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題名 How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior 作者 洪叔民
Horng, Shwu-Min
Chao, Chia-Ling貢獻者 企業管理學系 日期 2018 上傳時間 31-Jan-2019 13:33:25 (UTC+8) 摘要 This study focused on smartphone users’ intention to install anti-virus software on their devices. In addition to the three tested factors, risk tolerance, perceived, and risk awareness, the models also include several demographic and behavioral variables as controlled factors including tenure of using smartphone, average online time per day, average online time using smartphone per day, gender, age, education level, and monthly expenditure. The results showed that lower risk tolerance, higher perceived risk, and higher risk awareness will lead to higher intention to installation. The constraining effect of risk tolerance on the relationship between perceived risk and intention to installation was also tested significantly. When smartphone users have risk tolerance higher than the threshold, their intention to installation will not be affected by the perceived risk. 關聯 Information Technology - New Generations pp 67-72 資料類型 book/chapter DOI https://doi.org/10.1007/978-3-319-54978-1_9 dc.contributor 企業管理學系 zh_TW dc.creator (作者) 洪叔民 zh_TW dc.creator (作者) Horng, Shwu-Min en_US dc.creator (作者) Chao, Chia-Ling en_US dc.date (日期) 2018 dc.date.accessioned 31-Jan-2019 13:33:25 (UTC+8) - dc.date.available 31-Jan-2019 13:33:25 (UTC+8) - dc.date.issued (上傳時間) 31-Jan-2019 13:33:25 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/122237 - dc.description.abstract (摘要) This study focused on smartphone users’ intention to install anti-virus software on their devices. In addition to the three tested factors, risk tolerance, perceived, and risk awareness, the models also include several demographic and behavioral variables as controlled factors including tenure of using smartphone, average online time per day, average online time using smartphone per day, gender, age, education level, and monthly expenditure. The results showed that lower risk tolerance, higher perceived risk, and higher risk awareness will lead to higher intention to installation. The constraining effect of risk tolerance on the relationship between perceived risk and intention to installation was also tested significantly. When smartphone users have risk tolerance higher than the threshold, their intention to installation will not be affected by the perceived risk. en_US dc.format.extent 107 bytes - dc.format.mimetype text/html - dc.relation (關聯) Information Technology - New Generations pp 67-72 en_US dc.title (題名) How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior en_US dc.type (資料類型) book/chapter dc.identifier.doi (DOI) 10.1007/978-3-319-54978-1_9 dc.doi.uri (DOI) https://doi.org/10.1007/978-3-319-54978-1_9
