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Title檢視台灣電視產業模仿同形現象-以綜藝談話性節目為例
Examining the Phenomenon of Mimetic Isomorphism in Taiwan`s TV Industry: A Study on Taiwan`s Variety Show
Creator吳品儀
Wu, Pin-Yi
李秀珠
Li, Sarrina Shu-Chu
Contributor廣播與電視
Key Words從眾式模仿;從型式模仿;從效式模仿;模仿同形理論;綜藝談話性節目
Mimetic Isomorphism ; Frequency-based imitation ; Trait-based imitation ; Outcome-based imitation ; Variety Show
Date2011-12
Date Issued15-Jul-2019 11:01:50 (UTC+8)
Summary「模仿同形」理論說明組織面對不確定性時,藉由模仿其他組織的策略,以降低競爭壓力。本研究根據模仿同形理論,針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現,這些節目間存有互相模仿的情形,節目會參照產業間普遍流行的策略,並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異,模仿程度和提出創新策略的程度也有所差別。
According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other`s strategy. It holds that facing with the highly uncertainty, organizations would imitate other company`s behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan`s Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan`s Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis.
Relation廣播與電視, 33, 63-88
Typearticle
dc.contributor 廣播與電視-
dc.creator (作者) 吳品儀-
dc.creator (作者) Wu, Pin-Yi-
dc.creator (作者) 李秀珠-
dc.creator (作者) Li, Sarrina Shu-Chu-
dc.date (日期) 2011-12-
dc.date.accessioned 15-Jul-2019 11:01:50 (UTC+8)-
dc.date.available 15-Jul-2019 11:01:50 (UTC+8)-
dc.date.issued (上傳時間) 15-Jul-2019 11:01:50 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124305-
dc.description.abstract (摘要) 「模仿同形」理論說明組織面對不確定性時,藉由模仿其他組織的策略,以降低競爭壓力。本研究根據模仿同形理論,針對綜藝節目「王牌大間諜」、「今晚誰當家」、「康熙來了」、「麻辣天后宮」、「國光幫幫忙」、「得獎的事」進行內容分析。研究發現,這些節目間存有互相模仿的情形,節目會參照產業間普遍流行的策略,並跟隨收視率表現進行模仿。本研究也發現不同時段節目間競爭強度有差異,模仿程度和提出創新策略的程度也有所差別。-
dc.description.abstract (摘要) According to Mimetic Isomorphism Theory, organizations in the same industry would mutually observe each other`s strategy. It holds that facing with the highly uncertainty, organizations would imitate other company`s behaviors. Taking this theory as the theoretical framework, this study examined the phenomenon of mimetic isomorphism in Taiwan`s Variety show, and used content analysis as the research methods. The results show that the frequency-based imitation, and outcome-based imitation were the most evident phenomenon in Taiwan`s Variety show. And this study also found that the imitation behaviors were restricted by resources the organizations hold. More findings and discussion were presented in the thesis.-
dc.format.extent 1725177 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) 廣播與電視, 33, 63-88-
dc.subject (關鍵詞) 從眾式模仿;從型式模仿;從效式模仿;模仿同形理論;綜藝談話性節目-
dc.subject (關鍵詞) Mimetic Isomorphism ; Frequency-based imitation ; Trait-based imitation ; Outcome-based imitation ; Variety Show-
dc.title (題名) 檢視台灣電視產業模仿同形現象-以綜藝談話性節目為例-
dc.title (題名) Examining the Phenomenon of Mimetic Isomorphism in Taiwan`s TV Industry: A Study on Taiwan`s Variety Show-
dc.type (資料類型) article-