| dc.contributor | 企博學一 | zh_TW |
| dc.creator (作者) | Yao, Hui-Chung | en_US |
| dc.creator (作者) | 賴裕濱 | zh_TW |
| dc.creator (作者) | Lai, Yu-Bin | en_US |
| dc.date (日期) | 2019 | |
| dc.date.accessioned | 6-Dec-2018 15:28:18 (UTC+8) | - |
| dc.date.available | 6-Dec-2018 15:28:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Dec-2018 15:28:18 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/121232 | - |
| dc.description.abstract (摘要) | This study explores how a spokesperson’s facial expressions and verbal response strategies affect participants’ evaluations of an organization’s crisis communication responses. Using a between-subjects experiment with Taiwanese participants, the study investigates the effects of congruence and incongruence between an organization’s emotional and verbal responses on participants’ perceptions of the acceptability of its crisis response. The findings suggest that an organization’s emotional response should be congruent with its verbal response strategy in order to enhance the audience’s acceptance of its crisis response and in turn protect its reputation. | en_US |
| dc.format.extent | 220010 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Business and Technical Communication, Vol. 33, No.1, pp.91-pp.111 | |
| dc.subject (關鍵詞) | emotional crisis communication; crisis response; facial expression; emotion; reputation; communication management | en_US |
| dc.title (題名) | Facial Expressions and Verbal Response Strategies in Postcrisis Communication | en_US |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1177/1050651918798674 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1177/1050651918798674 | |
