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題名 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 作者 陳冠儒
Chen, Kuan-Ju貢獻者 企管系 日期 2017 上傳時間 2019-08-03 關聯 the International Conference on Research in Advertising, European Academy of Advertising 資料類型 會議論文 dc.contributor 企管系 dc.creator (作者) 陳冠儒 dc.creator (作者) Chen, Kuan-Ju dc.date (日期) 2017 dc.date.accessioned 2019-08-03 - dc.date.available 2019-08-03 - dc.date.issued (上傳時間) 2019-08-03 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124596 - dc.format.extent 121 bytes - dc.format.mimetype text/html - dc.relation (關聯) the International Conference on Research in Advertising, European Academy of Advertising dc.title (題名) Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism dc.type (資料類型) 會議論文