| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 林婉婷 | zh_TW |
| dc.contributor.author (Authors) | Lin, Wan-Ting | en_US |
| dc.creator (作者) | 林婉婷 | zh_TW |
| dc.creator (作者) | Lin, Wan-Ting | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 23-Jan-2019 14:55:16 (UTC+8) | - |
| dc.date.available | 23-Jan-2019 14:55:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 23-Jan-2019 14:55:16 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933019 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/122132 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933019 | zh_TW |
| dc.description.abstract (摘要) | Bonjour is a breakfast store, with the concept of offering a healthy meal that uses light and simple approach to cooking. We are positioning ourselves as a high-level breakfast store. Our target customers are people with special diet, patient and weight watcher. The restaurant will be located near Far Eastern Memorial Hospital MRT station.The breakfast industry is very competitive. In order to create differentiation, the restaurant will open earlier than other breakfast stores nearby. Moreover, in order to have the best use of the place, the restaurant will extend the opening hour to 8 pm. We will have a special menu for breakfast, lunch, and dinner.The initial investment and the operating costs for year one are estimated to be 2.5 million NTD and will be funded by the owner. Based on the financial section, the plan has a positive net present value 8,543,867, which indicates that the project is feasible. The payback period of the restaurant is the third year. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Mission 11.2. Objectives 21.3. Restaurant Name 31.4. Restaurant Logo 41.5. Restaurant Ownership 52. Market Analysis 62.1. Taiwan’s Economic Overview 62.2. Breakfast Market Overview 82.3. Healthy Breakfast Demand 102.3.1. Survey 1 102.3.2. Survey 2 112.3.3. Survey 3 122.4. Porter’s Five Forces Analysis 122.4.1. Threat of New Entrants 132.4.2. Rivalry Among Competitors 142.4.3. Bargaining Power of Buyers 172.4.4. Bargaining Power of Suppliers 172.4.5. Substitute Products 172.5. SWOT Analysis 183. Business Model 203.1. Product and Service 203.1.1. Positioning 203.1.2. Product 203.1.3. Price 233.1.4. Opening Hours 253.2. Customer Segments 253.3. Location 264. Marketing Plan 274.1. Promotion 274.2. Restaurant Decoration 274.3. Staff Uniform 305. Staff 325.1. Recruiting Requirements 325.2. Management Team 335.3. Organizational Chart 345.4. Salary Structure 346. Financial Plan 366.1. Startup Costs 366.2. Operating Costs 376.3. Funding 396.4. Projected Income Statement 396.5. Projected Cash Flow 426.6. Break Even Analysis 436.7. Profitability Analysis 446.7.1. Net Present Value 447. Conclusion 45Reference 46 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933019 | en_US |
| dc.subject (關鍵詞) | 創業計畫 | zh_TW |
| dc.subject (關鍵詞) | 早餐店 | zh_TW |
| dc.subject (關鍵詞) | 特別飲食 | zh_TW |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Breakfast store | en_US |
| dc.subject (關鍵詞) | Special diet | en_US |
| dc.title (題名) | Bonjour-健康早餐店創業計畫 | zh_TW |
| dc.title (題名) | Bonjour-Healthy Breakfast Store Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Publications in EnglishROSEMARY PEAVLER, “What Is Startup Capital?” Aug 2018 Available : https://www.thebalancesmb.com/initial-investment-393328Publications in Chinese超競爭！傳統早餐店5年倒千家, Ettoday新聞雲, Available at: https://www.ettoday.net/news/20170907/1006135.htm西式連鎖早餐店破萬家 密度逼近便利超商, 食力, Oct 2018, Available at: https://www.foodnext.net/news/industry/paper/561614116926張圖表帶你一口氣看完全台22座縣市收入地圖, 關鍵評論, Oct 2015, Available at: https://www.thenewslens.com/article/29663台灣最低薪資上調23.1k，明年元旦開始最低時薪多10塊錢比較好過年, 科技橘報, Aug 2018, Available at: https://buzzorange.com/techorange/2018/08/17/salary-benchmark-150/Websites內政部戶政司全球資訊網, Available at: https://www.ris.gov.tw/統計資訊網, Available at: https://www.stat.gov.tw/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.002.2019.F08 | en_US |
