| dc.contributor | 新聞學研究 | - |
| dc.creator (作者) | 李政忠 | - |
| dc.creator (作者) | Li, Jack C. C. | - |
| dc.date (日期) | 2003-04 | - |
| dc.date.accessioned | 27-六月-2019 13:21:05 (UTC+8) | - |
| dc.date.available | 27-六月-2019 13:21:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-六月-2019 13:21:05 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124019 | - |
| dc.description.abstract (摘要) | 本研究承襲近幾年來全球化理論的典範轉移到全球化／本土化的辯證關係，將媒體全球化的論述重點聚焦在「連結」（connectivity）的議題上，進而提出「連結機制」的分析框架。並且將在地（locality）的概念區分出去地化（de-localization）與再地化（re-localization）兩個要素，去地化指涉的是「在地的連結」的過程；再地化指涉的是「在地的創造」的過程。最後，將提出的分析框架套用在國內媒體業者經營策略的運用上，提供未來的研究方向建議。 | - |
| dc.description.abstract (摘要) | Building on the paradigmatic shift of the globalization theory to global/local dialectics, the present discourse focuses on the concept of“connectivity,”based on which an analytical framework of“connectivity mechanism”is proposed. The concept of“locality”is further differentiated into two elements: de-localization and re-localization. The first element implies the process of“linking of localities.”The latter refers to the process of“invention of locality.”The application of this framework to Taiwanese media firms?management strategies is subsequently discussed. | - |
| dc.format.extent | 2439224 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 新聞學研究, 75, 1-35 | - |
| dc.subject (關鍵詞) | 本土化;全球化;連結;媒體經營管理 | - |
| dc.subject (關鍵詞) | connectivity ; globalization ; localization ; media management | - |
| dc.title (題名) | 以「連結」觀點思考媒體業者在全球化趨勢中的經營策略 | - |
| dc.title (題名) | A“Connectivity”View on Media Firms?Management Strategies in Media Globalization | - |
| dc.type (資料類型) | article | - |
