| dc.contributor | 圖資與檔案學刊 | |
| dc.creator (作者) | 謝寶煖 | |
| dc.creator (作者) | Hsieh, Pao-nuan | |
| dc.date (日期) | 1998-11 | |
| dc.date.accessioned | 6-Jun-2019 13:51:07 (UTC+8) | - |
| dc.date.available | 6-Jun-2019 13:51:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jun-2019 13:51:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/123732 | - |
| dc.description.abstract (摘要) | 行銷是什麼？行銷是了解顧客，進而滿足顧客的過程。本文將介紹服務行銷的基本觀念，並將其應用到圖書館，以服務行銷金三角為精神，行銷規劃過程為經緯，闡述圖書館行銷的理念與做法。 | |
| dc.description.abstract (摘要) | What is Marketing? Marketing is a process through which we come to understand our customers and satisfy our customers. This paper focuses on the principles of service marketing and provides a basis for understanding how these basic concepts can be applied in libraries. By using a marketing planning process, this paper offers a step-by-step guide to help librarians apply service marketing principles to increase the effectiveness of library services. | |
| dc.format.extent | 21376428 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 圖書與資訊學刊, 27, 40-54 | |
| dc.subject (關鍵詞) | 圖書館行銷 ; 服務行銷; 服務行銷組合; 顧客滿意 | |
| dc.subject (關鍵詞) | Library marketing ; Service marketing ; Service marketing mix ; Customer satisfaction | |
| dc.title (題名) | 行銷圖書館與資訊服務 | |
| dc.title (題名) | Marketing library and information services | |
| dc.type (資料類型) | article | |
