| dc.contributor | 企管博四 | |
| dc.creator (作者) | Horng, Shun-Ching | |
| dc.creator (作者) | 翁玲華 | |
| dc.creator (作者) | Weng, Ling-Hua | |
| dc.date (日期) | 2018-06 | |
| dc.date.accessioned | 17-Oct-2018 14:58:09 (UTC+8) | - |
| dc.date.available | 17-Oct-2018 14:58:09 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Oct-2018 14:58:09 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/120607 | - |
| dc.description.abstract (摘要) | This study explores the relationship of market-oriented culture, internal marketing orientation, service climate and employees’ market-orientated behavior in the Food & Beverage industries in Taiwan, China and the United States. We employee the Hofstede’s national culture dimensions in 3 countries to see if the cultural dimensions will influence the relationships. This is one of few studies that bring together the related market orientation constructs within international culture dimensions. | en_US |
| dc.format.extent | 704818 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Academy of Marketing Science, World Marketing Congress, Academy of Marketing Science | |
| dc.relation (關聯) | The 21st AMS World Marketing Congress (WMC), Universidade Lusiada-Norte , Portugal, 2018/06/28 , 11:00-12:30 Session 6.1: Services Marketing in Various Industries | |
| dc.title (題名) | The Relationship of Market-Oriented Culture, Internal-Market Orientation, Service Climate and Customer-Oriented Service Behavior: Cross-cultural Study of F&B Industry in Taiwan, China and the United States | en_US |
| dc.type (資料類型) | conference | |
