Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relat...

題名	Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
作者	陳冠儒 Chen, Kuan-Ju Lin, Jhih-Syuan Choi, Jung Hwa Hahm, Jung Min
貢獻者	企管系
日期	2013
上傳時間	2019-08-03
關聯	the American Academy of Advertising Global Conference, American Academy of Advertising
資料類型	會議論文

dc.contributor	企管系
dc.creator (作者)	陳冠儒
dc.creator (作者)	Chen, Kuan-Ju
dc.creator (作者)	Lin, Jhih-Syuan
dc.creator (作者)	Choi, Jung Hwa
dc.creator (作者)	Hahm, Jung Min
dc.date (日期)	2013
dc.date.accessioned	2019-08-03	-
dc.date.available	2019-08-03	-
dc.date.issued (上傳時間)	2019-08-03	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/124608	-
dc.format.extent	88 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	the American Academy of Advertising Global Conference, American Academy of Advertising
dc.title (題名)	Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships
dc.type (資料類型)	會議論文