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題名 企業慈善的社會價值與品牌價值
The Social Value and Brand Value of Corporate Philanthropy作者 蘇芸仟
Su, Yun-Chien貢獻者 蘇威傑
Su, Wei-Chieh
蘇芸仟
Su, Yun-Chien關鍵詞 企業慈善
社會價值
品牌價值
社區營造
品牌關係連結
Corporate philanthropy
Social value
Brand value
Community development
Brand relationship日期 2019 上傳時間 7-Aug-2019 15:49:45 (UTC+8) 參考文獻 邱志聖（2017）。品牌策略與管理。台灣：智勝。華碩電腦企業（2017）。華碩電腦企業社會責任報告書（5-1頁-5-14頁）。華碩電腦股份有限公司。顏和正（2018年10月11日）。【2018一百強】瑞助營造推公益修繕 免費愛心賺到商機。CSR@天下。2019年5月15日，取自https://csr.cw.com.tw/article/40656蘇威傑（2014）。多多益善錯了嗎？了解企業慈善如何幫助企業創造價值。政大商業評論Winter 2014。2019年3月31日，取自http://nccubr.nccu.edu.tw/article.php?aid=68&mid=27Ballesteros, L., Useem, M., & Wry, T. (2017). Masters of disasters? An empirical analysis of how societies benefit from corporate disaster aid. Academy of Management Journal, 60(5), 1682-1708.Banerjee, S. B. (2008) Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34:51–79.Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122-136.Brammer, S., & Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics,61(1), 29–44.Brown, T. J., & Dacin, P. A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68–84.Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10), 1105-1121.Frynas, J. G. (2005). The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs, 81(3), 581-598.Galaskiewicz, J. (1985). Social organization of an urban grants economy: A study of business philanthropy and nonprofit organizations. Orlando, FL: Academic Press.Gautier, A., & Pache, A. C. (2015). Research on corporate philanthropy: A review and assessment. Journal of Business Ethics, 126(3), 343-369.Lev, B., Petrovits, C., & Radhakrishnan, S. (2010). Is doing good good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal, 31(2), 182–200.McWilliams, A. , Siegel, D. S. and Wright, P. M. (2006), Corporate Social Responsibility: Strategic Implications. Journal of Management Studies, 43(1), 1-18.Mirvis, P., & Googins, B. (2006). Stages of corporate citizenship. California Management Review, 48(2), 104-126.Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–69.Seifert, B., Morris, S. A., & Bartkus, B. R. (2003). Comparing big givers and small givers: Financial correlates of corporate philanthropy. Journal of Business Ethics, 45(3), 195-211.Su, W., & Tsang, E. W. (2015). Product diversification and financial performance: The moderating role of secondary stakeholders. Academy of Management Journal, 58(4), 1128-1148.Sundaram, A. K., & Inkpen, A. C. (2004). The corporate objective revisited. Organization Science, 15(3), 350-363.Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. 描述 碩士
國立政治大學
國際經營與貿易學系
106351022資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106351022 資料類型 thesis dc.contributor.advisor 蘇威傑 zh_TW dc.contributor.advisor Su, Wei-Chieh en_US dc.contributor.author (Authors) 蘇芸仟 zh_TW dc.contributor.author (Authors) Su, Yun-Chien en_US dc.creator (作者) 蘇芸仟 zh_TW dc.creator (作者) Su, Yun-Chien en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-Aug-2019 15:49:45 (UTC+8) - dc.date.available 7-Aug-2019 15:49:45 (UTC+8) - dc.date.issued (上傳時間) 7-Aug-2019 15:49:45 (UTC+8) - dc.identifier (Other Identifiers) G0106351022 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124635 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營與貿易學系 zh_TW dc.description (描述) 106351022 zh_TW dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究主題 4第二章 文獻探討 5第一節 企業公民與企業慈善 5第二節 企業慈善的效益評估 7第三章 甲公司慈善活動的社會價值探討 10第一節 研究方法 10第二節 研究發現 13第四章 甲公司慈善活動的品牌價值探討 23第一節 研究方法 23第二節 研究對象與樣本資料收集 27第三節 資料分析與研究發現 31第五章 結論 35第一節 研究結論 35第二節 研究限制 39參考文獻 41 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106351022 en_US dc.subject (關鍵詞) 企業慈善 zh_TW dc.subject (關鍵詞) 社會價值 zh_TW dc.subject (關鍵詞) 品牌價值 zh_TW dc.subject (關鍵詞) 社區營造 zh_TW dc.subject (關鍵詞) 品牌關係連結 zh_TW dc.subject (關鍵詞) Corporate philanthropy en_US dc.subject (關鍵詞) Social value en_US dc.subject (關鍵詞) Brand value en_US dc.subject (關鍵詞) Community development en_US dc.subject (關鍵詞) Brand relationship en_US dc.title (題名) 企業慈善的社會價值與品牌價值 zh_TW dc.title (題名) The Social Value and Brand Value of Corporate Philanthropy en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 邱志聖（2017）。品牌策略與管理。台灣：智勝。華碩電腦企業（2017）。華碩電腦企業社會責任報告書（5-1頁-5-14頁）。華碩電腦股份有限公司。顏和正（2018年10月11日）。【2018一百強】瑞助營造推公益修繕 免費愛心賺到商機。CSR@天下。2019年5月15日，取自https://csr.cw.com.tw/article/40656蘇威傑（2014）。多多益善錯了嗎？了解企業慈善如何幫助企業創造價值。政大商業評論Winter 2014。2019年3月31日，取自http://nccubr.nccu.edu.tw/article.php?aid=68&mid=27Ballesteros, L., Useem, M., & Wry, T. (2017). Masters of disasters? An empirical analysis of how societies benefit from corporate disaster aid. Academy of Management Journal, 60(5), 1682-1708.Banerjee, S. B. (2008) Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34:51–79.Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122-136.Brammer, S., & Millington, A. (2005). Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics,61(1), 29–44.Brown, T. J., & Dacin, P. A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68–84.Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, 34(4), 39-48.Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10), 1105-1121.Frynas, J. G. (2005). The false developmental promise of corporate social responsibility: Evidence from multinational oil companies. International Affairs, 81(3), 581-598.Galaskiewicz, J. (1985). Social organization of an urban grants economy: A study of business philanthropy and nonprofit organizations. Orlando, FL: Academic Press.Gautier, A., & Pache, A. C. (2015). Research on corporate philanthropy: A review and assessment. Journal of Business Ethics, 126(3), 343-369.Lev, B., Petrovits, C., & Radhakrishnan, S. (2010). Is doing good good for you? How corporate charitable contributions enhance revenue growth. Strategic Management Journal, 31(2), 182–200.McWilliams, A. , Siegel, D. S. and Wright, P. M. (2006), Corporate Social Responsibility: Strategic Implications. Journal of Management Studies, 43(1), 1-18.Mirvis, P., & Googins, B. (2006). Stages of corporate citizenship. California Management Review, 48(2), 104-126.Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–69.Seifert, B., Morris, S. A., & Bartkus, B. R. (2003). Comparing big givers and small givers: Financial correlates of corporate philanthropy. Journal of Business Ethics, 45(3), 195-211.Su, W., & Tsang, E. W. (2015). Product diversification and financial performance: The moderating role of secondary stakeholders. Academy of Management Journal, 58(4), 1128-1148.Sundaram, A. K., & Inkpen, A. C. (2004). The corporate objective revisited. Organization Science, 15(3), 350-363.Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900121 en_US
