Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of adve... | 學術產出

題名	Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value
作者	陳冠儒 Chen, Kuan-Ju Chao, Chia-Tung
貢獻者	企管系
日期	2018
上傳時間	2019-08-03
關聯	the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association
資料類型	會議論文

dc.contributor	企管系
dc.creator (作者)	陳冠儒
dc.creator (作者)	Chen, Kuan-Ju
dc.creator (作者)	Chao, Chia-Tung
dc.date (日期)	2018
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued (上傳時間)	2019-08-03	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/124593	-
dc.format.extent	936983 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation (關聯)	the annual conference of the Taiwan Marketing Research Association, Taiwan Marketing Research Association
dc.title (題名)	Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value
dc.type (資料類型)	會議論文