Influencer marketing in China: examining the effects of parasocial identification, engagement, and infere...

題名	Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
作者	陳冠儒 Chen, Kuan-Ju Lin, Jhih-Syuan Shan, Yan
貢獻者	企管系
日期	2018-06
上傳時間	2019-08-03
關聯	the International Conference on Research in Advertising, European Academy of Advertising
資料類型	會議論文

dc.contributor	企管系
dc.creator (作者)	陳冠儒
dc.creator (作者)	Chen, Kuan-Ju
dc.creator (作者)	Lin, Jhih-Syuan
dc.creator (作者)	Shan, Yan
dc.date (日期)	2018-06
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued (上傳時間)	2019-08-03	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/124592	-
dc.format.extent	409114 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation (關聯)	the International Conference on Research in Advertising, European Academy of Advertising
dc.title (題名)	Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem
dc.type (資料類型)	會議論文