| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 柯穆騰 | zh_TW |
| dc.contributor.author (Authors) | Mert Akar | en_US |
| dc.creator (作者) | 柯穆騰 | zh_TW |
| dc.creator (作者) | Akar, Mert | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933038 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124793 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933038 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | “Such a Peach Vegetarian Café” is a vegetarian café in Taipei that sells only fresh and healthy vegetables and fruits. It is a new concept café that serves not only bowl and smoothie by offering “create your own meal” concept, but also the cozy and relaxing minimalist environment makes each customer relieved after a tired day or a tired work-out.Such a Peach is definitely the only choice for the health-conscious people, who are interested in fitness, any kind of sports, yoga, and daily diet. We bring health to your life!This business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preferences and projected growth. The owner will invest around NTD 1.000.000 to cover all start-up costs and operational expenses. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Company Overview 22.1. Mission 22.2. Vision 22.3. Core Values 22.4. Company Objectives 32.5. Company Ownership 32.6. Menu 32.7. Design 52.8. Logo 62.9. Location 73. Product & Price 83.1. Product List 83.2. Product Price 94. Marketing Plan 114.1. Market Analysis 114.2. SWOT Analysis 134.3. Porter’s Five Forces 144.4. Competitor Analysis 164.5. Target Market Segment Analysis 164.6. Marketing Strategies 195. Business Model 215.1. Value Proposition 225.2. Customer Segment 235.3. Channels 255.4. Customer Relationship 265.5. Revenue Streams 275.6. Key Partners 275.7. Key Activities 275.8. Key Resources 285.9. Cost Structure 296. Financial Plan 306.1. Projected Cost 306.2. Projected Profit and Loss 316.3. Projected Cash Flow 316.4. Scenario Analysis 326.5. Break-Even Analysis 346.6. 5-year Profit Projection 356.7. Exit Strategy 356.8. Future Growth Prospects 367. Appendix 378. References 38 | zh_TW |
| dc.format.extent | 9463634 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933038 | en_US |
| dc.subject (關鍵詞) | Such a Peach | zh_TW |
| dc.subject (關鍵詞) | 素食 | zh_TW |
| dc.subject (關鍵詞) | 餐廳 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃 | zh_TW |
| dc.subject (關鍵詞) | 健康食物 | zh_TW |
| dc.subject (關鍵詞) | Such a Peach | en_US |
| dc.subject (關鍵詞) | Vegetarian | en_US |
| dc.subject (關鍵詞) | Cafe | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Healthy food | en_US |
| dc.title (題名) | 素食餐廳商業計劃書 | zh_TW |
| dc.title (題名) | Vegetarian café business plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | - Beardsworth, Alan and Teresa Keil. 1992. “The Vegetarian Option: Varieties, Conversions, Motives and Careers.” The Sociological Review 40(2): 253-293. http://www.humanespot.org/content/vegetarianoption-varieties-conversions-motives-and-careers-also-vegetarianism-veganism-and- Cheeke, Robert Sr., Robert Jr. Cheeke, and Steve Lukefahr. 2010. “Why Do People Become Vegans/Vegetarians? Survey Says: All of the Above” Paper presented at the American Society of Animal Sciences National Convention http://www.humanespot.org/content/why-do-people-becomevegansvegetarians-survey-says-all-above- Garzia, Christine. 2004. “On Becoming Vegetarian: A Study of Beliefs and Motives.” Dissertation, University of Malta. http://www.humanespot.org/content/becoming-vegetarian-study-beliefs-andmotives- Humane Research Council. 2010. “How Many Vegetarians Are There?” Retrieved from http://www.humanespot.org/content/hrc-research-primer-how-many-vegetarians-are-there- Lin, Wen-Xiu, From Vegetable Diet to Meatless Diet – The Formation and Transformation of Contemporary Vegetarian Culture in Taiwan. The Graduate Institute of Taiwan Food Culture (2013)- Ye-ping, New Vegetarianism, Taipei: Elegant Books Cultural Enterprise Co. (2010). | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900220 | en_US |
