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| Title | 俄國經銷商進口台灣機械工具之商業策略 A Russian industrial distributor’s business strategy for Taiwanese machine tools |
| Creator | 葉戈爾 Panchenko, Egor |
| Contributor | 張永明 Chang, David 葉戈爾 Egor Panchenko |
| Key Words | 國際事業 商業策略 直接出口 工業分布 機械工具 International business Business strategy Direct exporter Industrial distribution Machine tools |
| Date | 2019 |
| Date Issued | 2-May-2019 14:42:58 (UTC+8) |
| Summary | This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted. |
| 參考文獻 | 1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014. 2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015. 3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016. 4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325. 5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016. 6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017. |
| Description | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 104933045 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G0104933045 |
| Type | thesis |
| dc.contributor.advisor | 張永明 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 葉戈爾 | zh_TW |
| dc.contributor.author (Authors) | Egor Panchenko | en_US |
| dc.creator (作者) | 葉戈爾 | zh_TW |
| dc.creator (作者) | Panchenko, Egor | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 2-May-2019 14:42:58 (UTC+8) | - |
| dc.date.available | 2-May-2019 14:42:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-May-2019 14:42:58 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933045 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/123226 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933045 | zh_TW |
| dc.description.abstract (摘要) | This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted. | en_US |
| dc.description.tableofcontents | 1. Introduction 1 1.1. Background and Motivation 1 1.2. Methodology 2 1.3. Structure 3 2. Current Business Analysis 5 2.1. Internal Analysis: Companies Overview 5 2.2. External Analysis: Machine Tool Market and Industry 15 3. Business Strategy 30 3.1. Target Customers 31 3.1.1. State-owned Corporations 31 3.1.2. Privately-owned customers 32 3.2. Target Industry and Market Segments 32 3.2.1. Taiwanese Machine Tools 32 3.2.2. Chinese Machine Tools 33 3.2.3. Russian Machine Tools 36 3.2.4. Price analysis 43 3.2.5. Cannibalization Effect 44 3.3. Sales Results 45 4. Conclusion 48 References 49 Appendix 50 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933045 | en_US |
| dc.subject (關鍵詞) | 國際事業 | zh_TW |
| dc.subject (關鍵詞) | 商業策略 | zh_TW |
| dc.subject (關鍵詞) | 直接出口 | zh_TW |
| dc.subject (關鍵詞) | 工業分布 | zh_TW |
| dc.subject (關鍵詞) | 機械工具 | zh_TW |
| dc.subject (關鍵詞) | International business | en_US |
| dc.subject (關鍵詞) | Business strategy | en_US |
| dc.subject (關鍵詞) | Direct exporter | en_US |
| dc.subject (關鍵詞) | Industrial distribution | en_US |
| dc.subject (關鍵詞) | Machine tools | en_US |
| dc.title (題名) | 俄國經銷商進口台灣機械工具之商業策略 | zh_TW |
| dc.title (題名) | A Russian industrial distributor’s business strategy for Taiwanese machine tools | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014. 2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015. 3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016. 4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325. 5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016. 6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.008.2019.F08 | en_US |