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題名 Bonjour-健康早餐店創業計畫
Bonjour-Healthy Breakfast Store Business Plan
作者 林婉婷
Lin, Wan-Ting
貢獻者 吳文傑
Wu, Jack
林婉婷
Lin, Wan-Ting
關鍵詞 創業計畫
早餐店
特別飲食
Business plan
Breakfast store
Special diet
日期 2018
上傳時間 23-一月-2019 14:55:16 (UTC+8)
摘要 Bonjour is a breakfast store, with the concept of offering a healthy meal that uses light and simple approach to cooking. We are positioning ourselves as a high-level breakfast store. Our target customers are people with special diet, patient and weight watcher. The restaurant will be located near Far Eastern Memorial Hospital MRT station.
The breakfast industry is very competitive. In order to create differentiation, the restaurant will open earlier than other breakfast stores nearby. Moreover, in order to have the best use of the place, the restaurant will extend the opening hour to 8 pm. We will have a special menu for breakfast, lunch, and dinner.
The initial investment and the operating costs for year one are estimated to be 2.5 million NTD and will be funded by the owner. Based on the financial section, the plan has a positive net present value 8,543,867, which indicates that the project is feasible. The payback period of the restaurant is the third year.
參考文獻 Publications in English
ROSEMARY PEAVLER, “What Is Startup Capital?” Aug 2018 Available : https://www.thebalancesmb.com/initial-investment-393328
Publications in Chinese
超競爭！傳統早餐店5年倒千家, Ettoday新聞雲, Available at: https://www.ettoday.net/news/20170907/1006135.htm
西式連鎖早餐店破萬家 密度逼近便利超商, 食力, Oct 2018, Available at: https://www.foodnext.net/news/industry/paper/5616141169
26張圖表帶你一口氣看完全台22座縣市收入地圖, 關鍵評論, Oct 2015, Available at: https://www.thenewslens.com/article/29663
台灣最低薪資上調23.1k，明年元旦開始最低時薪多10塊錢比較好過年, 科技橘報, Aug 2018, Available at: https://buzzorange.com/techorange/2018/08/17/salary-benchmark-150/
Websites
內政部戶政司全球資訊網, Available at: https://www.ris.gov.tw/
統計資訊網, Available at: https://www.stat.gov.tw/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933019
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933019
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 林婉婷zh_TW
dc.contributor.author (作者) Lin, Wan-Tingen_US
dc.creator (作者) 林婉婷zh_TW
dc.creator (作者) Lin, Wan-Tingen_US
dc.date (日期) 2018en_US
dc.date.accessioned 23-一月-2019 14:55:16 (UTC+8)-
dc.date.available 23-一月-2019 14:55:16 (UTC+8)-
dc.date.issued (上傳時間) 23-一月-2019 14:55:16 (UTC+8)-
dc.identifier (其他 識別碼) G0105933019en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/122132-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933019zh_TW
dc.description.abstract (摘要) Bonjour is a breakfast store, with the concept of offering a healthy meal that uses light and simple approach to cooking. We are positioning ourselves as a high-level breakfast store. Our target customers are people with special diet, patient and weight watcher. The restaurant will be located near Far Eastern Memorial Hospital MRT station.
The breakfast industry is very competitive. In order to create differentiation, the restaurant will open earlier than other breakfast stores nearby. Moreover, in order to have the best use of the place, the restaurant will extend the opening hour to 8 pm. We will have a special menu for breakfast, lunch, and dinner.
The initial investment and the operating costs for year one are estimated to be 2.5 million NTD and will be funded by the owner. Based on the financial section, the plan has a positive net present value 8,543,867, which indicates that the project is feasible. The payback period of the restaurant is the third year.		en_US
dc.description.tableofcontents 1. General Company Description 1
1.1. Mission 1
1.2. Objectives 2
1.3. Restaurant Name 3
1.4. Restaurant Logo 4
1.5. Restaurant Ownership 5
2. Market Analysis 6
2.1. Taiwan’s Economic Overview 6
2.2. Breakfast Market Overview 8
2.3. Healthy Breakfast Demand 10
2.3.1. Survey 1 10
2.3.2. Survey 2 11
2.3.3. Survey 3 12
2.4. Porter’s Five Forces Analysis 12
2.4.1. Threat of New Entrants 13
2.4.2. Rivalry Among Competitors 14
2.4.3. Bargaining Power of Buyers 17
2.4.4. Bargaining Power of Suppliers 17
2.4.5. Substitute Products 17
2.5. SWOT Analysis 18
3. Business Model 20
3.1. Product and Service 20
3.1.1. Positioning 20
3.1.2. Product 20
3.1.3. Price 23
3.1.4. Opening Hours 25
3.2. Customer Segments 25
3.3. Location 26
4. Marketing Plan 27
4.1. Promotion 27
4.2. Restaurant Decoration 27
4.3. Staff Uniform 30
5. Staff 32
5.1. Recruiting Requirements 32
5.2. Management Team 33
5.3. Organizational Chart 34
5.4. Salary Structure 34
6. Financial Plan 36
6.1. Startup Costs 36
6.2. Operating Costs 37
6.3. Funding 39
6.4. Projected Income Statement 39
6.5. Projected Cash Flow 42
6.6. Break Even Analysis 43
6.7. Profitability Analysis 44
6.7.1. Net Present Value 44
7. Conclusion 45
Reference 46		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933019en_US
dc.subject (關鍵詞) 創業計畫zh_TW
dc.subject (關鍵詞) 早餐店zh_TW
dc.subject (關鍵詞) 特別飲食zh_TW
dc.subject (關鍵詞) Business planen_US
dc.subject (關鍵詞) Breakfast storeen_US
dc.subject (關鍵詞) Special dieten_US
dc.title (題名) Bonjour-健康早餐店創業計畫zh_TW
dc.title (題名) Bonjour-Healthy Breakfast Store Business Planen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Publications in English
ROSEMARY PEAVLER, “What Is Startup Capital?” Aug 2018 Available : https://www.thebalancesmb.com/initial-investment-393328
Publications in Chinese
超競爭！傳統早餐店5年倒千家, Ettoday新聞雲, Available at: https://www.ettoday.net/news/20170907/1006135.htm
西式連鎖早餐店破萬家 密度逼近便利超商, 食力, Oct 2018, Available at: https://www.foodnext.net/news/industry/paper/5616141169
26張圖表帶你一口氣看完全台22座縣市收入地圖, 關鍵評論, Oct 2015, Available at: https://www.thenewslens.com/article/29663
台灣最低薪資上調23.1k，明年元旦開始最低時薪多10塊錢比較好過年, 科技橘報, Aug 2018, Available at: https://buzzorange.com/techorange/2018/08/17/salary-benchmark-150/
Websites
內政部戶政司全球資訊網, Available at: https://www.ris.gov.tw/
統計資訊網, Available at: https://www.stat.gov.tw/		zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.002.2019.F08en_US