| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 簡均儒 | zh_TW |
| dc.contributor.author (Authors) | Chien, Chun-Ju | en_US |
| dc.creator (作者) | 簡均儒 | zh_TW |
| dc.creator (作者) | Chien, Chun-Ju | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:20:37 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:20:37 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:20:37 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933006 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124785 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933006 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | This study targets to provide guidance and insights of how to promote Robotic Process Automation (RPA), a relatively new technology in Taiwan. It would take a leading technology company, who does not develop its own RPA tools but seeks to provide the Business Process Management (BPM) service to align with the RPA technology for their target customer, as example. According to the external and internal environment factors in Taiwan, the aim of this thesis is to develop the go-to-market strategy, including pricing, marketing and business development plan regarding this new RPA technology. Also, the key factors should be aware of to achieve success will be addressed. The main literature supports this study is previous research of RPA. The final results are present as comprehensive strategies to approach, make contact and deliver RPA service to target clients in Taiwan financial industry as the industry is expected the strongest RPA growth in the near future. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Background 11.2. Motivation 21.3. Mission 31.4. Objectives 42. Overview of Robotic Process Automation 52.1. What is RPA? 52.2. Differential with Traditional Process Automation 62.3. Benefit of RPA 92.4. Technology Vendor 112.5. Roadmap of RPA 183. Market Analysis 203.1. Target Market 203.2. Market Size 203.3. Market Growth 223.4. Market Profitability 253.5. Market Need 273.6. SWOT Analysis of RPA 314. Competitor Analysis 364.1. Competitor Identification 364.2. Competitor Comparison 414.3. Competitor Position 445. Business Development Plan 455.1. Target Clients 455.2. Service Provided-Phase I 465.3. Service Provided-Phase II 495.4. Coopetition Strategy 545.5. Pricing Strategy 635.6. Promotion Plan 675.7. Profit Forecast 696. Future Outlook 716.1. Key Success Factors 716.2. Key Risk Factors 726.3. Future Outlook 737. Reference 74 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933006 | en_US |
| dc.subject (關鍵詞) | 機器人流程自動化 | zh_TW |
| dc.subject (關鍵詞) | RPA | zh_TW |
| dc.subject (關鍵詞) | 金融業 | zh_TW |
| dc.subject (關鍵詞) | 業務拓展 | zh_TW |
| dc.subject (關鍵詞) | 行銷策略 | zh_TW |
| dc.subject (關鍵詞) | Robotic Process Automation | en_US |
| dc.subject (關鍵詞) | RPA | en_US |
| dc.subject (關鍵詞) | Financial industry | en_US |
| dc.subject (關鍵詞) | Business development | en_US |
| dc.subject (關鍵詞) | Marketing strategy | en_US |
| dc.title (題名) | 機器人流程自動化(RPA)於台灣金融業之業務拓展策略 | zh_TW |
| dc.title (題名) | Robotic process automation (RPA) business development and marketing strategy in Taiwan financial industry | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. Grand View Research. (2019). Robotic Process Automation (RPA) Market Size, Share & Trends Analysis Report By Type (Software, Service), By Application (BFSI, Retail), By Organization, By Service, By Region, And Segment Forecasts, 2019 – 2025.2. Institute for Robotic Process Automation. (2019). Definition and Benefits - Lower COST. Institute for Robotic Process Automation. https://irpaai.com/definition-and-benefits/3. Mohapatra, S. (2013). Business Process Reengineering - Automation Decision Points in Process Reengineering. New York, United States: Springer Science Business4. Hindle, J., Lacity, M., Willcocks, L., & Khan, S. (2018). ROBOTIC PROCESS AUTOMATION: Benchmarking the Client Experience. Knowledge Capital Partners.5. Craig Le Clair. (2018, June 26). The Forrester Wave™: Robotic Process Automation, Q2 2018. Forrester. https://samfundsdesign.dk/siteassets/media/downloads/pdf/the_forrester_wave_rpa_2018_uipath_rpa_leader.pdf6. Everest Group.(2015,September). Seizing the Robotic Process Automation (RPA) Market Opportunity. Everest Group. https://www.gita.org.in/Attachments/Reports/8%20NASSCOM-ERI-RPA%20Market%20Opportunity%20-%20NASSCOM.pdf7. Initio Consulting. (2017, February 28). The Automation of Automation. Initio Consulting https://www.initio.eu/blog/2017/2/28/robotic-process-automation-the-automation-of-automation8. Market Research Future. (2019, May ) Robotic Process Automation (RPA) Market Research Report- Forecast 2023. Market Research Future. https://www.marketresearchfuture.com/reports/robotic-process-automation-market-22099. PwC HK. (2018). Adoption of RPA in Asia-Myth or Reality? PwC HK. https://www.pwccn.com/en/consulting/publications/adoption-of-rpa-in-asia.pdf10. Orbis Research.(2018). Global Robotic Process Automation (RPA) in Financial Services Market Size 2018: By Solutions, Business Processes, Trends, Analysis, Regions and Opportunities till 2023. Orbis Research. https://marketersmedia.com/global-robotic-process-automation-rpa-in-financial-services-market-size-2018-by-solutions-business-processes-trends-analysis-regions-and-opportunities-till-2023/44828711. Accenture and HfS Research. (2016).The State of Cybersecurity and Digital Trust 2016. Accenture.https://www.accenture.com/t20160704T014005__w__/us-en/_acnmedia/PDF-23/Accenture-State-Cybersecurity-and-Digital-Trust-2016-Report-June.pdf12. Thomson Reuters. (2016, May 9). Know Your Customer Surveys. Thomson Reuters. https://www.thomsonreuters.com/en/press-releases/2016/may/thomson-reuters-2016-know-your-customer-surveys.html13. Rahul Papney (2019, April 26). Cognitive Robotic Process Automation – Current Applications and Future Possibilities. Emerj. Raghav Bharadwajhttps://emerj.com/partner-content/cognitive-robotic-process-automation-current-applications-and-future-possibilities/14. Alex Edlich and Vik Sohoni (2017, May 24). Burned by the bots: Why robotic automation is stumbling. McKinsey Digital.https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-blog/burned-by-the-bots-why-robotic-automation-is-stumbling15. HFS Research (2018, Nov 1). HFS TOP 10 RPA SERVICE PROVIDERS 2018. HFS Researchhttps://www.hfsresearch.com/top-10-reports/hfs-top-10-rpa-service-providers-201816. IDC Research (2018, Oct). IDC FutureScape: Worldwide Analytics and Artificial Intelligence 2019 Predictions. IDC Research.https://www.idc.com/getdoc.jsp?containerId=US4438941817. Lacity, Mary C. and Willcocks, Leslie P.(2016) A new approach to automating services.18. Nalebuff, B. J., & Brandenburger, A. N. (1996). Co-Opetition.19. Kate O`Flaherty. (2019, February 22). Managing security risks in RPA. Information Age. https://www.information-age.com/security-risks-rpa-123479490/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900586 | en_US |
