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題名 全球循環經濟商業模式之探討：以台灣環境控股個案公司為例
A study on global circular economy business model: A case of environmental Holding Company in Taiwan作者 王冠蘋
Wang, Kuan-Pin貢獻者 李佳玲
王冠蘋
Wang, Kuan-Pin關鍵詞 環保產業
循環經濟
品牌管理
永續發展
Environmental protection
Circular economy
Brand management
Sustainable development日期 2019 上傳時間 1-Jul-2019 10:41:00 (UTC+8) 摘要 台灣的環保市場趨於飽和，走出海外需要品牌支撐，基於循環經濟是環保產業的重要營運方式，本研究欲探討環保產業中，公司如何透過循環經濟的經營模式強化公司品牌。本研究使用個案研究法，針對台灣第一個以資源循環作為主要營運範疇的環境控股公司之品牌策略與其旗下子公司之業務領域進行分析。本研究發現，若是環保產業將循環經濟作為企業品牌策略，將有助台灣環保產業於海外發展，藉由品牌管理與循環經濟的綜效，能夠使台灣環保產業在海外市場上更有競爭力，提升品牌價值的同時，促進環保產業的永續發展。本研究亦提出對目前台灣循環經濟政策的建議，期望能夠幫助台灣的循環經濟發展更為完善。
Taiwan’s environmental protection market becomes mature. Therefore, environmental protection companies in Taiwan need brand support to go abroad. Base on the fact that the circular economy is an important business model for the environmental protection industry, this study is to explore how the company strengthens its brand through the circular economy business model in the environmental protection industry. This study used a case study approach to analyze the brand strategy of the first environmental holding company in Taiwan and the business activities of its subsidiaries.This study finds that if the environmental protection companies regard the circular economy as a corporate brand strategy, it will help Taiwan`s environmental protection industry to develop overseas. With the synergy of brand management and circular economy, Taiwan`s environmental protection companies can be more competitive in overseas markets. In other words, Taiwan`s environmental protection companies can promote sustainable development while enhancing brand value. This study also proposes the current circular economy policy in Taiwan and hopes to help Taiwan`s circular economy develop more perfect.參考文獻 黃育徵，2017，循環經濟，台北:天下雜誌股份有限公司。丁瑞華，2012，品牌管理-策略性思考與實踐，新北:普林斯頓國際有限公司。Yin, R. K.，2001，個案研究法，尚榮安譯，新北:弘智文化事業有限公司 Aguinis. H. and A. Glavas. 2012. What we know and don’t know about corporate social responsibility: A review and a research agenda. Journal of Management 38, 932–968.Aguinis. H. 2011. Organizational responsibility: Doing good and doing well.Industrial and Organizational Psychology Vol. 3, 855-879.Andersen. M. S. 2007. An introductory note on the environmental economics of the circular economy. Sustainability Science 2(1), 133-140.Ayalon. O., S. Brody, and M. Shechter. 2013. Household waste generation, recycling and prevention. OECD studies on environmental policy and household behavior. Greening household behavior overview from the 2011 Survey (p. 219).Baumgartner. R. J. and D. Ebner. 2010. Corporate sustainability strategies: Sustainability profiles and maturity levels. Sustainable Development 18, 76–89.Benyus. J. M. 1997. Biomimicry: Innovation Inspired by Nature, New York, NY: William Morrow and Company.Braungart. M. and W. McDonough. 2002. Cradle to Cradle: Remaking the Way We Make Things, New York, NY: North Point Press.Brower. J. and V. Mahajan. 2013. Driven to be good: A stakeholder theory perspective on the drivers of corporate social performance. Journal of Business Ethics 117, 313–331.Brunner. P. H. and J. Fellner. 2007. Setting priorities for waste management strategies in developing countries. Waste Management and Research 25, 234-240.Chen. D. M. 2004. Core if recycling economy is to use resources circularly. China Population, Resources and Environment 2, 12-15.Chertow. M. and J. Ehrenfeld. 2012. Organizing self-organizing systems. Journal of Industrial Ecology 16(1) 13–27.Crittenden. V. L., W. F. Crittenden, L. K. Ferrell, O. C. Ferrell, and C. C. Pinney. 2011. Market-oriented sustainability: A conceptual framework and propositions. Journal of the Academy of Marketing Science 39, 71–85.Esposito. M., T. Tse, and K. Soufani. 2018. Introducing a Circular Economy: NEW THINKING WITH NEW MANAGERIAL AND POLICYIMPLICATIONS. California Management Review Vol. 60 (3) 5–19.Ellen MacArthur Foundation (EMAF). 2013. Towards the Circular Economy, London, UK: EMAF European Commission(EC). 2014. COM. (2014). 398 of 2.7.2014. Towards a circular economy: A zero waste programme for Europe. Brussels. Available from http://ec.europa.eu/environment/circular-economy/pdf/circular- economy-communication.pdf.Frosch. D. and N. Gallopoulos. 1989. Strategies for manufacturing. Scientific American 261 (3), 94–102.Geng. Y., J. Fu, J. Sarkis, and B. Xue. 2012. Towards a national circular economy indicator system in China: An evaluation and critical analysis. Journal of Cleaner Production 23(1), 216-224.Hart. S. L. and G. Dowell. 2011. A natural-resource-based view of the firm: Fifteen years after. Journal of Management 37, 1464–1479.Hawken. P., A. Lovins, and H. L. Lovins. 2008. Natural Capitalism: Creating the Next Industrial Revolution, New York, NY: Back Bay BooksHopkinson. P., M. Zils, P. Hawkins, and S. Roper. 2018. Managing a Complex Global Circular Economy Business Model: OPPORTUNITIES AND CHALLENGES. California Management Review Vol. 60 (3) 71–94.Hult. G. T. M. 2011. Market-focused sustainability: Market orientation plus. Journal of the Academy of Marketing Science 39, 1–6.Huppes. G. and M. Ishikawa. 2009. Eco-efficiency guiding micro-level actions towards sustainability: ten basic steps for analysis. Ecological Economics 68, 1687–1700.Ilic. M. and M. Nikolic. 2016. Drivers for development of circular economy: A case study of Serbia. Habitat International 56: 191-200.Ilic. M. and M. Nikolic. 2016. Waste management benchmarking: A case study of Serbia. Habitat International 53, 453-460.Korhonen. J., A. Honkasalo, J. Seppälä. 2018. Circular Economy: The Concept and its Limitations. Ecological Economics 143: 37–46.Kunz. N., K. Mayers, and L. N. V. Wassenhove. 2018. Stakeholder Views on Extended Producer Responsibility and the Circular Economy. California Management Review Vol. 60 (3) 45–70.Lacy. P. and J. Rutqvist. 2015. Waste to Wealth: The Circular Economy Advantage, New York, NY: Palgrave Macmillan.Leonidou. C. N., C. S. Katsikeas, and N. A. Morgan. 2013. Greening the marketing mix: Do firms do it and does it pay off? Journal of the Academy of Marketing Science 41, 151–170.Lieder. M. and A. Rashid. 2016. Towards circular economy implementation: a comprehensive review in context of manufacturing industry. Journal of Cleaner Production 115, 36–51.Liyanage. U. 2001. Brand Image Vs. Brand Imaging. A Distinction with a Difference. Sri Lankan Journal of Management 6 (384).Mariadoss. B. J., P. S. Tansuhaj, and N. Mouri. 2011. Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B-to-B firms. Industrial Marketing Management 40, 1305-1318.Pauli. G. 2010. Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs, New York, NY: Paradigm Publications.Preston. F. 2012. A global redesign? shaping the circular economy. Energy, Environment and Resource Governance 2, 1-20.Randall. G. 2004. Branding: A Practical Guide to Planning your strategy, New Delhi, DL: Kogan Page.Sarkar. A. N. and J. Singh. 2005. New Paradigm in Evolving Brand Management Strategy. Journal of Management Research Vol. 5 (2), 80-90.Stahel. W. R. 2006. The Performance Economy, New York, NY: Palgrave Macmillan.Stevenson. R. and J.W. Evans. 2004. Editorial to: cutting across interests: cleaner production, the unified force of sustainable development. Journal of Cleaner Production 12, 185–187.Su. B., A. Heshmati, Y. Geng, and X Yu. 2013. A review of the circular economy in China: Moving from rhetoric to implementation. Journal of Cleaner Production 42, 215-227.Tollin. K., L. B. Christensen, and R. Wilke. 2015. Sustainability in business from a marketing perspective. Journal of Strategic Marketing Vol. 23, No. 6, 471–496.Tollin. K. and J. Vej. 2012. Sustainability in business: Understanding meanings, triggers and enablers. Journal of Strategic Marketing 20, 625–641.Tukker. A. 2015. Product services for a resource-efficient and circular economy-a review. Journal of Cleaner Production 97, 76–91.Walker. B. H., S. R. Carpenter, J. Rockstrom, A. S. Crépin, and G.D. Peterson. 2012. Drivers, "slow" variables, "fast" variables, shocks, and resilience. Ecology and Society 17(3): 30.Wilson. C. D. 2007. Development drivers for waste management. Waste Management and Research 25: 198-207. 描述 碩士
國立政治大學
會計學系
106353011資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106353011 資料類型 thesis dc.contributor.advisor 李佳玲 zh_TW dc.contributor.author (Authors) 王冠蘋 zh_TW dc.contributor.author (Authors) Wang, Kuan-Pin en_US dc.creator (作者) 王冠蘋 zh_TW dc.creator (作者) Wang, Kuan-Pin en_US dc.date (日期) 2019 en_US dc.date.accessioned 1-Jul-2019 10:41:00 (UTC+8) - dc.date.available 1-Jul-2019 10:41:00 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2019 10:41:00 (UTC+8) - dc.identifier (Other Identifiers) G0106353011 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124102 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 會計學系 zh_TW dc.description (描述) 106353011 zh_TW dc.description.abstract (摘要) 台灣的環保市場趨於飽和，走出海外需要品牌支撐，基於循環經濟是環保產業的重要營運方式，本研究欲探討環保產業中，公司如何透過循環經濟的經營模式強化公司品牌。本研究使用個案研究法，針對台灣第一個以資源循環作為主要營運範疇的環境控股公司之品牌策略與其旗下子公司之業務領域進行分析。本研究發現，若是環保產業將循環經濟作為企業品牌策略，將有助台灣環保產業於海外發展，藉由品牌管理與循環經濟的綜效，能夠使台灣環保產業在海外市場上更有競爭力，提升品牌價值的同時，促進環保產業的永續發展。本研究亦提出對目前台灣循環經濟政策的建議，期望能夠幫助台灣的循環經濟發展更為完善。 zh_TW dc.description.abstract (摘要) Taiwan’s environmental protection market becomes mature. Therefore, environmental protection companies in Taiwan need brand support to go abroad. Base on the fact that the circular economy is an important business model for the environmental protection industry, this study is to explore how the company strengthens its brand through the circular economy business model in the environmental protection industry. This study used a case study approach to analyze the brand strategy of the first environmental holding company in Taiwan and the business activities of its subsidiaries.This study finds that if the environmental protection companies regard the circular economy as a corporate brand strategy, it will help Taiwan`s environmental protection industry to develop overseas. With the synergy of brand management and circular economy, Taiwan`s environmental protection companies can be more competitive in overseas markets. In other words, Taiwan`s environmental protection companies can promote sustainable development while enhancing brand value. This study also proposes the current circular economy policy in Taiwan and hopes to help Taiwan`s circular economy develop more perfect. en_US dc.description.tableofcontents 壹、緒論 1一、研究動機與目的 1二、研究問題 6貳、文獻探討 7一、循環經濟的概念 7二、導入循環經濟的原因 12三、循環經濟的機會 14四、企業永續發展與品牌管理 18參、研究方法 20一、研究方法與流程 20二、環保產業背景 24三、研究標的 31四、資料蒐集 33肆、研究發現 34一、台灣廢棄物管理與資源回收制度沿革 34二、個案公司發展歷程 35三、個案公司與循環經濟之結合 36伍、結論與研究 61一、研究結論 61二、政策涵義 63三、研究限制與後續研究建議 65附錄 66參考文獻 67 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106353011 en_US dc.subject (關鍵詞) 環保產業 zh_TW dc.subject (關鍵詞) 循環經濟 zh_TW dc.subject (關鍵詞) 品牌管理 zh_TW dc.subject (關鍵詞) 永續發展 zh_TW dc.subject (關鍵詞) Environmental protection en_US dc.subject (關鍵詞) Circular economy en_US dc.subject (關鍵詞) Brand management en_US dc.subject (關鍵詞) Sustainable development en_US dc.title (題名) 全球循環經濟商業模式之探討：以台灣環境控股個案公司為例 zh_TW dc.title (題名) A study on global circular economy business model: A case of environmental Holding Company in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 黃育徵，2017，循環經濟，台北:天下雜誌股份有限公司。丁瑞華，2012，品牌管理-策略性思考與實踐，新北:普林斯頓國際有限公司。Yin, R. K.，2001，個案研究法，尚榮安譯，新北:弘智文化事業有限公司 Aguinis. H. and A. Glavas. 2012. What we know and don’t know about corporate social responsibility: A review and a research agenda. Journal of Management 38, 932–968.Aguinis. H. 2011. Organizational responsibility: Doing good and doing well.Industrial and Organizational Psychology Vol. 3, 855-879.Andersen. M. S. 2007. An introductory note on the environmental economics of the circular economy. Sustainability Science 2(1), 133-140.Ayalon. O., S. Brody, and M. Shechter. 2013. Household waste generation, recycling and prevention. OECD studies on environmental policy and household behavior. Greening household behavior overview from the 2011 Survey (p. 219).Baumgartner. R. J. and D. Ebner. 2010. Corporate sustainability strategies: Sustainability profiles and maturity levels. Sustainable Development 18, 76–89.Benyus. J. M. 1997. Biomimicry: Innovation Inspired by Nature, New York, NY: William Morrow and Company.Braungart. M. and W. McDonough. 2002. Cradle to Cradle: Remaking the Way We Make Things, New York, NY: North Point Press.Brower. J. and V. Mahajan. 2013. Driven to be good: A stakeholder theory perspective on the drivers of corporate social performance. Journal of Business Ethics 117, 313–331.Brunner. P. H. and J. Fellner. 2007. Setting priorities for waste management strategies in developing countries. Waste Management and Research 25, 234-240.Chen. D. M. 2004. Core if recycling economy is to use resources circularly. China Population, Resources and Environment 2, 12-15.Chertow. M. and J. Ehrenfeld. 2012. Organizing self-organizing systems. Journal of Industrial Ecology 16(1) 13–27.Crittenden. V. L., W. F. Crittenden, L. K. Ferrell, O. C. Ferrell, and C. C. Pinney. 2011. Market-oriented sustainability: A conceptual framework and propositions. Journal of the Academy of Marketing Science 39, 71–85.Esposito. M., T. Tse, and K. Soufani. 2018. Introducing a Circular Economy: NEW THINKING WITH NEW MANAGERIAL AND POLICYIMPLICATIONS. California Management Review Vol. 60 (3) 5–19.Ellen MacArthur Foundation (EMAF). 2013. Towards the Circular Economy, London, UK: EMAF European Commission(EC). 2014. COM. (2014). 398 of 2.7.2014. Towards a circular economy: A zero waste programme for Europe. Brussels. Available from http://ec.europa.eu/environment/circular-economy/pdf/circular- economy-communication.pdf.Frosch. D. and N. Gallopoulos. 1989. Strategies for manufacturing. Scientific American 261 (3), 94–102.Geng. Y., J. Fu, J. Sarkis, and B. Xue. 2012. Towards a national circular economy indicator system in China: An evaluation and critical analysis. Journal of Cleaner Production 23(1), 216-224.Hart. S. L. and G. Dowell. 2011. A natural-resource-based view of the firm: Fifteen years after. Journal of Management 37, 1464–1479.Hawken. P., A. Lovins, and H. L. Lovins. 2008. Natural Capitalism: Creating the Next Industrial Revolution, New York, NY: Back Bay BooksHopkinson. P., M. Zils, P. Hawkins, and S. Roper. 2018. Managing a Complex Global Circular Economy Business Model: OPPORTUNITIES AND CHALLENGES. California Management Review Vol. 60 (3) 71–94.Hult. G. T. M. 2011. Market-focused sustainability: Market orientation plus. Journal of the Academy of Marketing Science 39, 1–6.Huppes. G. and M. Ishikawa. 2009. Eco-efficiency guiding micro-level actions towards sustainability: ten basic steps for analysis. Ecological Economics 68, 1687–1700.Ilic. M. and M. Nikolic. 2016. Drivers for development of circular economy: A case study of Serbia. Habitat International 56: 191-200.Ilic. M. and M. Nikolic. 2016. Waste management benchmarking: A case study of Serbia. Habitat International 53, 453-460.Korhonen. J., A. Honkasalo, J. Seppälä. 2018. Circular Economy: The Concept and its Limitations. Ecological Economics 143: 37–46.Kunz. N., K. Mayers, and L. N. V. Wassenhove. 2018. Stakeholder Views on Extended Producer Responsibility and the Circular Economy. California Management Review Vol. 60 (3) 45–70.Lacy. P. and J. Rutqvist. 2015. Waste to Wealth: The Circular Economy Advantage, New York, NY: Palgrave Macmillan.Leonidou. C. N., C. S. Katsikeas, and N. A. Morgan. 2013. Greening the marketing mix: Do firms do it and does it pay off? Journal of the Academy of Marketing Science 41, 151–170.Lieder. M. and A. Rashid. 2016. Towards circular economy implementation: a comprehensive review in context of manufacturing industry. Journal of Cleaner Production 115, 36–51.Liyanage. U. 2001. Brand Image Vs. Brand Imaging. A Distinction with a Difference. Sri Lankan Journal of Management 6 (384).Mariadoss. B. J., P. S. Tansuhaj, and N. Mouri. 2011. Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B-to-B firms. Industrial Marketing Management 40, 1305-1318.Pauli. G. 2010. Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs, New York, NY: Paradigm Publications.Preston. F. 2012. A global redesign? shaping the circular economy. Energy, Environment and Resource Governance 2, 1-20.Randall. G. 2004. Branding: A Practical Guide to Planning your strategy, New Delhi, DL: Kogan Page.Sarkar. A. N. and J. Singh. 2005. New Paradigm in Evolving Brand Management Strategy. Journal of Management Research Vol. 5 (2), 80-90.Stahel. W. R. 2006. The Performance Economy, New York, NY: Palgrave Macmillan.Stevenson. R. and J.W. Evans. 2004. Editorial to: cutting across interests: cleaner production, the unified force of sustainable development. Journal of Cleaner Production 12, 185–187.Su. B., A. Heshmati, Y. Geng, and X Yu. 2013. A review of the circular economy in China: Moving from rhetoric to implementation. Journal of Cleaner Production 42, 215-227.Tollin. K., L. B. Christensen, and R. Wilke. 2015. Sustainability in business from a marketing perspective. Journal of Strategic Marketing Vol. 23, No. 6, 471–496.Tollin. K. and J. Vej. 2012. Sustainability in business: Understanding meanings, triggers and enablers. Journal of Strategic Marketing 20, 625–641.Tukker. A. 2015. Product services for a resource-efficient and circular economy-a review. Journal of Cleaner Production 97, 76–91.Walker. B. H., S. R. Carpenter, J. Rockstrom, A. S. Crépin, and G.D. Peterson. 2012. Drivers, "slow" variables, "fast" variables, shocks, and resilience. Ecology and Society 17(3): 30.Wilson. C. D. 2007. Development drivers for waste management. Waste Management and Research 25: 198-207. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900143 en_US
