| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 格琳崑 | zh_TW |
| dc.contributor.author (Authors) | Nicolas GUERIN | en_US |
| dc.creator (作者) | 格琳崑 | zh_TW |
| dc.creator (作者) | GUERIN, Nicolas | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 1-Jul-2019 10:57:44 (UTC+8) | - |
| dc.date.available | 1-Jul-2019 10:57:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2019 10:57:44 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933062 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124187 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933062 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | "Nico x Francy", which can also be called "NXF" is a brand of watches made in France. This brand meets the needs of our customers, in particular through its simple and refined designs, which are both fashionable and timeless, but also through its respect for manufacturing standards and its positive impact on the French local economy.Our primary objective is to develop our business by targeting customers who are aware of these challenges and attracted by watches with an appealing and high-quality design. To do this, Nico x Francy will work directly with local producers who already have the necessary manufacturing expertise. By relying on a recognized know-how and a strong brand image, the company will be able to establish itself on the watch market in France. | en_US |
| dc.description.tableofcontents | 1. Executive summary 11.1. Introduction 11.2. Company and management 11.3. Market opportunity 21.4. Our target customer 21.5. Competitive advantage 22. General company`s description 32.1. Background and personal presentation 32.2. Mission 32.3. Vision 42.4. Objectives 42.5. Our logo and banner 53. Market analysis 73.1. Industry Overview 73.1.1. Men’s fashion market 73.1.2. French men`s accessories market 83.1.3. French watch market 83.1.4. Online French watch market 93.2. PESTEL analysis and key trends 103.2.1. Key trends 103.2.2. PESTEL analysis 113.3. Porter analysis 153.3.1. Threat of entry by potential competitors 153.3.2. Bargaining power of buyers 153.3.3. Threat of substitutes 163.3.4. Bargaining power of suppliers 163.3.5. Competitive rivalry 173.4. Competitor analysis 173.4.1. Price as a selection factor 173.4.2. Direct competitors 173.4.3. Blue ocean curve 193.5. Conclusion and opportunity 204. Our product 214.1. Product description 214.1.1. Features and characteristics 214.1.2. Our supplier 214.2. Pricing strategy 234.3. Distribution Strategy 254.4. Promotion strategy 264.5. Business Model Canevas 304.6. Value Proposition 304.7. Customer Segment 304.8. Key Activities 314.9. Key Resources 314.10. Channels 314.11. Customer Relations 314.12. Key Partners 324.13. Cost Structure 324.14. Revenue Stream 325. Operative Plan 335.1. Phase 1 : Pre-Launching Phase 335.2. Phase 2 : Launching Phase 345.3. Phase 3 : After-Launch Phase 346. Financial statements 366.1. Start-Up Expenses 366.2. First year sales & stocks 376.3. A five years forecast 397. Our future : An international expansion in Asia 438. Conclusion 45 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933062 | en_US |
| dc.subject (關鍵詞) | 手錶 | zh_TW |
| dc.subject (關鍵詞) | watch | en_US |
| dc.title (題名) | 在法國生產本國品牌手錶的商業企畫書 | zh_TW |
| dc.title (題名) | A locally produced watch brand in France | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 無 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900155 | en_US |
