Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism ef...

題名	Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
作者	陳冠儒 Chen, Kuan-Ju Kim, Jooyoung
貢獻者	企管系
日期	2016
上傳時間	2019-08-03
關聯	the annual conference of the European Marketing Academy, European Marketing Academy
資料類型	會議論文

dc.contributor	企管系
dc.creator (作者)	陳冠儒
dc.creator (作者)	Chen, Kuan-Ju
dc.creator (作者)	Kim, Jooyoung
dc.date (日期)	2016
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued (上傳時間)	2019-08-03	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/124597	-
dc.format.extent	90 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	the annual conference of the European Marketing Academy, European Marketing Academy
dc.title (題名)	Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes
dc.type (資料類型)	會議論文