| dc.contributor | 廣告系 | |
| dc.creator (作者) | 林淑芳 | |
| dc.creator (作者) | Webster, James G.;Lin, Shu-Fang | |
| dc.date (日期) | 2002-01 | |
| dc.date.accessioned | 15-Feb-2019 12:00:31 (UTC+8) | - |
| dc.date.available | 15-Feb-2019 12:00:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Feb-2019 12:00:31 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/122353 | - |
| dc.description.abstract (摘要) | We conceive of the Internet as a medium of mass communication, and we analyze 2 behavioral features of its audience: size and duplication. Internet audiences are highly concentrated in the most popular Web sites, conforming to Pareto`s Law. Duplication across pairs of Web sites is explained by the size o f the audiences unique to each site in the pair, conforming to Goodhardt`s duplication of viewing law. In addition, similarities o f content or domain modestly increase duplication across Web sites. A 4-variable model explains over 80% o f the variance in duplication. | |
| dc.format.extent | 743269 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Journal of Broadcasting & Electronic Media, Vol.46, pp.1-12 | |
| dc.title (題名) | The Internet audience: Web use as mass behavior | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1207/s15506878jobem4601_1 | |
| dc.doi.uri (DOI) | https://doi.org/10.1207/s15506878jobem4601_1 | |
