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題名 全球數位內容平台商業模式研究
Global Digital Content Platform Business Model Research作者 吳雅好
Wu, Ya-Hao貢獻者 尚孝純
Shari S. C. Shang
吳雅好
Wu, Ya-Hao關鍵詞 數位內容
雙邊平台
智能音箱
串流音樂
短視頻
眾籌
Digital content
Two-sided market
Smart speaker
Streaming music
Short video
Crowdfunding日期 2019 上傳時間 1-Apr-2019 14:43:11 (UTC+8) 摘要 在此全球化時代，隨著資訊網路科技的快速發展，數位內容是以數位數據形式存在的任何內容。當今數位內容平台之發展，由於文化全球化與在地化的雙重影響，已從美國擴大到歐洲、中國大陸等。2017年，全球數位內容市場規模為12.96億美元，預計到2025年底將達到34.38億美元，2018 - 2025年的複合年增長率為13.0％。本研究選定以全球跨境經營為主的五個不同類型的大型數位內容平台作為研究分析之對象，其理由是同為提供內容為主的平台，除了都能解決用戶的痛點外，都能以創新的商業模式，獲取最大的成功，帶來巨大的流量、客戶與龐大的營收。基於雙邊市場理論，對主要出色的平台公司進行了深入分析研究其競爭戰略及成功的關鍵要素為何?其風險與挑戰為何?數位內容平台的崛起，正是去中間化，降低了內容創作端創作的門檻，豐富了內容創作的內容，也藉由網際網路快速傳播化的特性，在近幾年來，雨後春筍的數位內容平台不斷出現，在政府及產業的扶植下，用戶數及內容數都呈現爆發式的成長以下為主要的結論與發現：1.數位內容平台後面的戰略佈局更為重要2.簡單成為了致勝法則3.專注鎖定精準族群是崛起的關鍵4.開放性平台鼓勵群眾共同創作5.可預期的風險與挑戰
In this era of globalization, with the rapid development of information network technology, digital content is any content that exists in the form of digital data. The development of today`s digital content platform has expanded from the United States to Europe and China due to the dual influence of cultural globalization and localization. In 2017, the global digital content market was $1.296 billion, and is expected to reach $3.438 billion by the end of 2025, with a compound annual growth rate of 13.0% from 2018 to 2025. This study selected five different types of large-scale digital content platforms based on global cross-border management as the object of research and analysis. The reason is that the same content-based platform can not only solve the user`s pain points, but also With the innovative business model, the greatest success, with huge traffic, customers and huge revenue. Based on the two-sided market theory, what are the key factors for the in-depth analysis of the major platform companies and their competitive strategies and successes? What are their risks and challenges?The rise of the digital content platform is to de-intermediate, reduce the threshold of content creation, enrich the content of content creation, and also use the characteristics of rapid communication of the Internet. In recent years, the digital content platform has mushroomed. With the emergence of the government and industry, the number of users and the number of contents have exploded. The following are the main conclusions and findings:1. The strategic layout behind the digital content platform is more important2. Simple has become the law of winning3. Focus on locking accurate ethnic groups is the key to the rise4. Open platform encourages people to create together5. 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國立政治大學
經營管理碩士學程(EMBA)
105932106資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932106 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shari S. C. Shang en_US dc.contributor.author (Authors) 吳雅好 zh_TW dc.contributor.author (Authors) Wu, Ya-Hao en_US dc.creator (作者) 吳雅好 zh_TW dc.creator (作者) Wu, Ya-Hao en_US dc.date (日期) 2019 en_US dc.date.accessioned 1-Apr-2019 14:43:11 (UTC+8) - dc.date.available 1-Apr-2019 14:43:11 (UTC+8) - dc.date.issued (上傳時間) 1-Apr-2019 14:43:11 (UTC+8) - dc.identifier (Other Identifiers) G0105932106 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/122758 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 105932106 zh_TW dc.description.abstract (摘要) 在此全球化時代，隨著資訊網路科技的快速發展，數位內容是以數位數據形式存在的任何內容。當今數位內容平台之發展，由於文化全球化與在地化的雙重影響，已從美國擴大到歐洲、中國大陸等。2017年，全球數位內容市場規模為12.96億美元，預計到2025年底將達到34.38億美元，2018 - 2025年的複合年增長率為13.0％。本研究選定以全球跨境經營為主的五個不同類型的大型數位內容平台作為研究分析之對象，其理由是同為提供內容為主的平台，除了都能解決用戶的痛點外，都能以創新的商業模式，獲取最大的成功，帶來巨大的流量、客戶與龐大的營收。基於雙邊市場理論，對主要出色的平台公司進行了深入分析研究其競爭戰略及成功的關鍵要素為何?其風險與挑戰為何?數位內容平台的崛起，正是去中間化，降低了內容創作端創作的門檻，豐富了內容創作的內容，也藉由網際網路快速傳播化的特性，在近幾年來，雨後春筍的數位內容平台不斷出現，在政府及產業的扶植下，用戶數及內容數都呈現爆發式的成長以下為主要的結論與發現：1.數位內容平台後面的戰略佈局更為重要2.簡單成為了致勝法則3.專注鎖定精準族群是崛起的關鍵4.開放性平台鼓勵群眾共同創作5.可預期的風險與挑戰 zh_TW dc.description.abstract (摘要) In this era of globalization, with the rapid development of information network technology, digital content is any content that exists in the form of digital data. The development of today`s digital content platform has expanded from the United States to Europe and China due to the dual influence of cultural globalization and localization. In 2017, the global digital content market was $1.296 billion, and is expected to reach $3.438 billion by the end of 2025, with a compound annual growth rate of 13.0% from 2018 to 2025. This study selected five different types of large-scale digital content platforms based on global cross-border management as the object of research and analysis. The reason is that the same content-based platform can not only solve the user`s pain points, but also With the innovative business model, the greatest success, with huge traffic, customers and huge revenue. Based on the two-sided market theory, what are the key factors for the in-depth analysis of the major platform companies and their competitive strategies and successes? What are their risks and challenges?The rise of the digital content platform is to de-intermediate, reduce the threshold of content creation, enrich the content of content creation, and also use the characteristics of rapid communication of the Internet. In recent years, the digital content platform has mushroomed. With the emergence of the government and industry, the number of users and the number of contents have exploded. The following are the main conclusions and findings:1. The strategic layout behind the digital content platform is more important2. Simple has become the law of winning3. Focus on locking accurate ethnic groups is the key to the rise4. Open platform encourages people to create together5. Predictable risks and challenges en_US dc.description.tableofcontents 目 次第一章 緒論 6第一節 研究動機 6第二節 研究目的 7第三節 研究問題 7第四節 研究範圍與概念界定 8第二章 文獻探討 9第一節 價值鏈與價值網 9第二節 平台策略 12第三節 雙邊市場 16第四節 商業模式 20第三章 研究方法 21第一節 文獻資料研究法 21第二節 研究對象 24第三節 研究流程 25第四章 個案研究分析 27第一節 數位有聲平台商業模式-以Amazon Echo為例 27第二節 數位音樂平台商業模式-以Spotify為例 35第三節 數位影音平台商業模式-以抖音為例 41第四節 數位內容社群平台商業模式-以小紅書為例 46第五節 數位眾籌內容平台商業模式-以Kickstarter為例 53第六節 研究發現 57第五章 建議 61參考文獻 62 zh_TW dc.format.extent 1265347 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932106 en_US dc.subject (關鍵詞) 數位內容 zh_TW dc.subject (關鍵詞) 雙邊平台 zh_TW dc.subject (關鍵詞) 智能音箱 zh_TW dc.subject (關鍵詞) 串流音樂 zh_TW dc.subject (關鍵詞) 短視頻 zh_TW dc.subject (關鍵詞) 眾籌 zh_TW dc.subject (關鍵詞) Digital content en_US dc.subject (關鍵詞) Two-sided market en_US dc.subject (關鍵詞) Smart speaker en_US dc.subject (關鍵詞) Streaming music en_US dc.subject (關鍵詞) Short video en_US dc.subject (關鍵詞) Crowdfunding en_US dc.title (題名) 全球數位內容平台商業模式研究 zh_TW dc.title (題名) Global Digital Content Platform Business Model Research en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 壹、中文部分Baldwin, Carliss Y. （2006）。「價值鏈管理」。台北：天下雜誌。ParkerGeoffrey, AlstyneMarshall Van, & Paul Sangeet. 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