| dc.contributor | 企管系 | |
| dc.creator (作者) | 陳冠儒 | |
| dc.creator (作者) | Chen, Kuan-Ju | |
| dc.date (日期) | 2017 | |
| dc.date.accessioned | 2019-08-03 | - |
| dc.date.available | 2019-08-03 | - |
| dc.date.issued (上傳時間) | 2019-08-03 | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124596 | - |
| dc.format.extent | 121 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | the International Conference on Research in Advertising, European Academy of Advertising | |
| dc.title (題名) | Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism | |
| dc.type (資料類型) | conference | |
