| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 阮氏金妙 | zh_TW |
| dc.contributor.author (Authors) | Dieu Nguyen | en_US |
| dc.creator (作者) | 阮氏金妙 | zh_TW |
| dc.creator (作者) | Nguyen, Dieu | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 1-Jul-2019 10:56:47 (UTC+8) | - |
| dc.date.available | 1-Jul-2019 10:56:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2019 10:56:47 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933030 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124181 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933030 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Recently, the apparel retail market in Vietnam sees the robust proliferation of various second-hand clothing shops, and Miss Daisy Boutique is eager to take part in this growing niche.Miss Daisy Boutique is established and owned by me, a 10-year admirer and regular hunter for unique second-hand clothes. Miss Daisy Boutique would integrate second-hand clothes with my various hobbies and interests like books, flowers, fashion, movies...Located in my private house in Tay Ho District (Hanoi, Vietnam), Miss Daisy Boutique offers the charming, feminine outfits for young ladies all over Vietnam, aged from 25 to 35. Those are carefully hand-picked items, with interesting colors, charming patterns, flattering shapes, and especially good fabrics. The clothes are being put through a process of refresh-renew-refurbish, to look new, smell new and bring the wearer the feeling of `an elegant indulgence`. This also is the slogan and guiding motto for Miss Daisy Boutique.Miss Daisy Boutique is a place where a female customer not only can cultivate her own dressing style, but would also nurture her lifestyle, with good stories every day, with occasional meaningful and relaxing activities like book-club, flower arrangement or embroidery workshop, where young ladies can express her love for life and befriend with others, in a space of charm, peace and tranquility.By consistently cultivating customer services and the insights into customers` wants and needs, building up a significant and solid customer base, in the long run, Miss Daisy Boutique would also develop and promote her exclusive offerings: upcycle clothes and possibly own-designed outfits. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Thesis’s Objectives 23. General Company Description 34. Market Overview and Competitor Analysis 44.1. Market Overview 44.1.1. Second-hand clothing shops around the world 44.1.2. Second-hand clothing market in Vietnam 84.2. Competitor Analysis 114.2.1. Chăn Con Công Vintage (Hanoi) 114.2.2. Maniac Vintage (Hanoi) 124.2.3. Kit&Dream Vintage (Ho Chi Minh City) 134.2.4. Conclusions 145. Market, Customer and Product Analysis 165.1. Vietnam in Overview 165.2. Customer Behavior 185.2.1. Second-hand items consuming in Vietnam 185.2.2. Woman vs Clothing Purchasing 205.3. Target Customer 225.4. Product Analysis 245.4.1. Miss Daisy Boutique 245.4.2. Detailed Description 255.4.3. Features and Benefits 285.5. SWOT Analysis 296. Branding and Marketing 316.1. Positioning and Strategy 316.2. Promotion 326.2.1. Recruiting Customers 326.2.2. Advertising 336.2.3. Owned Workshops 356.2.4. Special Bundles 376.3. Brand Story, Slogan and Logo 396.3.1. Brand Story 396.3.2. Slogan 406.3.3. Logo 416.4. Post-sale Service and Membership Program 427. Operational Plan 437.1. Production 437.1.1. Screen and Pick 437.1.2. Refresh and Renew 447.1.3. Mix and Match 467.2. Location 477.3. Pricing and Sales 487.3.1. Pricing 487.3.2. Sales and Delivery 507.4. Customers Relationship Management 527.5. Plans for Different Phases 538. Financial Plan 558.1. Income Statement 558.2. Cost Analysis 568.2.1. Rental Expense 568.2.2. Cost of Goods Sold 578.2.3. Refresh and Renew 588.2.4. Marketing and CRM 588.2.5. Other Materials 598.2.6. Labors 598.2.7. General and Administrative 598.3. Revenue Projections 608.3.1. Financial Projections for 5 Years 608.3.2. Projections with Improvements 618.4. Investment and Capital 639. Conclusions 64References 65 | zh_TW |
| dc.format.extent | 3711524 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933030 | en_US |
| dc.subject (關鍵詞) | 精品 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃書 | zh_TW |
| dc.subject (關鍵詞) | Boutique | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.title (題名) | 開設Miss Daisy精品店之商業企劃書 | zh_TW |
| dc.title (題名) | Miss daisy boutique: a business plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Ambius (2016). 10 Reasons Why You Should Scent Your Store. Retrieved from: https://www.ambius.com/blog/10-reasons-why-you-should-scent-your-store/Bloomberg (2018). Inside New York’s most exclusive vintage shop. Retrieved from: https://www.youtube.com/watch?v=3oWPMLiHbFQGeneral Statistics Office of Vietnam (2019). Statistical Data. Retrieved from: www.gso.gov.vn/default_en.aspx?tabid=774Ha Phuong (2017). Vietnam climbs to seventh worldwide for number of Facebook users: report. Retrieved from: https://e.vnexpress.net/news/business/data-speaks/vietnam-climbs-to-seventh-worldwide-for-number-of-facebook-users-report-3614034.htmlHải Minh (2018). Xu hướng tiêu dùng xanh dần phổ biến (The eco-friendly consuming is going popular). Retrieved from: https://vietstock.vn/2018/11/xu-huong-tieu-dung-xanh-dan-pho-bien-4265-639991.htmHumayun Khan (2018). How To Create Retail Store Interiors That Get People To Purchase Your Products. Retrieved from: www.shopify.com/retail/120057795-how-to-create-retail-store-interiors-that-get-people-to-purchase-your-productsIBT Girl (2016). Lily Ashwell’s Venice Beach home & shop. Retrieved from: www.inspiredbythis.com/business/lily-ashwells-venice-beach-home-shop/Minh Do (2019). Vietnam`s digital trade may be worth $42 bn by 2030. Retrieved from: www.vneconomictimes.com/article/vietnam-today/vietnam-s-digital-trade-may-be-worth-42-bn-by-2030Patricia Campbell (2014). How to upcycle your clothes. Retrieved from: www.cosmopolitan.com/uk/fashion/news/a26528/how-to-upcycle-clothes-tips/Patricia Fletcher. 5 Easy Steps to Creating the Right Pricing Strategy. Retrieved from: www.inc.com/patricia-fletcher/5-easy-steps-to-create-the-right-pricing-strategy.htmlRheyanne Weaver (2012). The Link Between Clothing Choices and Emotional States. Retrieved from: www.goodtherapy.org/blog/link-between-clothing-choices-and-emotional-states-0330124The World Bank (2019). Data of Vietnam. Retrieved from: https://data.worldbank.org/country/vietnam?view=chart | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900122 | en_US |
