| dc.contributor.advisor | 林玲遠<br>李蔡彥 | zh_TW |
| dc.contributor.advisor | Lin, Ling-Yuan<br>li, Tsai-Yen | en_US |
| dc.contributor.author (Authors) | 陳漢寧 | zh_TW |
| dc.contributor.author (Authors) | Chen, Han-Ning | en_US |
| dc.creator (作者) | 陳漢寧 | zh_TW |
| dc.creator (作者) | Chen, Han-Ning | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 4-Jan-2019 17:12:34 (UTC+8) | - |
| dc.date.available | 4-Jan-2019 17:12:34 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jan-2019 17:12:34 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G1044620101 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/121747 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 數位內容碩士學位學程 | zh_TW |
| dc.description (描述) | 104462010 | zh_TW |
| dc.description.abstract (摘要) | 一般而言，社會大眾對於字母書的印象與定義都較為固定且無變化，包括它是教育類的工具書、是給兒童看的學習讀物、內容都是一個單字配一幅插畫等等，通常也不會再對它有其他的想法或是期待，而本創作論述就是希望能夠突破字母書一直以來帶給社會的固定印象，藉由爬梳字母書過去的歷史脈絡、整理其特點與分類來找出最合適的切入點，並從中創造出獨一無二、令人驚豔的創新轉變，不僅僅只是針對「字母書」這個形式本身的變革，同時也十分注重讀者的閱讀體驗，提供了嶄新的閱讀樂趣。為了達到上述之創作目的，筆者研讀並採用了「後設圖像理論」作為本創作之基底與手法。「後設」概念作為一種打破框架、製造衝擊之手法，很常被應用在現今的藝術、娛樂作品之中，它本身「抽身出來，由上往下看」之特質非常適合用來打破人們習以為常之事，類似轉換視角的概念，讓觀者去觀看以往從未發覺到的角度，進一步有機會達到娛樂性或是反思等創作目的，這樣的效果正是筆者所希望且追求的。本創作論述由創作作品「後設字母書」為起始點，除了撰寫形式「字母書」與內容「後設理論」之研究分析外，在創作的過程與心路歷程上也著墨了許多，期望自己在這次的創作之中得到的心得與學習感想，能夠對其他同樣也在創作的同學有一些幫助與共鳴。 | zh_TW |
| dc.description.abstract (摘要) | The vast majority of the public`s impressions and definitions of alphabet books have been fixed and unchanged for a long time, including “it is a tool for education,” or “it is a reading for children that only has one single word with a single illustration.” People have no ideas or expectations about it. This creation hopes to break the stereotypes of alphabet books by examining the history of alphabet books and sorting out its characteristics and classifications. The author tried to find out the most appropriate perspective of it to create a unique and amazing innovation transformation. Not only for the change of the form of alphabet books, but this creation also cares about readers’ reading experience --- the importance of entertaining. In order to achieve the above-mentioned purposes, the author studied and adopted the “metapicture theory” as the basis and method of this creation. As a method of breaking the framework and creating an impact, the concept of “meta” is often used in today`s art and entertainment works. Its own characteristics of “getting out and looking from the top down” are very suitable for breaking people`s accustomedness. The matter, similar to the concept of the conversion perspective, allows viewers to view from the angles that have never been discovered before, and to have the opportunity to achieve creative purposes, such as entertaining and self-examination. This effect and result are what the author hopes for and pursues. This thesis started from the creation of “meta-alphabet book.” It then reveals the researches and analysis of this creation’s form “alphabet books,” and the content “metapicture theory.” Moreover, it illustrates the author’s inspirations and reflections in the process of creation. The author hopes these can help and resonate with other students who are also creating artwork. | en_US |
| dc.description.tableofcontents | 目錄第一章 緒論 1第一節 創作動機與背景 1第二節 創作目的 2第二章 脈絡探討 3第一節 字母書的介紹 3壹、字母書的歷史 3貳、字母書的內容 6參、字母書的分類 10肆、時至今日字母書的發展 15伍、小結 16第二節 後設理論 18壹、何謂後設 18貳、後設圖像 19參、小結 26第三節 圖畫書的數位推廣 28壹、常見的數位行銷手法 28貳、以AR技術作為一種數位行銷方式 30參、小結 32第三章 創作過程 34第一節 作品概述 34第二節 主要策略 36壹、後設策略：兩個作品作為一個作品 36貳、四格式敘事 38第三節 AR數位行銷 39第四節 經驗反思 42壹、「理論」如何幫助我打破創作困境 42貳、先行動再評估 49參、放下完美主義 49肆、淘汰方案的回顧與反思 50伍、團隊的支持 53第四章 成果討論 56第一節 作品總結 56第二節 讀者反應 56第三節 經驗收穫與未來展望 58參考文獻 61附錄 63附錄一、Little Penguin wants to create an alphabet book 63附錄二、My Animal Friends 77 | zh_TW |
| dc.format.extent | 16052863 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1044620101 | en_US |
| dc.subject (關鍵詞) | 字母書 | zh_TW |
| dc.subject (關鍵詞) | 後設理論 | zh_TW |
| dc.subject (關鍵詞) | 後設圖像 | zh_TW |
| dc.subject (關鍵詞) | 創作 | zh_TW |
| dc.subject (關鍵詞) | Alphabet book | en_US |
| dc.subject (關鍵詞) | Metapicture | en_US |
| dc.subject (關鍵詞) | Meta theory | en_US |
| dc.subject (關鍵詞) | Creation | en_US |
| dc.title (題名) | 後設字母書的實驗創作—— 《小企鵝字母書》創作論述 | zh_TW |
| dc.title (題名) | The experimental creation of meta-alphabet books: A discussion on Little Penguin’s Alphabet Book | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 書籍帕特里莎‧渥厄著，錢競、劉雁濱譯（1995）。《後設小說：自我意識小說的理論與實踐》。台北：駱駝出版社。安傑利斯著，段德智、尹大貽、金常政譯（1999）。《哲學辭典》。台北：貓頭鷹出版社。史考特・麥克勞德著，朱浩一譯（2017）。《漫畫原來要這樣看》。愛米粒出版有限公司。Norton, D. E.（1987）. Through the eyes of a child: An introduction to children’s literature. Columbus, OH: Merrill Publishing Company.W. J. T. Mitchell（1995）. Picture Theory: Essays on Verbal and Visual Representation. University of Chicago Press.Cooper, C.H.（1996）. ABC Books and Activities from Preschool to High School. Lanham, MD: The Scarecrow Press.Dresang, E.T.（1999）. Radical change: Books for youth in a digital age. New York: H. W. Wilson.Bonnie Mackey, Hedy Schiller Watson（2016）. Alphabet books : the K-12 educators` power tool. Santa Barbara, California : Libraries Unlimited.期刊論文邱錦榮（2001）。〈莎翁劇中的後設策略——《仲夏夜夢》及其它散例〉，《英美文學評論》，第五期，頁55-87。呂琪昌（2016）。〈從實務導向研究的角度探討視覺藝術類創作論文的撰寫〉，《藝術教育研究》，第三十一期，頁111-145。Jeanne H. Chaney（1993）. “ Alphabet Books: Resources for Learning ” The Reading Teacher, Vol. 47, No. 2, Children`s Choices Favorite Books for 1993 (Oct., 1993), pp. 96-104.Ronald T. Azuma（1997）. “ A Survey of Augmented Reality ” Teleoperators and Virtual Environments, Vol. 6, No. 4, pp. 355-385.Linda Rhoten and Mona Lane（2001）. “ More than the ABCs: The New Alphabet Books ” Young Children, Vol. 56, No. 1, pp. 41-45.Marius Bulearca and Daniel Tamarjan（2010）. “ Augmented Reality: A Sustainable Marketing Tool? ” Global Business and Management Research: An International Journal Vol. 2, No. 2 & 3, pp. 237-252.碩博士學位論文顏夢瑤（2015）。《Using Alphabet Books to Build Second-Grade Vocabulary in an After-School Program》。臺北市立大學英語教學系碩士論文。網路資源Pook Press: History of Alphabet Books.http://www.pookpress.co.uk/project/alphabet-books/（2017/9/15） | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.DCT.013.2018.B02 | en_US |
