| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 華理然 | zh_TW |
| dc.contributor.author (Authors) | Florian Vogel | en_US |
| dc.creator (作者) | 華理然 | zh_TW |
| dc.creator (作者) | Vogel, Florian | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933042 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124794 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933042 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The Idea of NeBi Phone is a new business model to make smartphones affordable and accessible in developing countries. More than half of the global population does not have access to a smartphone and to internet. These people are not connected to the world’s greatest source of knowledge, education, job search and socializing. To create a quality phone for a sales price as low as 30$, NeBi will sell the control of the home screen of each phone in exchange for advertisement. This will create a continuous income for each phone in the market for the lifetime of the phone. The advertisement has to be targeted at everyday consumer products, such as food, drinks, toothpaste or ice cream. The start of the project will be in Philippines, but the business model is designed to work globally in any developing country. The phones will be sourced from a manufacturer in Shenzhen, which also has hardware R&D capability. Rapid technical development in the last years allows manufacturers to minimize their cost through using phone parts which were developed a few years ago. The Software R&D will be outsourced to a tech startup in the Philippines. Distribution will consist of NeBi owned warehouses in the Philippines combined with local phone distributor companies and sales points in local markets. Another key partner will be a phone service provider to distribute sim cards and get data for the advertisement transmission. The NeBi mission statement is “We focus on accessibility and affordability of NeBi phones to enrich the lives of the rural people of the world through connecting them to the world.” | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Introduction 11.2. Idea & Motivation 31.3. Mission 41.4. Vision 51.5. Founders and ownership 52. Business Model & Operations 62.1. Business Model 62.1.1. Canvas 72.1.2. Revenue Streams 82.2. Operations 92.2.1. Operation flow 92.2.2. Management team 102.3. SWOT Analysis 113. Market Analysis 133.1. Global Market 133.2. Philippines Market 133.2.1. Income Distribution 143.2.2. Advertisement spending 143.3. Field Trip to Philippines 153.3.1. Meeting with Tech Entrepreneur 153.3.2. Meeting with McKinsey Consultant 163.3.3. Meeting with Telecom Consultant 163.3.4. Meeting with the target customers 173.3.5. Survey Results 183.4. Competitor Analysis Philippines 193.4.1. Cherry Mobile 203.4.2. MyPhone 214. Product Requirements 224.1. Requirements for the phone 224.2. Phone Selection 234.3. Application Focus 244.3.1. Kids & Education Mode 244.3.2. Job Search Platform 254.4. Technical Requirements for the Software. 255. Key Partners & Activities 275.1. Advertisers 275.1.1. Potential Partner Companies 285.1.2. Alcohol & Cigarettes Advertisement 295.2. R&D 295.3. Manufacturers 305.4. Phone Service Provider 306. Market Entry & Distribution 326.1. Entry Strategy 326.1.1. Pricing 336.1.2. Marketing 346.2. Distribution 346.2.1. Distribution Center 356.2.2. Phone Sales 356.2.3. Sim Cards 367. Financial Analysis & Forecast 387.1. Initial Cost 387.1.1. Unit Cost 397.2. Funding 397.3. Projected Revenues 407.4. Income Statement 408. Conclusion 438.1. Summary 438.2. Outlook 44References 45Appendix 48 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933042 | en_US |
| dc.subject (關鍵詞) | 智慧型手機 | zh_TW |
| dc.subject (關鍵詞) | 接軌 | zh_TW |
| dc.subject (關鍵詞) | 可負擔的 | zh_TW |
| dc.subject (關鍵詞) | 廣告 | zh_TW |
| dc.subject (關鍵詞) | 製造 | zh_TW |
| dc.subject (關鍵詞) | Smartphone | en_US |
| dc.subject (關鍵詞) | Connecting | en_US |
| dc.subject (關鍵詞) | Affordable | en_US |
| dc.subject (關鍵詞) | Advertisement | en_US |
| dc.subject (關鍵詞) | Manufacturing | en_US |
| dc.title (題名) | 以廣告降低智慧型手機價格，協助農村居民與世界接軌 | zh_TW |
| dc.title (題名) | Connecting rural people to the world through advertisement subsidized smartphones | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU201900441 | en_US |
