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題名 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 作者 陳冠儒
Chen, Kuan-Ju
Phua, Joe
Pan, Po-Lin貢獻者 企管系 日期 2015 上傳時間 2019-08-03 關聯 the American Academy of Advertising Conference, American Academy of Advertising 資料類型 會議論文 dc.contributor 企管系 dc.creator (作者) 陳冠儒 dc.creator (作者) Chen, Kuan-Ju dc.creator (作者) Phua, Joe dc.creator (作者) Pan, Po-Lin dc.date (日期) 2015 dc.date.accessioned 2019-08-03 - dc.date.available 2019-08-03 - dc.date.issued (上傳時間) 2019-08-03 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124602 - dc.format.extent 88 bytes - dc.format.mimetype text/html - dc.relation (關聯) the American Academy of Advertising Conference, American Academy of Advertising dc.title (題名) Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands dc.type (資料類型) 會議論文