| dc.contributor | 廣播與電視 | - |
| dc.creator (作者) | 吳品儀 | - |
| dc.creator (作者) | Wu, Pin-Yi | - |
| dc.creator (作者) | 李秀珠 | - |
| dc.creator (作者) | Li, Sarrina Shu-Chu | - |
| dc.date (日期) | 2011-12 | - |
| dc.date.accessioned | 15-Jul-2019 11:01:50 (UTC+8) | - |
| dc.date.available | 15-Jul-2019 11:01:50 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Jul-2019 11:01:50 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124305 | - |
| dc.description.abstract (摘要) | 「模仿同形」理論說明組織面對不確定性時，藉由模仿其他組織的策略，以降低競爭壓力。本研究根據模仿同形理論，針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現，這些節目間存有互相模仿的情形，節目會參照產業間普遍流行的策略，並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異，模仿程度和提出創新策略的程度也有所差別。 | - |
| dc.description.abstract (摘要) | According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other`s strategy. It holds that facing with the highly uncertainty, organizations would imitate other company`s behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan`s Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan`s Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis. | - |
| dc.format.extent | 1725177 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 廣播與電視, 33, 63-88 | - |
| dc.subject (關鍵詞) | 從眾式模仿;從型式模仿;從效式模仿;模仿同形理論;綜藝談話性節目 | - |
| dc.subject (關鍵詞) | Mimetic Isomorphism ; Frequency-based imitation ; Trait-based imitation ; Outcome-based imitation ; Variety Show | - |
| dc.title (題名) | 檢視台灣電視產業模仿同形現象－以綜藝談話性節目為例 | - |
| dc.title (題名) | Examining the Phenomenon of Mimetic Isomorphism in Taiwan`s TV Industry: A Study on Taiwan`s Variety Show | - |
| dc.type (資料類型) | article | - |
