| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 石路克 | zh_TW |
| dc.contributor.author (Authors) | Lucas Shanti Stein | en_US |
| dc.creator (作者) | 石路克 | zh_TW |
| dc.creator (作者) | Stein, Lucas Shanti | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:20:42 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:20:42 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:20:42 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104933040 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124788 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933040 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The following thesis is a business plan in its entirety. I believe that this business plan demonstrates a unique combination of old business models with new technology. The company is stripped down, devoid of unnecessary overhead, resulting in higher profit margins. This was partially borne out of necessity. High commercial real estate rental rates in Taipei City create a prohibitively high barrier to entry. I believe these rates don’t allow businesses to “get on their feet” in their first few years and lead ultimately to failure of many businesses. This business plan reduces the risk of such a failure by reducing the need for excessive startup funding which would be wasted on renting a store front.The company was started with one tricycle in the summer of 2018 during which we tried to prove the feasibility of the business model. Having found that it was a success, we decided to scale up. This business plan represents the first 5 years after deciding to put the full scale business into action in 2019. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. Objectives 31.2. Mission 31.3. Keys to Success 42. Company Summary 52.1. Company Ownership 62.2. Startup Summary 73. Products and Services 104. Market Analysis Summary 124.1. Market Segmentation 134.2. Target Market Segment Strategy 154.3. Service Business Analysis 164.3.1. Competition and Buying Patterns 175. Web Plan Summary 185.1. Website Marketing Strategy 195.2. Development Requirements 206. Strategy and Implementation Summary 216.1. SWOT Analysis 216.1.1. Strengths 216.1.2. Weaknesses 226.1.3. Opportunities 236.1.4. Threats 246.2. Competitive Edge 246.3. Marketing Strategy 256.4. Sales Strategy 266.4.1. Sales Forecast 277. Management Summary 317.1. Personnel Plan 318. Financial Plan 338.1. Startup Funding 338.2. Important Assumptions 358.3. Break-even Analysis 358.4. Projected Profit and Loss 368.5. Projected Cash Flow 408.6. Projected Balance Sheet 428.7. Business Ratios 448.8. Long-term Plan 459. Photos 4610. References 4811. Tables 49 | zh_TW |
| dc.format.extent | 1285493 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933040 | en_US |
| dc.subject (關鍵詞) | 冰淇淋 | zh_TW |
| dc.subject (關鍵詞) | 快餐車 | zh_TW |
| dc.subject (關鍵詞) | 當地生產 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | Ice cream | en_US |
| dc.subject (關鍵詞) | Food truck | en_US |
| dc.subject (關鍵詞) | Locally produced | en_US |
| dc.subject (關鍵詞) | Business model | en_US |
| dc.title (題名) | 商業企畫書：以獨特方式銷售本地產製之高級冰淇淋 | zh_TW |
| dc.title (題名) | Local premium ice cream with a unique distribution method | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Chen, Yan-Kwang & Tsai, Pei-Shan & Chiu, Fei-Rung. (2015). A customer value analysis of Taiwan ice cream market: a means-end chain approach across consumption situations. SpringerPlus. 4. 10.1186/s40064-015-1564-8.Wu, Ping & Anderson-Sprecher, Andrew. (2018) USDA Foreign Agriculture Service GAIN Report. Dairy and Products Annual – Taiwan. TW18031 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900459 | en_US |
