| dc.contributor.advisor | 郭炳伸 | zh_TW |
| dc.contributor.advisor | Kuo, Bing-Shen | en_US |
| dc.contributor.author (Authors) | 王秀雲 | zh_TW |
| dc.contributor.author (Authors) | Wang, Hsiu-Yun | en_US |
| dc.creator (作者) | 王秀雲 | zh_TW |
| dc.creator (作者) | Wang, Hsiu-Yun | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 1-Jul-2019 10:51:47 (UTC+8) | - |
| dc.date.available | 1-Jul-2019 10:51:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2019 10:51:47 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105932056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124160 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 105932056 | zh_TW |
| dc.description.abstract (摘要) | The thesis focus on analysis of machine vision lighting industry in Europe and the market penetration for a selected new comer to this market. How to penetrate the market safely when facing the multinational giants that has permanent establishment in Europe for many years. Who are the old players in the market, who will be the new players, and how will they survive peacefully in this new battle ground will be illustrated in this thesis. The method adopted will be the five force analysis from the famous Michael Porter (Porter) to find out on the market penetration chances for old and new players, radar chart analysis for each of the major competition identified in this thesis, and SWOT analysis for the final strategy selection.Some study has indicated Europe being the world’s second largest machine vision market after the ASEAN market by 2022, but no further information was released on the supplier side. The machine vision lighting application is new in the European market and thus very little study can be found and almost no study dedicated to the machine vision lighting industry can be found, but through this study we will be able to see clearer the market situation in Europe, and the competition landscape to allow small or new players who intend to enter the market a sneak peek into this new battle field.This thesis will select a machine vision lighting company as the subject of study in order to understand the market, and how a small to mid-size supplier can successfully penetrate and survive in this market. | en_US |
| dc.description.tableofcontents | 1. Introduction 81.1. Machine Vision Introduction 81.2. Machine Vision Application 101.3. Machine Vision Market 112. European Market and Analysis for Vision System Lighting 122.1. Machine Vision Lighting Characteristic 122.2. User Market in Europe 142.3. Quality Inspection 16Source: Vision System Design Invalid source specified. 182.4. Sorting 182.5. Measurement and Positioning 202.6. Supplier Market in Europe 232.7. Market Analysis 242.7.1. Industry Rivalry 242.7.2. Threat of New Entrant 282.7.3. Bargaining Power of Suppliers 292.7.4. Threat from Substitutes 312.7.5. Bargaining Power of Buyers 313. Competition Analysis 333.1. KSJ Introduction 333.2. Competition Introduction 353.2.1. Japan 373.2.2. USA 393.2.3. Italian 393.2.4. Taiwan A 413.2.5. Taiwan B 423.2.6. China 443.3. Strength and Weakness and KSJ 464. Strategy Analysis 474.1. Brand Awareness 474.2. Innovation 494.3. Local Representation 514.4. Price 534.5. Product Quality 554.6. Scale 574.7. Willingness to Sell Abroad 594.8. Strategies 604.8.1. Strategy of Chinese 614.8.2. Strategy of Company A 624.8.3. Strategy of KSJ 634.9. Summary 675. Conclusion 69References 71 | zh_TW |
| dc.format.extent | 1582855 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105932056 | en_US |
| dc.subject (關鍵詞) | 機器人視覺光源 | zh_TW |
| dc.subject (關鍵詞) | 工業4.0 | zh_TW |
| dc.subject (關鍵詞) | 人工智慧 | zh_TW |
| dc.subject (關鍵詞) | 智慧製造 | zh_TW |
| dc.subject (關鍵詞) | 機器人視覺 | zh_TW |
| dc.subject (關鍵詞) | 智慧生產 | zh_TW |
| dc.subject (關鍵詞) | Machine vision lighting | en_US |
| dc.subject (關鍵詞) | Industry 4.0 | en_US |
| dc.subject (關鍵詞) | AI | en_US |
| dc.subject (關鍵詞) | Smart manufacturing | en_US |
| dc.subject (關鍵詞) | Machine vision | en_US |
| dc.subject (關鍵詞) | Smart production | en_US |
| dc.title (題名) | 台灣機器人視覺光源市場進入策略-以鎂岳有限公司為例 | zh_TW |
| dc.title (題名) | The penetration strategy of Taiwanese machine vision lighting – The case study of KSJ Co., Ltd. | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | (n.d.). Retrieved from Boston Dynamics: https://www.bostondynamics.com/Carrol, J. (2018). Deploying Machine Vsion for Foods and Beverages. VISION System Design.Corey Protin, D. W. (2017). We went inside an Amazon warehouse on Cyber Monday. Business Insider.Cree Inc. (1989). Retrieved from First Blue LED in the world: https://www.cree.com/about/history-and-milestonesFranzosa, R. (2017). Automotive Context for Manufacturing Execution Systems. Gartner.Inc., C. (n.d.). Cree. Retrieved from Cree: https://www.cree.com/about/history-and-milestonesIsidore, C. (2019, March 5). Tech. Retrieved from CNN Business: https://edition.cnn.com/2019/03/05/tech/tesla-store-closings/index.htmlJacques Bughin, J. S. (2019). Notes from the AI Frontier - Tackling Europe`s Gap in Digital and AI. https://www.mckinsey.com/~/media/McKinsey/Featured%20Insights/Artificial%20Intelligence/Tackling%20Europes%20gap%20in%20digital%20and%20AI/MGI-Tackling-Europes-gap-in-digital-and-AI-Feb-2019-vF.ashx: McKinsey&Compay.(2017). Machine Vision Market Research Report- Global Forecast 2022. Future Market Research.Porter, M. E. (n.d.). In M. E. Porter, Competitive Forces: Understand competitive forces and stay ahead of competition (Management & Marketing Book 1).Sheldon, M. (2016). Vision System Inspection Automated Fabric System. Vision System Design.Unknown. (2017). Packaging Automation: Vision system helps sort, orient and collate mixed product. VISION System Design.Wilson, A. (2017). High-speed vision checks food cans concisely. VISION System Design.Wilson, A. (2018). Robot-carried vision system inspects engine block surfaces. VISION System Design. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.EMBA.086.2019.F08 | en_US |
