| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 卞潤蕓 | zh_TW |
| dc.contributor.author (Authors) | Runyun Bian | en_US |
| dc.creator (作者) | 卞潤蕓 | zh_TW |
| dc.creator (作者) | Bian, Runyun | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124803 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933056 | zh_TW |
| dc.description.abstract (摘要) | This is the business plan proposed by Schutoo Trip Co., Ltd., founded in Hangzhou, P.R.C. The aim of this business plan is to narrate in detail about how to use the existing technology resources by two co-founders together with the initial team members to build up a business model to solve the supply and demand gap of the taxi booking industry in the niche market.Due to the rapid development of China’s economy and the quick commercialization of scientific and technological achievements, the concept of “online platform” has been widely accepted by the average consumers. As a platform using a B2B2B business model, Schutoo will target SMEs in new smart industrial parks or clusters as its customer, as well as taxi companies in first and second-tier cities in China. The ultimate beneficiaries of Schutoo’s products will be passengers and drivers, it will provide passengers with the most convenient way to get to the airport and also provide drivers with a steady income.Schutoo believes that corporate social responsibility is very important. The founding team hopes to let these product advocate concepts of “sharing”, “planning”, and “environment-friendly” to everyone who uses it. Thus, driving more and more people to change their unhealthy lifestyles. | en_US |
| dc.description.tableofcontents | 1. General Company Description 11.1. Company Overview 11.2. Mission Statement 21.3. Business Philosophy 31.4. Company Ownership 41.5. Location 41.6. Team Structure 52. Product and Service Description 72.1. Technical Specifications 72.2. Competitive Advantages 72.3. Proprietary Features 83. Industry Background 103.1. Brief Summary of the Economy in China 103.2. Sharing Economy in China 113.3. Global Car Booking Industry Analysis 133.4. China Online Car Booking Industry Analysis 163.5. China Taxi Traffic Analysis 193.6. China Smart Town Analysis 204. Strategy and Implementation 214.1. Mega-trends Analysis 214.2. Strategic Customer Analysis 214.3. Competitor Analysis 244.4. System Implementation Timeline 255. Strategic Marketing 295.1. Positioning Strategy 295.2. Product Strategy 295.3. Price Strategy 305.4. Place Strategy 315.5. Promotion Strategy 326. Financial Projection 336.1. Startup Capital 336.2. Cost Budget 336.3. Assets Income Statement 357. Business Model 407.1. Infrastructure 407.2. Offering 417.3. Finances 428. SWOT Analysis 438.1. Strengths 438.2. Weaknesses 438.3. Opportunities 438.4. Threats 449. Future Actions 459.1. Main Business 459.2. Risks 45Reference 46 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933056 | en_US |
| dc.subject (關鍵詞) | 線上叫車 | zh_TW |
| dc.subject (關鍵詞) | 資訊系統管理 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | 資訊匹配與分發 | zh_TW |
| dc.subject (關鍵詞) | Online taxi booking | en_US |
| dc.subject (關鍵詞) | Management information system | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.subject (關鍵詞) | Information matching and distribution | en_US |
| dc.subject (關鍵詞) | APP | en_US |
| dc.title (題名) | 短途共享汽車公司之商業計畫 | zh_TW |
| dc.title (題名) | Business plan for an online taxi booking company | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Movmi. (2018). Re: The Carsharing Trend: Past, Present, and Future Overview of Shared Mobility [Web blog message]. Retrieved from http://movmi.net/carsharing-trend-past-present-future/Orr, G. (2019). Re: What can we expect in China in 2019? [Web blog message]. Retrieved from https://www.mckinsey.com/featured-insights/china/what-can-we-expect-in-china-in-2019PWC. (2018). Next Five Years for Mobility Market in China. Hong Kong, Wang, B.Retrieved from Strategy&, PWC website: https://www.strategyand.pwc.com/media/file/Next-five-years-for-mobility-market_CN.pdfQianZhan. (2018). Re: Analysis of the Status Quo and Trends of China’s Sharing Automobile Industry in 2018 [Web blog message]. Retrieved from https://xw.qianzhan.com/report/detail/300/181227-881d90a2.htmlShaheen, Susan; Sperling, Daniel; Wagner, Conrad (1998). Carsharing in Europe and North America: Past, Present, and Future. Archived on 21 October 2013.Shu, L. (2019). Re: Five reasons to live in Hangzhou, China [Web blog message]. Retrieved from http://big5.ftchinese.com/story/001081877/en?ccode=LanguageSwitch&archiveWang, L. (2015). Re: Interpretation: How was the first batch of 37 “special town” in Zhejiang announced? [Web blog message]. Retrieved from https://hz.house.ifeng.com/news/2015_08_07-50506739_0.shtmlXu, S. (2019). Re: China - Economy promises growth despite headwinds [Web blog message]. Retrieved from https://www2.deloitte.com/insights/us/en/economy/asia-pacific/china-economic-outlook.htmlYang, Z. (2018). Analysis and Thinking on the Status Quo of China`s Online Taxi Booking Market with the Sharing Economy (Issue Brief No.16). Beijing: Operators.Zeit. (2014). Re: Die Schweizer, ein Volk von Carsharern [Web blog message]. Retrieved from https://www.zeit.de/mobilitaet/2014-04/carsharing-international/seite-2Zhang, L. (2015). Re: "Special Town" and industrial development in Hangzhou [Web blog message]. Retrieved from https://hz.house.ifeng.com/news/2015_07_30-50493725_0.shtml | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900288 | en_US |
