| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (Authors) | 裴毓琴 | zh_TW |
| dc.contributor.author (Authors) | Victoria Pixabaj | en_US |
| dc.creator (作者) | 裴毓琴 | zh_TW |
| dc.creator (作者) | Pixabaj, Victoria | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:21:19 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:21:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:21:19 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106933045 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124795 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 106933045 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Considering the high growth rate of overnight international tourists in Belize, it surely presents business opportunities for entrepreneurs. In one year, 2017 to 2018, the number of tourists entering Belize increased by 17%. Analysts project this increase to continue at least by 5% up until 2030.For this reason, Jewel Belize Eco Tour Company will establish to offer daily group tours consisting of land and water activities to overnight tourists who seek to engage in such activities. These touring activities will be provided in Southern Belize which includes many untouched tourists’ sites in comparison to those in the north islands of Belize.While profitability is the goal, Jewel Belize Eco-Tour Company aims to foster economic development in Southern Belize. Thus, by integrating the services of small businesses within the company’s touring activities, growth in these businesses will be achieved. Additionally, the company owners care about conserving tourists’ destinations for the longer run. Hence, their tour activities will reflect eco-friendliness.The success of the company depends on collaboration with key stakeholders including owners of vans and boats, hotels, lodges and guesthouses owners, and by leveraging the online environment. Maintaining close relationships with human resource to improve the quality of service is the priority of Jewel Belize Eco-Tour Company.Through this tourism-based business, many people in Southern Belize will benefit since in the long run, the owners will fund an academia to empower young people in career specialization. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. General Company Description 32.1. Business models 32.2. Vision 42.3. Mission Statement 42.4. Jewel Belize Eco-Tour Company Goals 42.5. Jewel Belize Eco-Tour Company Objectives 42.6. Business Philosophy 42.7. Target Audience 52.8. Industry Analysis 52.9. Company’s Strengths and Core Competencies 52.9.1. Company Strengths 52.9.2. Core competencies & Factors of Success 52.9.3. SWOT Analysis 62.9.4. Personal contribution 72.10. Legal Form of Ownership 73. Jewel Belize Tour Service 83.1. In Depth Description 83.2. Competitive Advantage 103.3. Competitive Disadvantage 103.4. Fees and Leasing Agreements 114. Marketing Plan 124.1. Market Research 124.1.1. Why? 124.1.2. How? 124.2. Economics: Industry Facts 124.2.1. Market Size and Demand 134.2.2. Current Market Trends 154.2.3. Growth Potential and Opportunity for Business 164.2.4. Barriers to Entry 164.2.5. Influencing Factors 174.3. Product (From customers point of view) 184.3.1. Features of sea tours 184.3.2. Benefits of sea tours 184.3.3. Features of land tours 194.3.4. Benefits of land tours 194.3.5. After Sales Service 194.4. Customer Demographic Profile 194.4.1. Customer Age Range 204.4.2. Customer Leisure Activities 224.4.3. Customer Leisure Activity Average Spending 234.4.4. Customer Occupation 244.4.5. Customer Accompanying Person 254.4.6. Customer Demographic Profile Summary 254.5. Competition 264.5.1. Competitors 264.5.2. Competitive Analysis 264.6. Niche 284.7. Strategy 284.7.1. Promotion 294.7.2. Promotional Budget 294.7.3. Pricing 294.8. Distribution Channels 304.9. Sales Forecast 314.9.1. Worst Case 315. Operational Plan 335.1. Daily Operations 335.2. Location 345.3. Legal environment 345.3.1. Licensing 345.3.2. Permits to Locations 355.3.3. Health and Workplace Regulations 355.3.4. Insurance Coverage 355.4. Personnel 365.4.1. Number of Employees 365.4.2. Pay structure 365.4.3. Training Method and Requirements 375.4.4. Job Descriptions/Contracts 375.4.5. Contract workers 376. Management and Organization 386.1. Professional and Advisory Support 396.1.1. Management Advisory Board 396.1.2. Insurance Agent 396.1.3. Mentors and Key Advisors 397. Personal Financial Statement 407.1. First Owner Income Statement & Balance Sheet 407.2. Second Owner Income Statement & Balance Sheet 418. Startup Expenses and Capitalization 438.1. Startup Expenses 438.2. Startup Assets & Funding 449. Financial Plan 459.1. Worst Case 459.1.1. Income Statements 459.2. Best Case: Rapid Growth 479.3. Break-Even Points 489.3.1. Worst Case 489.3.2. Best Case 499.4. Statements of Cash Flows 509.5. Balance Sheets 519.6. Net Present Value 5310. Conclusion 5411. Appendices: Group Tours 5512. References 59 | zh_TW |
| dc.format.extent | 2685903 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106933045 | en_US |
| dc.subject (關鍵詞) | 高度成長 | zh_TW |
| dc.subject (關鍵詞) | 團體旅遊 | zh_TW |
| dc.subject (關鍵詞) | 經濟發展 | zh_TW |
| dc.subject (關鍵詞) | 合作 | zh_TW |
| dc.subject (關鍵詞) | 服務品質 | zh_TW |
| dc.subject (關鍵詞) | High growth | en_US |
| dc.subject (關鍵詞) | Group tours | en_US |
| dc.subject (關鍵詞) | Economic development | en_US |
| dc.subject (關鍵詞) | Collaborations | en_US |
| dc.subject (關鍵詞) | Quality of service | en_US |
| dc.title (題名) | 南貝里斯的生態環保旅遊企劃 | zh_TW |
| dc.title (題名) | Business plan: eco-tour operator in southern Belize | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. BBN Staff. (2019, Jan 23). Belize has Some Ambitious Targets for 2019 says BTB Marketing Director. https://www.breakingbelizenews.com/2019/01/23/belize-has-some-ambitious-tourism-targets-for-2019-says-btb-marketing-director/2. Belize Commercial Bank Prime Lending Rate. (n.d.) https://www.indexmundi.com/belize/commercial_bank_prime_lending_rate.html3. Belize Invest (2011) The GST Guide (PDF file). https://www.belizeinvest.org.bz/uploads/6/4/9/6/64967361/the_gst_guide_20110315.pdf4. Belize Travel and Tourism. (2018, May 04). https://www.export.gov/article?id=Belize-Travel-and-Tourism5. Belize Tourism Board. (2017). Travel & Tourism Statistics Digest. https://www.belizetourismboard.org/belize-tourism/statistics/6. Berk, Jonathan & DeMarzo, Peter. (2017) Corporate Finance. Boston, Massachusetts: Pearson.7. CSI Market. (n.d.) Hotels and Tourism Industry. https://csimarket.com/Industry/industry_ManagementEffectiveness.php?ind=9068. Editorial Team. (2019, May 28). How Much Does It Really Costs to Build a Website? (Expert Answer). https://www.isitwp.com/how-much-does-it-cost-to-build-a-website-expert-answer/9. How to Stand Out from Your Competition: 3 Steps for Tour Operators. (2014, February 25). https://www.rezdy.com/blog/how-to-stand-out-from-your-competition-3-steps-for-tour-operators/10. How to Write a Business. Plan (n.d.). https://www.discoverbusiness.us/resources/business-plans/11. Lauren. (2019, February 20). How Much Does It Costs to Travel in Belize? https://www.neverendingfootsteps.com/cost-of-travel-belize12. Terminal Growth Rate (n. d.). https://www.divestopedia.com/definition/6598/terminal-growth-rate13. Tour Operator Software. (n.d.). https://www.capterra.com/tour-operator-software/14. Toy, Mary (n. d) Destinations Belize. http://www.destinationsbelize.com/belize-vacation-packages/belize-family-packages/beach-vacation.html15. Trading Economics (n.d.) Belize Inflation Rate. https://tradingeconomics.com/belize/inflation-rate16. Operator Directory. (n.d.). http://www.belizetourismboard.org/industry-sectors/operator-directory/17. Weygandt, Jerry J., Kimmel, Paul D., (2018) Financial Accounting. China: John Wiley & Sons. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900245 | en_US |
