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題名 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 作者 陳冠儒
Chen, Kuan-Ju
Chao, Chia-Tung貢獻者 企管系 日期 2018 上傳時間 2019-08-03 關聯 the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association 資料類型 會議論文 dc.contributor 企管系 dc.creator (作者) 陳冠儒 dc.creator (作者) Chen, Kuan-Ju dc.creator (作者) Chao, Chia-Tung dc.date (日期) 2018 dc.date.accessioned 2019-08-03 - dc.date.available 2019-08-03 - dc.date.issued (上傳時間) 2019-08-03 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124593 - dc.format.extent 936983 bytes - dc.format.mimetype application/pdf - dc.relation (關聯) the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association dc.title (題名) Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value dc.type (資料類型) 會議論文