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| Title | Does snobbish service generate better sales? The case of luxury goods |
| Creator | Chiou, Jyh-Shen 邱志聖 Hsiao, Cheng-Chieh |
| Contributor | 國貿系 |
| Key Words | conspicuous consumption; impulse purchase; luxury goods; service encounter; social identity |
| Date | 2017-11 |
| Date Issued | 22-Dec-2018 11:47:21 (UTC+8) |
| Summary | The objective of this study is to explore whether a bad service encounter triggers a consumer`s impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish)x2 (shopping companion: alone vs. with a close friend) between-group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed. |
| Relation | JOURNAL OF CONSUMER BEHAVIOUR,16(6), 577-590 |
| Type | article |
| DOI | http://dx.doi.org/10.1002/cb.1664 |
| dc.contributor | 國貿系 | |
| dc.creator (作者) | Chiou, Jyh-Shen | |
| dc.creator (作者) | 邱志聖 | |
| dc.creator (作者) | Hsiao, Cheng-Chieh | |
| dc.date (日期) | 2017-11 | |
| dc.date.accessioned | 22-Dec-2018 11:47:21 (UTC+8) | - |
| dc.date.available | 22-Dec-2018 11:47:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 22-Dec-2018 11:47:21 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/121466 | - |
| dc.description.abstract (摘要) | The objective of this study is to explore whether a bad service encounter triggers a consumer`s impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish)x2 (shopping companion: alone vs. with a close friend) between-group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed. | en_US |
| dc.format.extent | 3040559 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | JOURNAL OF CONSUMER BEHAVIOUR,16(6), 577-590 | |
| dc.subject (關鍵詞) | conspicuous consumption; impulse purchase; luxury goods; service encounter; social identity | en_US |
| dc.title (題名) | Does snobbish service generate better sales? The case of luxury goods | en_US |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1002/cb.1664 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1002/cb.1664 |