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題名 Kid’s land 親子餐廳商業計劃
Kid’s land family restaurant business plan
作者 梁書維
Liang, Wayne
貢獻者 吳文傑
Wu, Jack
梁書維
Liang, Wayne
關鍵詞 親子餐廳
商業企劃
Family restaurant
Business plan
日期 2019
上傳時間 1-Jul-2019 10:56:46 (UTC+8)
摘要 無
The Company:
Kid’s Land (童樂會) will be a family restaurant where provide brunch, meals and different kinds of soft drinks for both kids and adults. The restaurant will be located near by the 823 Memorial Park, in Zhonghe Dist. New Taipei City.
In our restaurant, the kids can have a good time exploring our indoor playground and reading picture books, story books in the book area. Creative art classes will be held on a regular basis. The whole family can have a quality time staying in our restaurant.

Objective:
To provide a safe and joyful indoor playground for kids
To serve delicious food and drinks for family
To provide various kinds of books for family members at different ages
To provide kids with their first AI experience playing with Boby AI robot
To offer Creative Art Class for kids to find interest and joy from making something on their own and build basic art interest
Create an environment where every family member may spend a joyful time

Operation Model:
The theme of Kid’s Land will be “Family”. We are trying to build an environment fit all family members. Our meal and facilities are designed for every family member not just for the kids.
Kid’s Land will provide delicious and high-quality meals and beverages for kids and parents. We have playground where has slide, ball pool and other facilities allowing kids to exercise, stretch and learn how to keep balance.
We also have reading area for kids who like to read. There will be interesting and award-winning story books, picture books. It is worth mentioning we will have mini AI robot in the reading area. It can play audio stories for kids who are not able to read. We did not forget the parents and other family members. There will also have magazines for parents.
Creative Art Class will be another feature of Kid’s Land. There will be some options, such as Clay Class, Painting Class and Magic Class.

Kid’s Land will focus on 3 sources of revenue.
Meals: Kid’s Land will provide appetizer, pizza, hamburgers spaghetti and meals for baby
Beverages: Kid’s Land will offer coffee, juices and soft drinks
Creative Art Classes: We offer clay class, painting class and magic class for kids to choose.

Financial Goal:
Our financial goal is to achieve break even in the first year and expect to have stable growth rate in sales in the 2nd and 3rd year gradually. And all of the staff and co-founders may enjoy the profit generated from the business.
參考文獻 1. Fertility Rate By Country 2019, worldpopulationreview.com/countries/total-fertility-rate/
2. How Taiwan Boosted Fertility by James C.T. Hsueh 2018/2/1, https://ifstudies.org/blog/how-taiwan-boosted-fertility
3. 參、歷年家庭收支調查主要結果表,第十四表 - 家庭消費支出結構按消費型態分https://win.dgbas.gov.tw/fies/a11.asp?year=106
4. 餐飲業營業額及年增率,https://dmz21.moea.gov.tw/GA/#/b04
5. 二、薪資,表２９住宿及餐飲業受僱員工每人每月總薪資－按中業別分https://www.dgbas.gov.tw/ct.asp?xItem=42911&ctNode=3103
6. Net Present Value (NPV), https://www.investopedia.com/terms/n/npv.asp
7. 台灣50今配息搶賺填息紅包 https://www.chinatimes.com/newspapers/20190122000333-260206?chdtv
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933021
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933021
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 梁書維zh_TW
dc.contributor.author (Authors) Liang, Wayneen_US
dc.creator (作者) 梁書維zh_TW
dc.creator (作者) Liang, Wayneen_US
dc.date (日期) 2019en_US
dc.date.accessioned 1-Jul-2019 10:56:46 (UTC+8)-
dc.date.available 1-Jul-2019 10:56:46 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2019 10:56:46 (UTC+8)-
dc.identifier (Other Identifiers) G0105933021en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124180-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933021zh_TW
dc.description.abstract (摘要) 無zh_TW
dc.description.abstract (摘要) The Company:
Kid’s Land (童樂會) will be a family restaurant where provide brunch, meals and different kinds of soft drinks for both kids and adults. The restaurant will be located near by the 823 Memorial Park, in Zhonghe Dist. New Taipei City.
In our restaurant, the kids can have a good time exploring our indoor playground and reading picture books, story books in the book area. Creative art classes will be held on a regular basis. The whole family can have a quality time staying in our restaurant.

Objective:
To provide a safe and joyful indoor playground for kids
To serve delicious food and drinks for family
To provide various kinds of books for family members at different ages
To provide kids with their first AI experience playing with Boby AI robot
To offer Creative Art Class for kids to find interest and joy from making something on their own and build basic art interest
Create an environment where every family member may spend a joyful time

Operation Model:
The theme of Kid’s Land will be “Family”. We are trying to build an environment fit all family members. Our meal and facilities are designed for every family member not just for the kids.
Kid’s Land will provide delicious and high-quality meals and beverages for kids and parents. We have playground where has slide, ball pool and other facilities allowing kids to exercise, stretch and learn how to keep balance.
We also have reading area for kids who like to read. There will be interesting and award-winning story books, picture books. It is worth mentioning we will have mini AI robot in the reading area. It can play audio stories for kids who are not able to read. We did not forget the parents and other family members. There will also have magazines for parents.
Creative Art Class will be another feature of Kid’s Land. There will be some options, such as Clay Class, Painting Class and Magic Class.

Kid’s Land will focus on 3 sources of revenue.
Meals: Kid’s Land will provide appetizer, pizza, hamburgers spaghetti and meals for baby
Beverages: Kid’s Land will offer coffee, juices and soft drinks
Creative Art Classes: We offer clay class, painting class and magic class for kids to choose.

Financial Goal:
Our financial goal is to achieve break even in the first year and expect to have stable growth rate in sales in the 2nd and 3rd year gradually. And all of the staff and co-founders may enjoy the profit generated from the business.		en_US
dc.description.tableofcontents 1. Executive Summary 1
1.1. The Company 1
1.2. Objective 1
1.3. Operation Model 1
1.4. Financial Goal 2
2. Company Overview 3
2.1. Background 3
2.2. Restaurant Name 3
2.3. Logo 4
2.4. Values 4
2.4.1. Joy 4
2.4.2. Learning 5
2.4.3. Family 5
2.4.4. Quality 5
2.5. Space Planning 5
2.6. Staff 6
2.6.1. Positions 6
2.6.2. Organizational Chart 8
2.6.3. Salary Structure 9
2.7. Enter and Growth Strategy 10
2.7.1. Short Term Strategy 10
2.7.2. Long Term Strategy 11
2.8. Location 11
2.8.1. The 823 Memorial Park 11
2.8.2. Traffic 12
3. Industry 13
3.1. Overview 13
3.1.1. Declining Fertility Rate 13
3.1.2. Increasing Household Expenditure in Restaurants and Hotels 14
3.2. Market 15
4. Business Model 17
4.1. Key Partners 17
4.1.1. Human Thesaurus Publishing Group 17
4.1.2. Local Suppliers for raw ingredients 17
4.1.3. Creative Art Teachers 17
4.2. Key Activities 18
4.2.1. Food and Beverage 18
4.2.2. Playground 18
4.2.3. Reading Area 19
4.2.4. Creative Art Class 19
4.3. Key Resources 19
4.4. Value Proposition 20
4.5. Customer Relationship 20
4.6. Channels 20
4.7. Customer Segment 21
4.8. Cost Structure 21
4.9. Revenue Streams 21
5. Market Analysis 22
5.1. Porter’s 5 Forces 22
5.1.1. Bargaining Power of Suppliers 22
5.1.2. Threat of New Entrants 22
5.1.3. Threat of Substitutes 22
5.1.4. Bargaining Power of Customers 23
5.1.5. Competitive Rivalry within Industry 23
5.2. SWOT Analysis 25
5.2.1. Strength 25
5.2.2. Weaknesses 25
5.2.3. Opportunities 25
5.2.4. Threats 26
6. Marketing Plan 27
6.1. Product 27
6.2. Price 27
6.3. Place 27
6.4. Promotion 28
6.4.1. Personal Selling 28
6.4.2. Social Media 28
7. Financial Analysis 29
7.1. Capital Financing and Investment 29
7.2. Cost Details 30
7.2.1. Fixed Costs 30
7.2.2. Personnel Expenses 30
7.3. Income Statement 31
The Income Statement is projected based on below assumptions. 31
7.4. Break Even Analysis 32
7.4.1. Break Even in Sales 32
7.4.2. Break Even in Units (in Persons) 32
7.5. Cash Flow Statement 33
7.6. Net Present Value Analysis 35
8. Reference 37
Appendix 38		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933021en_US
dc.subject (關鍵詞) 親子餐廳zh_TW
dc.subject (關鍵詞) 商業企劃zh_TW
dc.subject (關鍵詞) Family restauranten_US
dc.subject (關鍵詞) Business planen_US
dc.title (題名) Kid’s land 親子餐廳商業計劃zh_TW
dc.title (題名) Kid’s land family restaurant business planen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Fertility Rate By Country 2019, worldpopulationreview.com/countries/total-fertility-rate/
2. How Taiwan Boosted Fertility by James C.T. Hsueh 2018/2/1, https://ifstudies.org/blog/how-taiwan-boosted-fertility
3. 參、歷年家庭收支調查主要結果表,第十四表 - 家庭消費支出結構按消費型態分https://win.dgbas.gov.tw/fies/a11.asp?year=106
4. 餐飲業營業額及年增率,https://dmz21.moea.gov.tw/GA/#/b04
5. 二、薪資,表２９住宿及餐飲業受僱員工每人每月總薪資－按中業別分https://www.dgbas.gov.tw/ct.asp?xItem=42911&ctNode=3103
6. Net Present Value (NPV), https://www.investopedia.com/terms/n/npv.asp
7. 台灣50今配息搶賺填息紅包 https://www.chinatimes.com/newspapers/20190122000333-260206?chdtv		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900125en_US