication Effects Across Time” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota : West Publishing Co., pp. 89-105.McCombs, Maxwell E. and Donald L. Shaw (1977) “Agenda- Setting and the Political Process”, in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp 149-169.McLeod, Jack M, Lee B. Becker and J.E. Byrnes (1974) “ Another Look at the Agenda-Setting Function of the Press”, Communication Research, Vol. 1, pp 131-166.Palmgreen, Philip (1979) “Media Use and Polihical Knowledge “Journalism Monograph, Vol. 61, pp. 1-39.Shaw, Donald L. (1977) “The Press Agenda in a Community Setting,” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co, pp. 18-32Shaw, Donald L. and Cynthia L. Clemmer (1977)”News and the Public Response,” in Donald L. Shaw and Max- well E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Ca., pp. 33-51.Weaver, D.H. (1977) “Political Issues and Voter Need for Orientation,” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 107-119. 描述 碩士
國立政治大學
新聞研究所
70資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002007823 資料類型 thesis dc.contributor.advisor 陳世敏 dc.contributor.author (Authors) 徐惠玲 dc.creator (作者) 徐惠玲 dc.date (日期) 1982 dc.date.accessioned 11-Oct-2018 11:41:55 (UTC+8) - dc.date.available 11-Oct-2018 11:41:55 (UTC+8) - dc.date.issued (上傳時間) 11-Oct-2018 11:41:55 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/120500 - dc.description (描述) 碩士 dc.description (描述) 國立政治大學 dc.description (描述) 新聞研究所 dc.description (描述) 70 dc.description.abstract (摘要) 論文提要本研究乃是以民國六十九年增額中央民意代表選舉為例，探討我國報紙的議題設定功能。本研究的目的有三：(一)探討我國報紙在選舉過程中是否具有議題設定效果。(二)擴展議題設定效果的研究，將有關論題的資訊分為三個由淺入深的層次，在此三個層次上探討報紙的議題設定效果。(三)探討報紙議題設定效果是否因個人背景、興趣及傳播行為的不同而有差異，並進而追溯各變項之間的關聯。基於上述三個研究目的，本研究共提出二十項研究假設。在研究方法上，本研究同時採用問卷調查與內容分析兩種方法。問卷調查以台北市木柵區選民為訪問對象，旨在獲悉選民對各項政見的認知情況；內容分析以中央日報、聯合報、中國時報三報為分析對象，藉以瞭解報紙對政見報導與強調的趨向。然後運用「斯皮爾曼等級相關」檢驗報紙議題與選民議題的相關程度，以進行各項假設之考驗。結果發現：(一)我國報紙於選舉過程中，對選民確實具有議題設定效果；即報紙報導愈多的政見，選民也知曉愈多，報紙愈強調的政見，選民也認為愈重要。(二)在三個由淺入深的知曉層次上，報紙均具有議題設定效果；顯示報紙對選民認知的影響，不僅止於對論題名稱的知覺，並進而影響及選民對與論題有關之深入內容的知悉程度。(三)在八項個人因素中，教育、職業與報紙使用程度三因素，和報紙議題設定效果的大小有關聯；年齡、興趣與非媒介通道使用程度三因素，和報紙議題設定效果有部分關聯；而性別、黨藉二因素則與報紙議題設定效果沒有關聯。至於教育與興趣二因素之比較，在知曉層次上，教育對選民是否受報紙議題設定影響有較大的關聯；在顯著層次上，則是興趣扮演較重要的角色。 dc.description.tableofcontents 目次第一章 緒論1第一節 研究動機與目的1第二節 研究架構與定義7第三節 研究問題與假設16第二章 研究文獻探索23第一節 傳播效果研究之新趨勢23第二節 議題設定理論27第三章 研究方法35第一節 抽樣方法與步驟35第二節 問卷設計與變項的測量39第三節 內容分析方法47第四節 資料收集過程與信度分析59第五節 統計方法63第四章 研究結果65第一節 樣本概述65第二節 報紙議題與選民議題概述78第三節 報紙議題與選民議題之關聯分析90第四節 個人因素與報紙議題設定效果之關聯分析93第五節 各變項之相互關聯分析103第五章 結論與建議125第一節 研究結果與討論125第二節 研究限制137第三節 建議140參考書目145附錄一 樣本調查問卷151 dc.format.extent 115 bytes - dc.format.mimetype text/html - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002007823 dc.title (題名) 我國報紙議題設定功能之研究-以六十九年增額中央民意代表選擧政見爲例 dc.type (資料類型) thesis dc.relation.reference (參考文獻) 參考書目一、中文部分林清山（民68）心理與教育統計學，台北：東華書局，頁460-464。吳統雄（民69）「本次選舉十大政見的比較分析」，聯合報12月24日，第二版專欄。徐正光、黃順二譯（民68）調查分析的邏輯，台北：黎明文化事業公司出版。徐佳士（民58）「大眾傳播理論的演進」，國立政治大學學報，第十九期。陳世敏（民69）「大眾傳播與選舉：實徵研究的囘顧與展望」，大眾傳播與選舉，台北：中華民國大眾傳播教育協會，頁7-11。郭陽道（民68）「新聞媒介議題設定功能之研究―以大學生認知中美關係調整問題為例」，政大新聞研究所碩士論文。楊孝濚（民67）「內容分析」，見楊國樞等（編著），社會及行為科學研究法，台北：東華書局。聯合報（民69）「在這次成功選舉的基礎上，大力推進我國民主政治」，12月8日第三版專欄。閻沁恒（民61）大眾傳播研究方法，台北：新聞記者公會。劉清榕（民67）「機率與取樣」，見楊國樞等（編著），社會及行為科學研究法，台北：東華書局，頁67-86。Arnold. D and D. Gold (1964) “The Facilitation Effect Social Environment”, Public Opinion Quarterly, Vol. 28:3, pp 513-516.Becker, Lee B., McCombs, Maxwell E. and McLeod, Jack M. (1975) “The Development of Political Cognitions”, in S.H. Chaffee (ed.) Political Communication：Issues and Strategy for Research, Sage Publications.Becker, Lee B. (1977) “The Impact of Issue Saliences” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 121-131.Benton, Marc and P. Jean Frazier (1976) “The Agenda- Setting Function of the Mass Media at Three Levels of Information Holding”, Communication Research, Vol. 3:3, July, pp. 261-274.Berelson, B., P. Lazarsfeld, and W. Mcphee (1954) Voting, University of Chicago Press.Bowers, Thomas A. (1977) “Candidate Advertising : The Agenda is the Message”, in Donald L. Shaw andMaxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota：West Publishing Co., pp. 52-67.Budd, Richard W., Robert K. Throp and Lewis Donohew (1967) Content Analysis of Communication, New York : The Macmillan Company.Clarke, Peter and F. G. Kline (1976) “Media Effects Reconsidered”, Communication Research, Vol. 3:3. July pp. 261-274.Cohen, Bernard C. (1963) The Press and Foreign Policy, Prinston University Press.Edelstein, Alex S. (1973) “Decision-making and Mass Communication : A Conceptual and Methodological Approach to Public Opinion”, in Peter Clarke (ed.) New Models for Mass Communication Research, SagePublications, pp. 81-118.Greenberg, Bradley S. and B.K.L. Genova (1979) “Interests in News and the Knowledge Gap”, Public Opinion Quarterly, Vol. pp.79-91.Katz, Elihu and J. G. Blummer (eds.) (1974) The Use of Mass Communication：Current Perspectives and Gratification Research, Sage Publication.Klapper, Joseph (1960) The Effects of Mass Communication, The Free Press.Kraus, Sidney and Dennis Davis (1978) “The Construction of Political Reality in Society”, in Sidney Kraus and Dennis Davis, The Effects of Mass Communication on Political Behavior, The Pennsylvania State University, pp. 208-227.Lin, Nan (1976) Foundations of Social Research, New York : McGraw-hill Book Company, pp. 15-56.Masel-Walters, Lynne and Maxwell E. McCombs (1976) “Agenda-Setting : A New Perspective on Mass Communication”, Mass Communication Review, Vol. 3:2 Spring, pp. 3-7.McCombs, Maxwell E. and Donald L. Shaw (1972) “The Agenda-Setting Function of Mass Media, “Public Opinion Quarterly, Vol. 36, pp. 176-187.McCombs, Maxwell E. (1976) “Agenda-Setting Research : A Bibliographic Essay”, Political Communication Review, Vol. 1:3.McCombs, Maxwell E. and Donald L. Shaw (1977) “The Agenda-Setting Function of the Press”, in DonaldL. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 1-17.McCombs, Maxwell E. (1977) “Newspapers Versus Television:Mass Communication Effects Across Time” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota : West Publishing Co., pp. 89-105.McCombs, Maxwell E. and Donald L. Shaw (1977) “Agenda- Setting and the Political Process”, in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp 149-169.McLeod, Jack M, Lee B. Becker and J.E. Byrnes (1974) “ Another Look at the Agenda-Setting Function of the Press”, Communication Research, Vol. 1, pp 131-166.Palmgreen, Philip (1979) “Media Use and Polihical Knowledge “Journalism Monograph, Vol. 61, pp. 1-39.Shaw, Donald L. (1977) “The Press Agenda in a Community Setting,” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co, pp. 18-32Shaw, Donald L. and Cynthia L. Clemmer (1977)”News and the Public Response,” in Donald L. Shaw and Max- well E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Ca., pp. 33-51.Weaver, D.H. (1977) “Political Issues and Voter Need for Orientation,” in Donald L. Shaw and Maxwell E. McCombs (eds.), The Emergence of American Political Issues, St. Paul, Minnesota: West Publishing Co., pp. 107-119.
