| dc.contributor.advisor | 詹文男 | zh_TW |
| dc.contributor.advisor | Tsan, Wen-Nan | en_US |
| dc.contributor.author (Authors) | 胡錦 | zh_TW |
| dc.contributor.author (Authors) | Hu, Chin | en_US |
| dc.creator (作者) | 胡錦 | zh_TW |
| dc.creator (作者) | Hu, Chin | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:20:24 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:20:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:20:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107932093 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=143246 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 107932093 | zh_TW |
| dc.description.abstract (摘要) | 自1963年香港邵氏電影公司將「梁山伯與祝英台」拍成電影，在台上映後，興起了台灣黃梅調的風潮，電影中的詞曲、樂曲都成為了人們琅琅上口的瑰寶。經過了數十年，筆者與凌波合作，將電影梁山伯與祝英台改成梁祝四十黃梅調舞台劇。本研究將透過筆者對於舞臺劇的熟悉與親身經歷，將電影梁山伯與祝英台、梁祝黃梅調舞台劇四十與六十做商業模式的分析，並納入組織能力及資源之探討，將舞台劇與企業管理做相關連結。\n本研究透過訪談的方式進行研究資料的蒐集，訪談對象為過往曾參與過梁祝黃梅調舞台劇之相關專業人士，以及對舞台劇有深入了解與探討之專業人士，以個案研究法進行質性研究（Qualitative Research），以作深入詳實的描述、分析與詮釋。\n研究結果發現電影梁山伯與祝英台、梁祝黃梅調舞台劇四十與六十，除了顧客群的差異之外，其餘的客戶關係、關鍵活動、關鍵合作夥伴、通路、價值定位、關鍵資源等，隨著時代的進步以及梁祝黃梅調舞台劇多年的努力，都有不同的定位與發展。\n另由於受到數位科技以及科技技術創新的影響，舞台劇在未來也會和科技做許多連結，讓觀眾對於梁祝黃梅調舞台劇有創新的感受以及以不同、多元的視角一睹梁祝黃梅調舞台劇的蔚然風采。 | zh_TW |
| dc.description.abstract (摘要) | Since the film, Butterfly Lovers, was released by the Film Studio of Shaw Brothers in 1963, the wave of Huang-mei Tone had start to flourish in Taiwan, while the songs and music in the film have already become the jewels that people can easily sing along. After several decades, the author has worked with Ling Po to reproduce the classic of stage play, Huang-mei Tone of Butterfly Lovers, before the audience. This study has conducted through the familiarity and personal experiences of the author with stage play as he makes use of this paper to analyze the business model of the film of Butterfly Lovers with the stage-play of Huang-mei Tone of Butterfly Lovers 40 and 60. Besides, the study has also incorporated the organizational ability as well as resources for exploration so that the stage play and corporate management can be rendered of relevant link.\nIn this study, the research data is collected through interviews. These interviewees are related professionals who had participated in the stage play of Huang-mei Tone of Butterfly Lovers and also those experts who have in-depth understanding and investigation of stage play. The methodology of this case study employed as conducted is qualitative research (Qualitative Research) for in-depth and detailed description, analysis, and interpretation.\nThe results of the study have shown that the film, Butterfly Lovers, and the stage-play, Huang-mei Tone of Butterfly Lovers 40 and 60, are, aside from customer groups, found with diverse positioning and development with regard to rest of the customer relationships, key activities, crucial partners of cooperation, channels, value positioning, and crucial resources, and others along with the progress of times and efforts made by the stage play, Huang-mei Tone of Butterfly Lovers.\nIn addition, the stage play will also be conducted with connections with science and technology in the future as of the influence of digital technology and technological innovation. As such, the audience will have an innovative feeling for the stage play of Huang-mei Ton of Butterfly Lovers so that they enjoy the stage play with such luxuriant and magnificent style from a wholly different and diverse perspective. | en_US |
| dc.description.tableofcontents | 中文摘要 1\nAbstract II\n目 次 IV\n表次 VI\n圖次 VII\n第一章 緒論 1\n第一節 研究背景與動機 1\n第二節 研究目的與問題 2\n第三節 名詞釋義 3\n第四節 研究範圍 3\n第五節 研究步驟與流程 3\n第二章 文獻探討 5\n第一節 表演藝術產業 5\n第二節 傳統戲曲 6\n第三節 京劇的型態與內容 7\n第四節 邵氏電影公司 8\n第五節 梁祝電影 9\n第六節 梁祝黃梅調舞台劇 10\n第七節 商業模式 11\n第八節 資源基礎理論 13\n第三章 研究方法 16\n第一節 研究架構 16\n第二節 研究構念 16\n第三節 研究設計、研究工具、研究對象、實施程序與步驟 17\n第四節 研究對象與資料收集方式 23\n第四章 研究結果 27\n第一節 個案分析 27\n第二節 研究發現與討論 33\n第五章 結論與建議 55\n第一節 結論 55\n第二節 建議 58\n第三節 研究限制 61\n參考文獻 63\n附錄一 梁祝黃梅調舞台劇四十與五十相關照片 65\n附錄二 訪談逐字稿 72 | zh_TW |
| dc.format.extent | 3986992 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107932093 | en_US |
| dc.subject (關鍵詞) | 梁祝黃梅調舞台劇 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | Stage-play of Butterfly Lovers | en_US |
| dc.subject (關鍵詞) | Business model | en_US |
| dc.title (題名) | 梁祝黃梅調舞台劇商業模式之研究 | zh_TW |
| dc.title (題名) | Research on the Business Model of the Musical Stage Plays -Taking Huang-mei Tune "Butterfly Lovers" as an example | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU201900277 | en_US |
