| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 柯穆騰 | zh_TW |
| dc.contributor.author (Authors) | Mert Akar | en_US |
| dc.creator (作者) | 柯穆騰 | zh_TW |
| dc.creator (作者) | Akar, Mert | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:21:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933038 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=143255 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933038 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | “Such a Peach Vegetarian Café” is a vegetarian café in Taipei that sells only fresh and healthy vegetables and fruits. It is a new concept café that serves not only bowl and smoothie by offering “create your own meal” concept, but also the cozy and relaxing minimalist environment makes each customer relieved after a tired day or a tired work-out.\nSuch a Peach is definitely the only choice for the health-conscious people, who are interested in fitness, any kind of sports, yoga, and daily diet. We bring health to your life!\nThis business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preferences and projected growth. The owner will invest around NTD 1.000.000 to cover all start-up costs and operational expenses. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1\n2. Company Overview 2\n2.1. Mission 2\n2.2. Vision 2\n2.3. Core Values 2\n2.4. Company Objectives 3\n2.5. Company Ownership 3\n2.6. Menu 3\n2.7. Design 5\n2.8. Logo 6\n2.9. Location 7\n3. Product & Price 8\n3.1. Product List 8\n3.2. Product Price 9\n4. Marketing Plan 11\n4.1. Market Analysis 11\n4.2. SWOT Analysis 13\n4.3. Porter’s Five Forces 14\n4.4. Competitor Analysis 16\n4.5. Target Market Segment Analysis 16\n4.6. Marketing Strategies 19\n5. Business Model 21\n5.1. Value Proposition 22\n5.2. Customer Segment 23\n5.3. Channels 25\n5.4. Customer Relationship 26\n5.5. Revenue Streams 27\n5.6. Key Partners 27\n5.7. Key Activities 27\n5.8. Key Resources 28\n5.9. Cost Structure 29\n6. Financial Plan 30\n6.1. Projected Cost 30\n6.2. Projected Profit and Loss 31\n6.3. Projected Cash Flow 31\n6.4. Scenario Analysis 32\n6.5. Break-Even Analysis 34\n6.6. 5-year Profit Projection 35\n6.7. Exit Strategy 35\n6.8. Future Growth Prospects 36\n7. Appendix 37\n8. References 38 | zh_TW |
| dc.format.extent | 9463634 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933038 | en_US |
| dc.subject (關鍵詞) | Such a Peach | zh_TW |
| dc.subject (關鍵詞) | 素食 | zh_TW |
| dc.subject (關鍵詞) | 餐廳 | zh_TW |
| dc.subject (關鍵詞) | 商業企劃 | zh_TW |
| dc.subject (關鍵詞) | 健康食物 | zh_TW |
| dc.subject (關鍵詞) | Such a Peach | en_US |
| dc.subject (關鍵詞) | Vegetarian | en_US |
| dc.subject (關鍵詞) | Cafe | en_US |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Healthy food | en_US |
| dc.title (題名) | 素食餐廳商業計劃書 | zh_TW |
| dc.title (題名) | Vegetarian café business plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | - Beardsworth, Alan and Teresa Keil. 1992. “The Vegetarian Option: Varieties, Conversions, Motives and Careers.” The Sociological Review 40(2): 253-293. http://www.humanespot.org/content/vegetarianoption-varieties-conversions-motives-and-careers-also-vegetarianism-veganism-and\n- Cheeke, Robert Sr., Robert Jr. Cheeke, and Steve Lukefahr. 2010. “Why Do People Become Vegans/Vegetarians? Survey Says: All of the Above” Paper presented at the American Society of Animal Sciences National Convention http://www.humanespot.org/content/why-do-people-becomevegansvegetarians-survey-says-all-above\n- Garzia, Christine. 2004. “On Becoming Vegetarian: A Study of Beliefs and Motives.” Dissertation, University of Malta. http://www.humanespot.org/content/becoming-vegetarian-study-beliefs-andmotives\n- Humane Research Council. 2010. “How Many Vegetarians Are There?” Retrieved from http://www.humanespot.org/content/hrc-research-primer-how-many-vegetarians-are-there\n- Lin, Wen-Xiu, From Vegetable Diet to Meatless Diet – The Formation and Transformation of Contemporary Vegetarian Culture in Taiwan. The Graduate Institute of Taiwan Food Culture (2013)\n- Ye-ping, New Vegetarianism, Taipei: Elegant Books Cultural Enterprise Co. (2010). | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900220 | en_US |
