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TitleHow Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavior
Creator洪叔民
Horng, Shwu-Min
Chao, Chia-Ling
Contributor企業管理學系
Date2018
Date Issued31-Jan-2019 13:33:25 (UTC+8)
SummaryThis study focused on smartphone users’ intention to install anti-virus software on their devices. In addition to the three tested factors, risk tolerance, perceived, and risk awareness, the models also include several demographic and behavioral variables as controlled factors including tenure of using smartphone, average online time per day, average online time using smartphone per day, gender, age, education level, and monthly expenditure. The results showed that lower risk tolerance, higher perceived risk, and higher risk awareness will lead to higher intention to installation. The constraining effect of risk tolerance on the relationship between perceived risk and intention to installation was also tested significantly. When smartphone users have risk tolerance higher than the threshold, their intention to installation will not be affected by the perceived risk.
RelationInformation Technology - New Generations pp 67-72
Typebook/chapter
DOI https://doi.org/10.1007/978-3-319-54978-1_9
dc.contributor 企業管理學系zh_TW
dc.creator (作者) 洪叔民zh_TW
dc.creator (作者) Horng, Shwu-Minen_US
dc.creator (作者) Chao, Chia-Lingen_US
dc.date (日期) 2018
dc.date.accessioned 31-Jan-2019 13:33:25 (UTC+8)-
dc.date.available 31-Jan-2019 13:33:25 (UTC+8)-
dc.date.issued (上傳時間) 31-Jan-2019 13:33:25 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/122237-
dc.description.abstract (摘要) This study focused on smartphone users’ intention to install anti-virus software on their devices. In addition to the three tested factors, risk tolerance, perceived, and risk awareness, the models also include several demographic and behavioral variables as controlled factors including tenure of using smartphone, average online time per day, average online time using smartphone per day, gender, age, education level, and monthly expenditure. The results showed that lower risk tolerance, higher perceived risk, and higher risk awareness will lead to higher intention to installation. The constraining effect of risk tolerance on the relationship between perceived risk and intention to installation was also tested significantly. When smartphone users have risk tolerance higher than the threshold, their intention to installation will not be affected by the perceived risk.en_US
dc.format.extent 107 bytes-
dc.format.mimetype text/html-
dc.relation (關聯) Information Technology - New Generations pp 67-72en_US
dc.title (題名) How Risk Tolerance Constrains Perceived Risk on Smartphone Users’ Risk Behavioren_US
dc.type (資料類型) book/chapter
dc.identifier.doi (DOI) 10.1007/978-3-319-54978-1_9
dc.doi.uri (DOI) https://doi.org/10.1007/978-3-319-54978-1_9