| dc.contributor | 廣告系 | |
| dc.creator (作者) | 林淑芳 | |
| dc.creator (作者) | Lin, Shu-Fang;McDonald, Daniel G. | |
| dc.date (日期) | 2011-10 | |
| dc.date.accessioned | 15-Feb-2019 11:59:05 (UTC+8) | - |
| dc.date.available | 15-Feb-2019 11:59:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Feb-2019 11:59:05 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/122346 | - |
| dc.description.abstract (摘要) | Although originally posited as a unidimensional measure, it has recently been suggested that A.M. Rubin et al.`s PSI Scale may be multidimensional. This paper investigates the dimensionality of the PSI scale in three studies. Study 1 examined the dimensionality of the PSI scale by asking participants rate the scale items regarding their ”favorite TV character.” The fit of 1, 2, and 3 factor models were compared. In order to replicate the findings of study 1, study 2 followed the same procedure using a very different sample. Study 3 expanded the findings of the previous studies and examined the fit of the 3-factor model across three time points and with specific content. Results of all three studies suggest that a three-factor model provides the best fitting solution in all cases. We discussed our findings in terms of conceptual and methodological issues in the measurement of PSI. | |
| dc.description.abstract (摘要) | A. M. Rubin等學者所擬之「擬社會互動量表」為傳播學界中廣泛使用之量表。先前研究，不管是概念上或於測量上，均以單一構面來探討「擬社會互動量表」。本論文分為三個研究主題，主要探討「擬社會互動量表」的因素構面。研究一比較「擬社會互動量表」之單因子模型、雙因子模型、以及三因子模型的適切度。研究二使用不同的樣本複製研究一之結果。研究三檢驗模型在三個不同時間點中的適切度。研究結果指出三因子模型具最佳的適切度。此一結果可以幫助學界更了解「擬社會互動」之本質與測量方法。 | |
| dc.format.extent | 3370665 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 資訊傳播研究, Vol.2, pp.1-28 | |
| dc.subject (關鍵詞) | Parasocial interaction ; Dimensionality ; Factor analysis ; IRT | |
| dc.subject (關鍵詞) | 擬社會互動 ; 因素構面 ; 因素分析 ; 項目反應理論 ; | |
| dc.title (題名) | 擬社會互動量表構面之探討 | |
| dc.title (題名) | Assessing dimensionality of the parasocial interaction scale | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.6144/JIC.2011.0102.01 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.6144/JIC.2011.0102.01 | |
