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題名 商業企畫書：以獨特方式銷售本地產製之高級冰淇淋
Local premium ice cream with a unique distribution method
作者 石路克
Stein, Lucas Shanti
貢獻者 吳文傑
Wu, Jack
石路克
Lucas Shanti Stein
關鍵詞 冰淇淋
快餐車
當地生產
商業模式
Ice cream
Food truck
Locally produced
Business model
日期 2019
上傳時間 7-八月-2019 16:20:42 (UTC+8)
摘要 無
The following thesis is a business plan in its entirety. I believe that this business plan demonstrates a unique combination of old business models with new technology. The company is stripped down, devoid of unnecessary overhead, resulting in higher profit margins. This was partially borne out of necessity. High commercial real estate rental rates in Taipei City create a prohibitively high barrier to entry. I believe these rates don’t allow businesses to “get on their feet” in their first few years and lead ultimately to failure of many businesses. This business plan reduces the risk of such a failure by reducing the need for excessive startup funding which would be wasted on renting a store front.
The company was started with one tricycle in the summer of 2018 during which we tried to prove the feasibility of the business model. Having found that it was a success, we decided to scale up. This business plan represents the first 5 years after deciding to put the full scale business into action in 2019.
參考文獻 Chen, Yan-Kwang & Tsai, Pei-Shan & Chiu, Fei-Rung. (2015). A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations. SpringerPlus. 4. 10.1186/s40064-015-1564-8.

Wu, Ping & Anderson-Sprecher, Andrew. (2018) USDA Foreign Agriculture Service GAIN Report. Dairy and Products Annual – Taiwan. TW18031
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933040
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933040
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 石路克zh_TW
dc.contributor.author (作者) Lucas Shanti Steinen_US
dc.creator (作者) 石路克zh_TW
dc.creator (作者) Stein, Lucas Shantien_US
dc.date (日期) 2019en_US
dc.date.accessioned 7-八月-2019 16:20:42 (UTC+8)-
dc.date.available 7-八月-2019 16:20:42 (UTC+8)-
dc.date.issued (上傳時間) 7-八月-2019 16:20:42 (UTC+8)-
dc.identifier (其他 識別碼) G0104933040en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124788-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 104933040zh_TW
dc.description.abstract (摘要) 無zh_TW
dc.description.abstract (摘要) The following thesis is a business plan in its entirety. I believe that this business plan demonstrates a unique combination of old business models with new technology. The company is stripped down, devoid of unnecessary overhead, resulting in higher profit margins. This was partially borne out of necessity. High commercial real estate rental rates in Taipei City create a prohibitively high barrier to entry. I believe these rates don’t allow businesses to “get on their feet” in their first few years and lead ultimately to failure of many businesses. This business plan reduces the risk of such a failure by reducing the need for excessive startup funding which would be wasted on renting a store front.
The company was started with one tricycle in the summer of 2018 during which we tried to prove the feasibility of the business model. Having found that it was a success, we decided to scale up. This business plan represents the first 5 years after deciding to put the full scale business into action in 2019.		en_US
dc.description.tableofcontents 1. Executive Summary 1
1.1. Objectives 3
1.2. Mission 3
1.3. Keys to Success 4
2. Company Summary 5
2.1. Company Ownership 6
2.2. Startup Summary 7
3. Products and Services 10
4. Market Analysis Summary 12
4.1. Market Segmentation 13
4.2. Target Market Segment Strategy 15
4.3. Service Business Analysis 16
4.3.1. Competition and Buying Patterns 17
5. Web Plan Summary 18
5.1. Website Marketing Strategy 19
5.2. Development Requirements 20
6. Strategy and Implementation Summary 21
6.1. SWOT Analysis 21
6.1.1. Strengths 21
6.1.2. Weaknesses 22
6.1.3. Opportunities 23
6.1.4. Threats 24
6.2. Competitive Edge 24
6.3. Marketing Strategy 25
6.4. Sales Strategy 26
6.4.1. Sales Forecast 27
7. Management Summary 31
7.1. Personnel Plan 31
8. Financial Plan 33
8.1. Startup Funding 33
8.2. Important Assumptions 35
8.3. Break-even Analysis 35
8.4. Projected Profit and Loss 36
8.5. Projected Cash Flow 40
8.6. Projected Balance Sheet 42
8.7. Business Ratios 44
8.8. Long-term Plan 45
9. Photos 46
10. References 48
11. Tables 49		zh_TW
dc.format.extent 1285493 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933040en_US
dc.subject (關鍵詞) 冰淇淋zh_TW
dc.subject (關鍵詞) 快餐車zh_TW
dc.subject (關鍵詞) 當地生產zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) Ice creamen_US
dc.subject (關鍵詞) Food trucken_US
dc.subject (關鍵詞) Locally produceden_US
dc.subject (關鍵詞) Business modelen_US
dc.title (題名) 商業企畫書：以獨特方式銷售本地產製之高級冰淇淋zh_TW
dc.title (題名) Local premium ice cream with a unique distribution methoden_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Chen, Yan-Kwang & Tsai, Pei-Shan & Chiu, Fei-Rung. (2015). A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations. SpringerPlus. 4. 10.1186/s40064-015-1564-8.

Wu, Ping & Anderson-Sprecher, Andrew. (2018) USDA Foreign Agriculture Service GAIN Report. Dairy and Products Annual – Taiwan. TW18031		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900459en_US