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題名 行動通訊跨世代整合商業模式發展策略 -以車載資通訊產業為例
The developing strategy of mobile communication cross-generational integrating business model --For telematics industry作者 王怡
Wang, Yi貢獻者 李志宏
Lee, Jie-Haun
王怡
Wang, Yi關鍵詞 行車紀錄器
行動通訊
車載資通訊產業
商業策略
Dash cam
Mobile
Communication
Telematics industry
Business strategy日期 2019 上傳時間 1-Jul-2019 10:54:23 (UTC+8) 摘要 行動通訊應用範圍廣泛，產業鏈相關業者眾多，因應通訊產業發展技術的更迭，以及需求增加，內容提供者，電信營運商，車資載通訊業者，物流業者，及其他相關消費者及客戶等，為了整體產業的共榮，選擇跨世代整合結盟的營運方式，控制成本，提高效能，擴大經濟規模，延長產品及服務的生命週期，提高產品與服務的附加價值，有效提高產品毛利率，維持市場的良性競爭。由IC設計發展行車紀錄器及行車電腦等應用晶片，擴大到軟體發展應用程式，除了原有的產品銷售給客戶之外，還提供了新型態的服務，未來還可以利用長期收集的資料去識別化之後，作為研發新產品，建構應用平台，擴大服務層面，甚至調整車輛或司機保險費用，提供銀行作為徵信或擔保借款等用途，有效發展跨世代行動通訊應用升級，提供客戶及消費者更多更好的服務。廠商具備高度彈性的客製化製造能力，以及豐富的跨領域跨產業專案經驗，提供不斷進步修正錯誤的產品及服務，並且長期永續提供完整售後服務及檢測與維修，才能夠在5G新的通訊協定出爐之後，依然維持產業領頭羊的地位不墜，提供更多跨世代整合的對策與產業升級。
There are a wide range of mobile communication applications, and there are many industry chain related companies, in response to the development of communication industry technology, and increased demand, content providers, telecom operators, car carriers, logistics operators, and other related consumers and customers, in order to The overall industry`s co-prosperity, choose the cross-generation integration alliance operation mode, control costs, improve efficiency, expand economic scale, extend the life cycle of products and services, increase the added value of products and services, effectively improve product gross margin, maintain market Benign competition.The IC design and development of application recorders such as driving recorders and driving computers has expanded to software development applications. In addition to the original products sold to customers, it also provides a new type of service. In the future, it can also use long-term data collection. After identification, as a new product for research and development, build an application platform, expand the service level, and even adjust the vehicle or driver insurance costs, provide banks with credit or guarantee loans, etc., effectively develop cross-generation mobile communication application upgrades, provide customers and consumers. More and better services.The manufacturer has highly flexible and customized manufacturing capabilities, as well as rich cross-disciplinary and cross-industry project experience, providing products and services that continuously improve and correct errors, and provide long-term after-sales service and inspection and maintenance for a long time. After the release of the communication agreement, it still maintains the status of the industry leader, providing more countermeasures and industrial upgrading across generations.參考文獻 一、中文部分1.Digi Times電子時報，車載資通訊Telematics的加值應用與發展潛力， 20100412，檢自：https://www.digitimes.com.tw/iot/article.asp?cat=130&id=0000177891_0af71cgrlxbz3e0s4b22q2.正文科技，檢自：https://www.gemteks.com/3.物聯網，檢自：https://www.sap.com/taiwan/trends/internet-of-things.html4.社會企業行動方案，檢自：https://web.archive.org/web/20150501083305/http://www.ey.gov.tw/Upload/RelFile/26/716149/8d8b6be7-0e21-4a37-9c72-871e28b325d2.pdf5.郭俊傑，2014年無人駕駛車GPS自主導航系統設計與實現，長安大學，檢自：http://cdmd.cnki.com.cn/Article/CDMD-10710-1014071693.htm6.陳正夫，車載資通訊的現況與前景，華創車電技術中心，檢自：http://std-share.itri.org.tw/Content/Files/Event/Files/%E8%BB%8A%E8%BC%89%E8%B3%87%E9%80%9A%E8%A8%8A%E7%9A%84%E7%8F%BE%E6%B3%81%E8%88%87%E5%89%8D%E6%99%AF.pdf7.智慧型掌上型裝置的定義，檢自：https://www.ithome.com.tw/node/21607 二、英文部分1. A. Mnassri, M. Bennasr, C. 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SohelRahman A Random Forest based predictor for medical data classification using feature ranking, , April 13 2019, from: https://www.sciencedirect.com/science/article/pii/S235291481930019X 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
106932058資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106932058 資料類型 thesis dc.contributor.advisor 李志宏 zh_TW dc.contributor.advisor Lee, Jie-Haun en_US dc.contributor.author (Authors) 王怡 zh_TW dc.contributor.author (Authors) Wang, Yi en_US dc.creator (作者) 王怡 zh_TW dc.creator (作者) Wang, Yi en_US dc.date (日期) 2019 en_US dc.date.accessioned 1-Jul-2019 10:54:23 (UTC+8) - dc.date.available 1-Jul-2019 10:54:23 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2019 10:54:23 (UTC+8) - dc.identifier (Other Identifiers) G0106932058 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124169 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 106932058 zh_TW dc.description.abstract (摘要) 行動通訊應用範圍廣泛，產業鏈相關業者眾多，因應通訊產業發展技術的更迭，以及需求增加，內容提供者，電信營運商，車資載通訊業者，物流業者，及其他相關消費者及客戶等，為了整體產業的共榮，選擇跨世代整合結盟的營運方式，控制成本，提高效能，擴大經濟規模，延長產品及服務的生命週期，提高產品與服務的附加價值，有效提高產品毛利率，維持市場的良性競爭。由IC設計發展行車紀錄器及行車電腦等應用晶片，擴大到軟體發展應用程式，除了原有的產品銷售給客戶之外，還提供了新型態的服務，未來還可以利用長期收集的資料去識別化之後，作為研發新產品，建構應用平台，擴大服務層面，甚至調整車輛或司機保險費用，提供銀行作為徵信或擔保借款等用途，有效發展跨世代行動通訊應用升級，提供客戶及消費者更多更好的服務。廠商具備高度彈性的客製化製造能力，以及豐富的跨領域跨產業專案經驗，提供不斷進步修正錯誤的產品及服務，並且長期永續提供完整售後服務及檢測與維修，才能夠在5G新的通訊協定出爐之後，依然維持產業領頭羊的地位不墜，提供更多跨世代整合的對策與產業升級。 zh_TW dc.description.abstract (摘要) There are a wide range of mobile communication applications, and there are many industry chain related companies, in response to the development of communication industry technology, and increased demand, content providers, telecom operators, car carriers, logistics operators, and other related consumers and customers, in order to The overall industry`s co-prosperity, choose the cross-generation integration alliance operation mode, control costs, improve efficiency, expand economic scale, extend the life cycle of products and services, increase the added value of products and services, effectively improve product gross margin, maintain market Benign competition.The IC design and development of application recorders such as driving recorders and driving computers has expanded to software development applications. In addition to the original products sold to customers, it also provides a new type of service. In the future, it can also use long-term data collection. After identification, as a new product for research and development, build an application platform, expand the service level, and even adjust the vehicle or driver insurance costs, provide banks with credit or guarantee loans, etc., effectively develop cross-generation mobile communication application upgrades, provide customers and consumers. More and better services.The manufacturer has highly flexible and customized manufacturing capabilities, as well as rich cross-disciplinary and cross-industry project experience, providing products and services that continuously improve and correct errors, and provide long-term after-sales service and inspection and maintenance for a long time. After the release of the communication agreement, it still maintains the status of the industry leader, providing more countermeasures and industrial upgrading across generations. en_US dc.description.tableofcontents 目次謝辭 1摘要 2ABSTRACT 3表次 6圖次 7第一章 緒論 8第一節 研究背景 8第二節 研究動機 10第三節 研究目的 12第四節 研究架構 13第五節 研究流程 14第二章 文獻探討 17第一節 行動通訊裝置CELLULAR DEVICES 17一、行車紀錄器 18二、手持式裝置 20第二節 車載資通訊TELEMATICS 21一、物流業車隊 21二、訊息回報 22三、勘誤修正 22四、開發新功能 22五、實體測試勘誤修正應用至其他產業提供Total Solutions 23第三章 跨世代整合商業模式 24第一節 隨車行動裝置 24第二節 客製化APP 27第三節 資料庫平台 28第四章 策略發展規劃 29第一節 車載應用整合五力分析 29一、供應商的議價能力 30二、消費者的議價能力 33三、替代品的威脅 34五、現有競爭者的威脅 36四、潛在進入者的威脅 37第二節 跨業結盟 37一、物流業 38二、便利商店 39三、租車業 40四、科技金融Fintech 41五、道路救援 42六、NPO非營利組織 43七、警察消防等公部門 45第五章 結論與建議 47第一節 結論 48第二節 後續研究建議 50參考文獻 52 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106932058 en_US dc.subject (關鍵詞) 行車紀錄器 zh_TW dc.subject (關鍵詞) 行動通訊 zh_TW dc.subject (關鍵詞) 車載資通訊產業 zh_TW dc.subject (關鍵詞) 商業策略 zh_TW dc.subject (關鍵詞) Dash cam en_US dc.subject (關鍵詞) Mobile en_US dc.subject (關鍵詞) Communication en_US dc.subject (關鍵詞) Telematics industry en_US dc.subject (關鍵詞) Business strategy en_US dc.title (題名) 行動通訊跨世代整合商業模式發展策略 -以車載資通訊產業為例 zh_TW dc.title (題名) The developing strategy of mobile communication cross-generational integrating business model --For telematics industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文部分1.Digi Times電子時報，車載資通訊Telematics的加值應用與發展潛力， 20100412，檢自：https://www.digitimes.com.tw/iot/article.asp?cat=130&id=0000177891_0af71cgrlxbz3e0s4b22q2.正文科技，檢自：https://www.gemteks.com/3.物聯網，檢自：https://www.sap.com/taiwan/trends/internet-of-things.html4.社會企業行動方案，檢自：https://web.archive.org/web/20150501083305/http://www.ey.gov.tw/Upload/RelFile/26/716149/8d8b6be7-0e21-4a37-9c72-871e28b325d2.pdf5.郭俊傑，2014年無人駕駛車GPS自主導航系統設計與實現，長安大學，檢自：http://cdmd.cnki.com.cn/Article/CDMD-10710-1014071693.htm6.陳正夫，車載資通訊的現況與前景，華創車電技術中心，檢自：http://std-share.itri.org.tw/Content/Files/Event/Files/%E8%BB%8A%E8%BC%89%E8%B3%87%E9%80%9A%E8%A8%8A%E7%9A%84%E7%8F%BE%E6%B3%81%E8%88%87%E5%89%8D%E6%99%AF.pdf7.智慧型掌上型裝置的定義，檢自：https://www.ithome.com.tw/node/21607 二、英文部分1. 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