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題名 APPLYING FUZZY AHP TO ANALYZE THE CRITICAL FACTORS OF ADOPTING SOLOMO SERVICES
作者 楊亨利
Yang, HengLi
林湘霖
Lin, Shiang-Lin
貢獻者 資管博五
關鍵詞 SoLoMo; Mobile social service; Local-based service; AHP; Fuzzy theory.
日期 2019
上傳時間 22-Nov-2018 16:48:19 (UTC+8)
摘要 Social-local-mobile (SoLoMo) refers to a variety of innovative mobile app services that enable users to obtain location-based information at any time and place, as well as to interact with others in real-time. It would be important for service providers and government to understand consumers` requirement priorities for these newly developed technological services. In this study, we employed the consumption value model and fashion theory as the basis to establish the evaluation hierarchical structure. Further, we applied fuzzy AHP method to find out the critical positive and negative evaluation factors while users adopting SoLoMo services. The results indicate that privacy risk, information accuracy, location-based store information search, maintaining affection and friendship with others, and real-time direction and distance to destination are the top five critical factors. In addition, this study also finds the priority differences between users using 3/4G mobile internet access and users using Wi-Fi fixed internet.
關聯 International Journal of Mobile Communications
資料類型 article
DOI http://dx.doi.org/10.1504/IJMC.2019.10014814
dc.contributor 資管博五
dc.creator (作者) 楊亨利zh_TW
dc.creator (作者) Yang, HengLien_US
dc.creator (作者) 林湘霖zh_TW
dc.creator (作者) Lin, Shiang-Linen_US
dc.date (日期) 2019
dc.date.accessioned 22-Nov-2018 16:48:19 (UTC+8)-
dc.date.available 22-Nov-2018 16:48:19 (UTC+8)-
dc.date.issued (上傳時間) 22-Nov-2018 16:48:19 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/121033-
dc.description.abstract (摘要) Social-local-mobile (SoLoMo) refers to a variety of innovative mobile app services that enable users to obtain location-based information at any time and place, as well as to interact with others in real-time. It would be important for service providers and government to understand consumers` requirement priorities for these newly developed technological services. In this study, we employed the consumption value model and fashion theory as the basis to establish the evaluation hierarchical structure. Further, we applied fuzzy AHP method to find out the critical positive and negative evaluation factors while users adopting SoLoMo services. The results indicate that privacy risk, information accuracy, location-based store information search, maintaining affection and friendship with others, and real-time direction and distance to destination are the top five critical factors. In addition, this study also finds the priority differences between users using 3/4G mobile internet access and users using Wi-Fi fixed internet.en_US
dc.format.extent 139 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) International Journal of Mobile Communications
dc.subject (關鍵詞) SoLoMo; Mobile social service; Local-based service; AHP; Fuzzy theory.en_US
dc.title (題名) APPLYING FUZZY AHP TO ANALYZE THE CRITICAL FACTORS OF ADOPTING SOLOMO SERVICESen_US
dc.type (資料類型) article
dc.identifier.doi (DOI)  10.1504/IJMC.2019.10014814
dc.doi.uri (DOI) http://dx.doi.org/10.1504/IJMC.2019.10014814