When social media influencers endorse brands: The effects of self-influencer congruence, parasocial ident... | 學術產出

題名	When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
作者	陳冠儒 Chen, Kuan-Ju Shan, Yan Lin, Jhih-Syuan
貢獻者	企管系
日期	2018
上傳時間	2019-08-03
關聯	the American Academy of Advertising Conference, American Academy of Advertising
資料類型	會議論文

dc.contributor	企管系
dc.creator (作者)	陳冠儒
dc.creator (作者)	Chen, Kuan-Ju
dc.creator (作者)	Shan, Yan
dc.creator (作者)	Lin, Jhih-Syuan
dc.date (日期)	2018
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued (上傳時間)	2019-08-03	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/124595	-
dc.format.extent	88 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	the American Academy of Advertising Conference, American Academy of Advertising
dc.title (題名)	When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives
dc.type (資料類型)	會議論文