| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (Authors) | 卞潤蕓 | zh_TW |
| dc.contributor.author (Authors) | Runyun Bian | en_US |
| dc.creator (作者) | 卞潤蕓 | zh_TW |
| dc.creator (作者) | Bian, Runyun | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:22:03 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933056 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=143265 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933056 | zh_TW |
| dc.description.abstract (摘要) | This is the business plan proposed by Schutoo Trip Co., Ltd., founded in Hangzhou, P.R.C. The aim of this business plan is to narrate in detail about how to use the existing technology resources by two co-founders together with the initial team members to build up a business model to solve the supply and demand gap of the taxi booking industry in the niche market.\nDue to the rapid development of China’s economy and the quick commercialization of scientific and technological achievements, the concept of “online platform” has been widely accepted by the average consumers. As a platform using a B2B2B business model, Schutoo will target SMEs in new smart industrial parks or clusters as its customer, as well as taxi companies in first and second-tier cities in China. The ultimate beneficiaries of Schutoo’s products will be passengers and drivers, it will provide passengers with the most convenient way to get to the airport and also provide drivers with a steady income.\nSchutoo believes that corporate social responsibility is very important. The founding team hopes to let these product advocate concepts of “sharing”, “planning”, and “environment-friendly” to everyone who uses it. Thus, driving more and more people to change their unhealthy lifestyles. | en_US |
| dc.description.tableofcontents | 1. General Company Description 1\n1.1. Company Overview 1\n1.2. Mission Statement 2\n1.3. Business Philosophy 3\n1.4. Company Ownership 4\n1.5. Location 4\n1.6. Team Structure 5\n2. Product and Service Description 7\n2.1. Technical Specifications 7\n2.2. Competitive Advantages 7\n2.3. Proprietary Features 8\n3. Industry Background 10\n3.1. Brief Summary of the Economy in China 10\n3.2. Sharing Economy in China 11\n3.3. Global Car Booking Industry Analysis 13\n3.4. China Online Car Booking Industry Analysis 16\n3.5. China Taxi Traffic Analysis 19\n3.6. China Smart Town Analysis 20\n4. Strategy and Implementation 21\n4.1. Mega-trends Analysis 21\n4.2. Strategic Customer Analysis 21\n4.3. Competitor Analysis 24\n4.4. System Implementation Timeline 25\n5. Strategic Marketing 29\n5.1. Positioning Strategy 29\n5.2. Product Strategy 29\n5.3. Price Strategy 30\n5.4. Place Strategy 31\n5.5. Promotion Strategy 32\n6. Financial Projection 33\n6.1. Startup Capital 33\n6.2. Cost Budget 33\n6.3. Assets Income Statement 35\n7. Business Model 40\n7.1. Infrastructure 40\n7.2. Offering 41\n7.3. Finances 42\n8. SWOT Analysis 43\n8.1. Strengths 43\n8.2. Weaknesses 43\n8.3. Opportunities 43\n8.4. Threats 44\n9. Future Actions 45\n9.1. Main Business 45\n9.2. Risks 45\nReference 46 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933056 | en_US |
| dc.subject (關鍵詞) | 線上叫車 | zh_TW |
| dc.subject (關鍵詞) | 資訊系統管理 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | 資訊匹配與分發 | zh_TW |
| dc.subject (關鍵詞) | Online taxi booking | en_US |
| dc.subject (關鍵詞) | Management information system | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.subject (關鍵詞) | Information matching and distribution | en_US |
| dc.subject (關鍵詞) | APP | en_US |
| dc.title (題名) | 短途共享汽車公司之商業計畫 | zh_TW |
| dc.title (題名) | Business plan for an online taxi booking company | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Movmi. (2018). Re: The Carsharing Trend: Past, Present, and Future Overview of Shared Mobility [Web blog message]. Retrieved from http://movmi.net/carsharing-trend-past-present-future/\nOrr, G. (2019). Re: What can we expect in China in 2019? [Web blog message]. Retrieved from https://www.mckinsey.com/featured-insights/china/what-can-we-expect-in-china-in-2019\nPWC. (2018). Next Five Years for Mobility Market in China. Hong Kong, Wang, B.Retrieved from Strategy&, PWC website: https://www.strategyand.pwc.com/media/file/Next-five-years-for-mobility-market_CN.pdf\nQianZhan. (2018). Re: Analysis of the Status Quo and Trends of China’s Sharing Automobile Industry in 2018 [Web blog message]. Retrieved from https://xw.qianzhan.com/report/detail/300/181227-881d90a2.html\nShaheen, Susan; Sperling, Daniel; Wagner, Conrad (1998). Carsharing in Europe and North America: Past, Present, and Future. Archived on 21 October 2013.\nShu, L. (2019). Re: Five reasons to live in Hangzhou, China [Web blog message]. Retrieved from http://big5.ftchinese.com/story/001081877/en?ccode=LanguageSwitch&archive\nWang, L. (2015). Re: Interpretation: How was the first batch of 37 “special town” in Zhejiang announced? [Web blog message]. Retrieved from https://hz.house.ifeng.com/news/2015_08_07-50506739_0.shtml\nXu, S. (2019). Re: China - Economy promises growth despite headwinds [Web blog message]. Retrieved from https://www2.deloitte.com/insights/us/en/economy/asia-pacific/china-economic-outlook.html\nYang, Z. (2018). Analysis and Thinking on the Status Quo of China`s Online Taxi Booking Market with the Sharing Economy (Issue Brief No.16). Beijing: Operators.\nZeit. (2014). Re: Die Schweizer, ein Volk von Carsharern [Web blog message]. Retrieved from https://www.zeit.de/mobilitaet/2014-04/carsharing-international/seite-2\nZhang, L. (2015). Re: "Special Town" and industrial development in Hangzhou [Web blog message]. Retrieved from https://hz.house.ifeng.com/news/2015_07_30-50493725_0.shtml | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900288 | en_US |
