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題名 智能語音音箱對音響市場的衝擊
The impact of smart speaker to the audio industry作者 陳偉恩
Chen, Wayne Long貢獻者 吳文傑
Wu, Jack
陳偉恩
Wayne Long Chen關鍵詞 智能音箱
語音助理
谷歌
亞馬遜
Smart speaker
Voice assistant
Google
Amazon
GVA
Alexa日期 2019 上傳時間 7-Aug-2019 16:20:58 (UTC+8) 摘要 The smart speaker technology was introduced to the market in recent years. The technology has changed not only the behavior of consumers but also impacted the entire electronic world. This thesis will specifically discuss about how smart speaker impacts the audio industry. From the introduction of the current audio industry to the rise of voice assistant technology, a thorough history background is covered in order to give a holistic view of the industry. This thesis will also introduce the players including technology providers, audio brands, and system manufacturers. The relationship between these players, problems they face, and the strategy they take to grow their businesses with each other will be the main analysis of this thesis.As the evolution of the smart voice technology continues, smart speakers become the trend of the future. From the market side, the thesis covers the current and future demand on the smart speakers. How to fulfill such demand from supplier’s side and what can each player continues to bring to the table are also discussed. At the end, strategic recommendations are provided to all players in the smart speaker supply chain. The goal is to adapt this abrupt change and able to continue the growth with this technology evolution. 參考文獻 Websiteshttps://www.igadgetsworld.com/smart-speakers-history-future/“Smart Speakers History & Future - The Rise Of Voice Assistants! | IGW.” IGadgetsworld, 20 May 2019, www.igadgetsworld.com/smart-speakers-history-future/.https://internetofthingsagenda.techtarget.com/definition/smart-home-or-building“What Is Smart Home or Building (Home Automation or Domotics)? - Definition from WhatIs.com.” IoT Agenda, internetofthingsagenda.techtarget.com/definition/smart-home-or-building.https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/.https://www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5Newman, Peter. “Apple Is Bringing Its HomePod to New Markets.” Business Insider, Business Insider, 31 May 2018, www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5.https://www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/Zibreg, Christian. “AirPods Earned 1 out of Each 4 Dollars from Wireless Headphones Sold Online in December.” IDownloadBlog.com, 13 Oct. 2017, www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/.https://www.klipsch.com/products/the-three-google-assistant“THE THREE with Google Assistant.” Klipsch, www.klipsch.com/products/the-three-google-assistant.https://www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019Editors, eMarketer. “Amazon Echo Share Will Drop Below Two-Thirds in 2019.” EMarketer, EMarketer, 20 Dec. 2018, www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019.https://www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/Williams, Robert. “Study: Amazon Echo Owners Are Big Spenders.” Mobile Marketer, 4 Jan. 2018, www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/.https://www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/Archer, Joseph. “Security Flaw in Amazon Echo Speakers May Have Allowed Hackers to Spy on Users.” The Telegraph, Telegraph Media Group, 14 Aug. 2018, www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/.https://voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/Kinsella, Bret. “Google Home Beats Amazon Echo in Q1 2018 Smart Speaker Shipments According to New Study.” Voicebot, 4 June 2018, voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/.https://voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/Kinsella, Bret. “Data Breakdown, How Consumers Use Smart Speakers Today.” Voicebot, 21 Mar. 2018, voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/.https://anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/Anacanhoto. “Smart Speakers – Consumer Behaviour, Industry Structure, and Implications for Marketing.” Ana Canhoto, 27 Aug. 2018, anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/.https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/.https://www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5Hollander, Rayna. “Amazon Is Losing Its Grip on the Global Smart Speaker Market.” Business Insider, Business Insider, 21 May 2018, www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5.https://bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/“Beware the Privacy and Security Risks of Smart Speakers.” TechTalks, 5 June 2018, bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/.Other References“Canalys estimates and forecasts”, Smart Speaker Analysis, May 2018“Smart Speaker Consumer Adoption Report”, Voicebot.ai, January 2018“Voice Shopping U.S. Consumer Adoption and Attitudes 2018 Report”, Voicebot.ai, June 2018“U.S. Consumer Technology Sales & Forecasts 2013~2018”, Consumer Technology Association, January 2018 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933033資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933033 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 陳偉恩 zh_TW dc.contributor.author (Authors) Wayne Long Chen en_US dc.creator (作者) 陳偉恩 zh_TW dc.creator (作者) Chen, Wayne Long en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-Aug-2019 16:20:58 (UTC+8) - dc.date.available 7-Aug-2019 16:20:58 (UTC+8) - dc.date.issued (上傳時間) 7-Aug-2019 16:20:58 (UTC+8) - dc.identifier (Other Identifiers) G0105933033 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124790 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 105933033 zh_TW dc.description.abstract (摘要) The smart speaker technology was introduced to the market in recent years. The technology has changed not only the behavior of consumers but also impacted the entire electronic world. This thesis will specifically discuss about how smart speaker impacts the audio industry. From the introduction of the current audio industry to the rise of voice assistant technology, a thorough history background is covered in order to give a holistic view of the industry. This thesis will also introduce the players including technology providers, audio brands, and system manufacturers. The relationship between these players, problems they face, and the strategy they take to grow their businesses with each other will be the main analysis of this thesis.As the evolution of the smart voice technology continues, smart speakers become the trend of the future. From the market side, the thesis covers the current and future demand on the smart speakers. How to fulfill such demand from supplier’s side and what can each player continues to bring to the table are also discussed. At the end, strategic recommendations are provided to all players in the smart speaker supply chain. The goal is to adapt this abrupt change and able to continue the growth with this technology evolution. en_US dc.description.tableofcontents 1. Introduction 12. Technology Overview 32.1. Smart Speaker and its History 32.2. The Rapid Growth of Smart Speaker 72.3. Smart Speakers and Internet of Things (IOT) 123. Market Overview 143.1. Audio Technology Market 183.2. Smart Speakers by other Brands 243.3. Revenues associate with Smart Speakers 254. Players and Current Situation 274.1. Technology Brands 274.2. Other Brands (OEM) 274.2.1. Electronic Brands 274.2.2. Audio Brands 284.3. Manufacturers (ODM) 294.4. Solution Providers 295. Technical Challenges 315.1. Microphone Sensitivity 315.2. Security Concern 326. Business Challenges 346.1. Battle between Technology Brands 346.2. Dilemma of Audio Brands 356.3. Partnership between Manufacturers and Solution Providers 367. Strategic Recommendations 387.1. Business Strategy of Technology Brand 387.2. Choosing the Technology 397.3. Product Differentiation for Audio Brands 407.4. Manufacturing of “Smart” products 428. Conclusion 449. Reference 46 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933033 en_US dc.subject (關鍵詞) 智能音箱 zh_TW dc.subject (關鍵詞) 語音助理 zh_TW dc.subject (關鍵詞) 谷歌 zh_TW dc.subject (關鍵詞) 亞馬遜 zh_TW dc.subject (關鍵詞) Smart speaker en_US dc.subject (關鍵詞) Voice assistant en_US dc.subject (關鍵詞) Google en_US dc.subject (關鍵詞) Amazon en_US dc.subject (關鍵詞) GVA en_US dc.subject (關鍵詞) Alexa en_US dc.title (題名) 智能語音音箱對音響市場的衝擊 zh_TW dc.title (題名) The impact of smart speaker to the audio industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Websiteshttps://www.igadgetsworld.com/smart-speakers-history-future/“Smart Speakers History & Future - The Rise Of Voice Assistants! | IGW.” IGadgetsworld, 20 May 2019, www.igadgetsworld.com/smart-speakers-history-future/.https://internetofthingsagenda.techtarget.com/definition/smart-home-or-building“What Is Smart Home or Building (Home Automation or Domotics)? - Definition from WhatIs.com.” IoT Agenda, internetofthingsagenda.techtarget.com/definition/smart-home-or-building.https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/.https://www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5Newman, Peter. “Apple Is Bringing Its HomePod to New Markets.” Business Insider, Business Insider, 31 May 2018, www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5.https://www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/Zibreg, Christian. “AirPods Earned 1 out of Each 4 Dollars from Wireless Headphones Sold Online in December.” IDownloadBlog.com, 13 Oct. 2017, www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/.https://www.klipsch.com/products/the-three-google-assistant“THE THREE with Google Assistant.” Klipsch, www.klipsch.com/products/the-three-google-assistant.https://www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019Editors, eMarketer. “Amazon Echo Share Will Drop Below Two-Thirds in 2019.” EMarketer, EMarketer, 20 Dec. 2018, www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019.https://www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/Williams, Robert. “Study: Amazon Echo Owners Are Big Spenders.” Mobile Marketer, 4 Jan. 2018, www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/.https://www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/Archer, Joseph. “Security Flaw in Amazon Echo Speakers May Have Allowed Hackers to Spy on Users.” The Telegraph, Telegraph Media Group, 14 Aug. 2018, www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/.https://voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/Kinsella, Bret. “Google Home Beats Amazon Echo in Q1 2018 Smart Speaker Shipments According to New Study.” Voicebot, 4 June 2018, voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/.https://voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/Kinsella, Bret. “Data Breakdown, How Consumers Use Smart Speakers Today.” Voicebot, 21 Mar. 2018, voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/.https://anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/Anacanhoto. “Smart Speakers – Consumer Behaviour, Industry Structure, and Implications for Marketing.” Ana Canhoto, 27 Aug. 2018, anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/.https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/.https://www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5Hollander, Rayna. “Amazon Is Losing Its Grip on the Global Smart Speaker Market.” Business Insider, Business Insider, 21 May 2018, www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5.https://bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/“Beware the Privacy and Security Risks of Smart Speakers.” TechTalks, 5 June 2018, bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/.Other References“Canalys estimates and forecasts”, Smart Speaker Analysis, May 2018“Smart Speaker Consumer Adoption Report”, Voicebot.ai, January 2018“Voice Shopping U.S. Consumer Adoption and Attitudes 2018 Report”, Voicebot.ai, June 2018“U.S. Consumer Technology Sales & Forecasts 2013~2018”, Consumer Technology Association, January 2018 zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900204 en_US
