| dc.contributor.advisor | 白德傑 | zh_TW |
| dc.contributor.advisor | Glen Brodowsky | en_US |
| dc.contributor.author (Authors) | 林崑 | zh_TW |
| dc.contributor.author (Authors) | Liam Justin Quinn | en_US |
| dc.creator (作者) | 林崑 | zh_TW |
| dc.creator (作者) | Quinn, Liam Justin | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 3-Jun-2019 13:04:21 (UTC+8) | - |
| dc.date.available | 3-Jun-2019 13:04:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jun-2019 13:04:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933043 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/123679 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933043 | zh_TW |
| dc.description.abstract (摘要) | The fitness industry has been having many happy years. Clubs across the world are constantly opening up and the number of gyms and options available have never been greater. No longer are people stuck with basic gyms that lack direction and don’t fulfill their desires. Nowadays, there are almost too many choices and people have to choose what is best for them at the time, as life and wants change. And often that choice changes due to many factors. However, there is one common theme that is at play: more gyms are opening and more people are going.People usually cite health as the number one reason they do so. Whether it be because they are more educated about the need for exercise or because they simply enjoy the challenges; it doesn’t matter, gyms are needed to match their needs. And the needs are drastically changing. No longer are simple gyms with machines and weights cutting it.The two types of gyms that have found the greatest growth, according to the 2018 Piper Jaffrey Report, are HVLP (High Volume Low Price) and Boutique Gyms. They vastly differ on price. The HLVP segment is a very inexpensive gym that may charge as low as $300nt/month, whereas the boutique gyms are more expensive, maybe $6000nt/month, and joining a group class can cost $1000nt/session. However, what really stands out is that the boutique gyms can vary considerably in what they offer.Choices range from boxing, yoga, cycling, cross fit, among many others. Of all the types out there, one that doesn’t have a large following, but is popular, is powerlifting gyms. These gyms are growing in popularity in the U.S., partly due to awareness, personal trainers, and specialized classes.This is where the business plan for Strength Central comes in. There is no other gym in New Taipei or Taipei that focuses purely on power and strength. By developing a new business that doesn’t exist yet we hope to create a new culture of strength training in Taiwan.Strength Central is a gym designed to teach and educate gym goers how to become strong while doing so safely. The gym is designed to allow for 20 people to be doing lifts at one time. It not only has a great environment, but also has the perfect equipment for doing the key lifts.Strength Central is a gym designed to meet the needs of those that have an inner drive for pure strength. Members are after the challenge for lifting more weight and hitting new goals, then setting new goals, and repeating. It’s almost like training for the Olympics. Everyone is trying to do the most that they can in one single, powerful movement.Strength Central is a gym planned for people to train in one of the five (or so) weightlifting movements. Most gyms are not designed for people to train as such. Even popular gyms, like World Gym in Taiwan, only offers 3-5 stations for people to train in heavy lifting. Then there are other gyms that have some of the tools but lack the culture of a true powerlifting gym.A true powerlifting gym needs the right environment, training, classes, equipment, and people in order for all to thrive. With a gym that has a more focused goal, powerlifting, Strength Central can also be successful in Taiwan because we are one of the first movers.Thus, Strength Central can safely improve the health and strength of its members. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Introduction To Gym/Health Club 32.1. Popularization 32.2. International 42.3. In Taiwan 42.3.1. Penetration Rate 42.3.2. Further Data On Taiwan Market From Ihrsa 62.3.3. Average Monthly Gym Membership Cost 62.3.4. Types Of Pay Models 72.4. Health In Taiwan 73. Company: Strength Central 83.1. What Is The Company 83.2. Location 93.2.1. New Taipei City Vs Taipei 103.3. Gym Size & Space Usage 103.4. Stage One Products & Services 113.5. Stage Two Products & Services 133.6. Short Term Goals 143.7. Long Term Goals 164. Marketing Overview 174.1. Demographics 174.1.1. Age & Gender 174.1.2. Types Of Members: 194.1.3. Income Level 204.2. Product 204.3. Pricing 214.4. Promotion/Advertising: 224.5. Place 235. Competition 245.1. Cross Fit Companies 255.2. Competitors 266. Swot 306.1. Strengths 316.2. Opportunities 326.3. Weaknesses 336.4. Threats 357. Operations 367.1. Team 367.2. Suppliers 367.3. Project Timeline 378. Financials 398.1. Initial Investment & Monthly Fixed Costs 398.2. Initial Balance Sheet 428.3. First Year Income Statement 438.4. Five Year Income Statement 458.5. Cash Balance 478.6. Depreciation Charts 479. References 48 | zh_TW |
| dc.format.extent | 643262 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933043 | en_US |
| dc.subject (關鍵詞) | 健身房 | zh_TW |
| dc.subject (關鍵詞) | 力量 | zh_TW |
| dc.subject (關鍵詞) | Gym | en_US |
| dc.subject (關鍵詞) | Strength | en_US |
| dc.title (題名) | 實力中心：舉重健身房 | zh_TW |
| dc.title (題名) | Strength central: a powerlifting gym | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.009.2019.F08 | en_US |
