| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 華理然 | zh_TW |
| dc.contributor.author (Authors) | Florian Vogel | en_US |
| dc.creator (作者) | 華理然 | zh_TW |
| dc.creator (作者) | Vogel, Florian | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:21:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933042 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=143256 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933042 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The Idea of NeBi Phone is a new business model to make smartphones affordable and accessible in developing countries. More than half of the global population does not have access to a smartphone and to internet. These people are not connected to the world’s greatest source of knowledge, education, job search and socializing. To create a quality phone for a sales price as low as 30$, NeBi will sell the control of the home screen of each phone in exchange for advertisement. This will create a continuous income for each phone in the market for the lifetime of the phone. The advertisement has to be targeted at everyday consumer products, such as food, drinks, toothpaste or ice cream. The start of the project will be in Philippines, but the business model is designed to work globally in any developing country. The phones will be sourced from a manufacturer in Shenzhen, which also has hardware R&D capability. Rapid technical development in the last years allows manufacturers to minimize their cost through using phone parts which were developed a few years ago. The Software R&D will be outsourced to a tech startup in the Philippines. Distribution will consist of NeBi owned warehouses in the Philippines combined with local phone distributor companies and sales points in local markets. Another key partner will be a phone service provider to distribute sim cards and get data for the advertisement transmission. The NeBi mission statement is “We focus on accessibility and affordability of NeBi phones to enrich the lives of the rural people of the world through connecting them to the world.” | en_US |
| dc.description.tableofcontents | 1. Introduction 1\n1.1. Introduction 1\n1.2. Idea & Motivation 3\n1.3. Mission 4\n1.4. Vision 5\n1.5. Founders and ownership 5\n2. Business Model & Operations 6\n2.1. Business Model 6\n2.1.1. Canvas 7\n2.1.2. Revenue Streams 8\n2.2. Operations 9\n2.2.1. Operation flow 9\n2.2.2. Management team 10\n2.3. SWOT Analysis 11\n3. Market Analysis 13\n3.1. Global Market 13\n3.2. Philippines Market 13\n3.2.1. Income Distribution 14\n3.2.2. Advertisement spending 14\n3.3. Field Trip to Philippines 15\n3.3.1. Meeting with Tech Entrepreneur 15\n3.3.2. Meeting with McKinsey Consultant 16\n3.3.3. Meeting with Telecom Consultant 16\n3.3.4. Meeting with the target customers 17\n3.3.5. Survey Results 18\n3.4. Competitor Analysis Philippines 19\n3.4.1. Cherry Mobile 20\n3.4.2. MyPhone 21\n4. Product Requirements 22\n4.1. Requirements for the phone 22\n4.2. Phone Selection 23\n4.3. Application Focus 24\n4.3.1. Kids & Education Mode 24\n4.3.2. Job Search Platform 25\n4.4. Technical Requirements for the Software. 25\n5. Key Partners & Activities 27\n5.1. Advertisers 27\n5.1.1. Potential Partner Companies 28\n5.1.2. Alcohol & Cigarettes Advertisement 29\n5.2. R&D 29\n5.3. Manufacturers 30\n5.4. Phone Service Provider 30\n6. Market Entry & Distribution 32\n6.1. Entry Strategy 32\n6.1.1. Pricing 33\n6.1.2. Marketing 34\n6.2. Distribution 34\n6.2.1. Distribution Center 35\n6.2.2. Phone Sales 35\n6.2.3. Sim Cards 36\n7. Financial Analysis & Forecast 38\n7.1. Initial Cost 38\n7.1.1. Unit Cost 39\n7.2. Funding 39\n7.3. Projected Revenues 40\n7.4. Income Statement 40\n8. Conclusion 43\n8.1. Summary 43\n8.2. Outlook 44\nReferences 45\nAppendix 48 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933042 | en_US |
| dc.subject (關鍵詞) | 智慧型手機 | zh_TW |
| dc.subject (關鍵詞) | 接軌 | zh_TW |
| dc.subject (關鍵詞) | 可負擔的 | zh_TW |
| dc.subject (關鍵詞) | 廣告 | zh_TW |
| dc.subject (關鍵詞) | 製造 | zh_TW |
| dc.subject (關鍵詞) | Smartphone | en_US |
| dc.subject (關鍵詞) | Connecting | en_US |
| dc.subject (關鍵詞) | Affordable | en_US |
| dc.subject (關鍵詞) | Advertisement | en_US |
| dc.subject (關鍵詞) | Manufacturing | en_US |
| dc.title (題名) | 以廣告降低智慧型手機價格，協助農村居民與世界接軌 | zh_TW |
| dc.title (題名) | Connecting rural people to the world through advertisement subsidized smartphones | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU201900441 | en_US |
