Publications-Theses
Article View/Open
Publication Export
Google ScholarTM
NCCU Library
Citation Infomation
-
Loading...Loading...
Related Publications in TAIR
| Title | 在韓國濟州島開設渡假屋商業計畫 Starting an accommodation business in Jeju |
| Creator | 施冠羽 Shr, Guan-Yu |
| Contributor | 吳文傑 Wu, Jack 施冠羽 Shr, Guan-Yu |
| Key Words | 度假屋 旅遊 濟州島 Accommodation Tourism Jeju Inland |
| Date | 2019 |
| Date Issued | 7-Aug-2019 16:22:13 (UTC+8) |
| Summary | 無 The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year. |
| 參考文獻 | (n.d.). Retrieved 5 3, 2019, from KOrea Statistical Information Service: http://kosis.kr/eng/search/searchList.do (n.d.). Retrieved 5 1, 2019, from United Nations Treaty Collection: https://treaties.un.org/Pages/ViewDetailsV.aspx?src=TREATY&mtdsg_no=XI-B-1&chapter=11&Temp=mtdsg5&clang=_en (2018). 2017년 기준 제58회 제주통계연보. Jeju: Tourism Industry Division, Korea culture & tourism institute. (2018). 2017년 제주특별자치도 방문관광객 실태조사 결과. 제주특별자치도: Jeju Tourism Organization. CPG, F. &. (2011, 11 3). Deal with It! Discounts Drive Brand Love on Social Media. Retrieved from https://www.nielsen.com/us/en/insights/news/2011/deal-with-it-discounts-drive-brand-love-on-social-media.html International Driving Permit. (n.d.). Retrieved 5 30, 2019, from WIKIPIDEA: https://en.wikipedia.org/wiki/International_Driving_Permit#cite_note-1 Jeju Investmet Promotion Zone. (n.d.). Retrieved 5 30, 2019, from Invest Korea: http://www.investkorea.org/jeju-do_en/guide/new_guide07.do Jeju Island: South Korea`s volcanic holiday destination. (2014, 4 17). Retrieved 5 10, 2019, from http://edition.cnn.com/travel/article/jeju-island-introduction/index.html Jeju Special Self-Governing Province. (2017). Retrieved 5 11, 2019, from http://www.neargov.org/en/page.jsp?mnu_uid=3670 KakaoMap. (2019, 6 3). Retrieved from Kakao: https://www.kakaocorp.com/service/KakaoMap?lang=en Kim, Christine, Ben Blanchard. (2017, 10 30). South Korea and China agree to normalize relationships after THAAD fallout. Retrieved 5 10, 2019, from https://uk.reuters.com/article/uk-northkorea-missiles/china-south-korea-agree-to-mend-ties-after-thaad-standoff-idUKKBN1D003C Korea Visas & Passports. (2019). Retrieved from Korea Tourism Organization: https://web.archive.org/web/20140929145201/http://english.visitkorea.or.kr/enu/GK/GK_EN_2_1_1.jsp Natural Heritage Site. (2019). Retrieved from Jeju Tourism Organization: https://www.ijto.or.kr/english/?cid=11 Natural sites in Madagascar, China and Korea inscribed on UNESCO World Heritage List. (2007, 6 27). Retrieved 6 3, 2019, from UNESCO: http://whc.unesco.org/en/news/358 Rahn, K. (2011, 11 13). Jeju chosen as one of new 7 wonders. Retrieved from The Korea Times: http://www.koreatimes.co.kr/www/news/biz/2011/11/113_98650.html Seongsan Flow. (n.d.). Retrieved 6 3, 2019, from Booking.com: https://www.booking.com/hotel/kr/seongsanpeulrou.html?aid=318615&label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3 The Cloud Pool and Spa. (2019, 5 10). Retrieved from Booking.com: https://www.booking.com/hotel/kr/the-cloud.en-gb.html?aid=318615;label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3 UNESCO in brief - Mission and Mandate. (2019, 5 3). Retrieved from UNESCO.org: https://en.unesco.org/about-us/introducing-unesco Wikipedia, the free encyclopedia. (2019). Retrieved 5 1, 2019, from Wikipedia: https://en.wikipedia.org/wiki/Hallasan Yang, H. (n.d.). Budget airlines the flavor of South Korean aviation market, Jeju travel booms. Retrieved 6 1, 2019, from REUTERS: https://www.reuters.com/article/us-airlines-iata-southkorea/budget-airlines-the-flavor-of-south-korean-aviation-market-jeju-travel-booms-idUSKCN1T233S Yonhop. (2017, 9 30). No. of foreign visitors to Jeju down 82% in Aug. amid THAAD row. Retrieved 5 1, 2019, from The Korea Herald: http://nwww.koreaherald.com/view.php?ud=20170930000027 숙박업정보신문. (2019, 4 6). 숙박업정보신문제공-숙박잡지.매거진.창업정보신문숙박신문제공 - 2019 상반기 제주관광진흥기금 융자지원 추진. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/supnews/221506933006 제주관광정보센터. (n.d.). visitjeju. Retrieved 5 20, 2019, from visitjeju: https://www.visitjeju.net/kr/detail/view?contentsid=CONT_000000000500477 제주도성수공인중개사. (2018, 5 11). 제주관광진흥기금은 눈먼 돈? 엉뚱한데 썼다가 106억 회수. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/jejudo_land/221273486194 제주특별자치도. (2016). 제주관광진흥기금. 제주특별자치도: 제주특별자치도. Retrieved 6 8, 2019, from http://www.law.go.kr/%EC%9E%90%EC%B9%98%EB%B2%95%EA%B7%9C/%EC%A0%9C%EC%A3%BC%EA%B4%80%EA%B4%91%EC%A7%84%ED%9D%A5%EA%B8%B0%EA%B8%88%20%EC%9A%B4%EC%9A%A9%C2%B7%EA%B4%80%EB%A6%AC%20%EC%A1%B0%EB%A1%80 |
| Description | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 1049330181 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G1049330181 |
| Type | thesis |
| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 施冠羽 | zh_TW |
| dc.contributor.author (Authors) | Shr, Guan-Yu | en_US |
| dc.creator (作者) | 施冠羽 | zh_TW |
| dc.creator (作者) | Shr, Guan-Yu | en_US |
| dc.date (日期) | 2019 | en_US |
| dc.date.accessioned | 7-Aug-2019 16:22:13 (UTC+8) | - |
| dc.date.available | 7-Aug-2019 16:22:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 7-Aug-2019 16:22:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G1049330181 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/124807 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 1049330181 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 2. General Company Description 2 2.1. Company Background 2 2.2. Mission & Goals 3 2.3. Objectives 3 2.4. Company Ownership and Management 4 2.5. Products and Services 5 2.5.1. Accommodation 5 2.5.2. Taxi Tour Package 7 2.5.3. Travel Portraits Package 8 2.5.4. Event Planning 9 2.6. Competitive Advantage 10 3. Market Analysis 11 3.1. About Jeju Island 11 3.2. Tourist attractions 12 3.2.1. UNESCO Natural Heritage Site 13 3.3. Tourism Industry in Jeju 14 3.3.1. Industry Overview 14 3.3.2. Accommodation Analysts 17 3.4. Target Customers 22 3.5. Competition Analysis 23 3.6. Support from Government 27 3.6.1. Jeju Investment Promotion Zone 27 3.6.2. Jeju Tourism Promotion & Development Fund 29 4. Marketing Strategies 30 4.1. Online Marketing 31 4.2. Promotion Strategies 33 4.2.1. Social Media Promoting 33 4.2.2. Seasonal Promoting 33 4.2.3. Bundle Pricing 33 4.2.4. Loyalty Program 33 5. Business Model Canvas 35 5.1. Key Partners 36 5.2. Key Activities 36 5.3. Key Resources 37 5.4. Value Proposition 37 5.5. Customer Relationship 37 5.6. Channels 38 5.7. Customer Segment 39 5.8. Cost Structure 39 5.9. Revenue Streams 39 6. Financial Plan 40 6.1. Startup Expenses and Capitalization 40 6.2. 12-Month Profit and Loss Projection 42 6.3. 3-Year Profit and Loss Projection 44 6.4. Projected Cash Flow 45 6.5. Balance Sheet 46 7. SWOT Analysis 47 Reference 48 Appendix 53 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1049330181 | en_US |
| dc.subject (關鍵詞) | 度假屋 | zh_TW |
| dc.subject (關鍵詞) | 旅遊 | zh_TW |
| dc.subject (關鍵詞) | 濟州島 | zh_TW |
| dc.subject (關鍵詞) | Accommodation | en_US |
| dc.subject (關鍵詞) | Tourism | en_US |
| dc.subject (關鍵詞) | Jeju Inland | en_US |
| dc.title (題名) | 在韓國濟州島開設渡假屋商業計畫 | zh_TW |
| dc.title (題名) | Starting an accommodation business in Jeju | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | (n.d.). Retrieved 5 3, 2019, from KOrea Statistical Information Service: http://kosis.kr/eng/search/searchList.do (n.d.). Retrieved 5 1, 2019, from United Nations Treaty Collection: https://treaties.un.org/Pages/ViewDetailsV.aspx?src=TREATY&mtdsg_no=XI-B-1&chapter=11&Temp=mtdsg5&clang=_en (2018). 2017년 기준 제58회 제주통계연보. Jeju: Tourism Industry Division, Korea culture & tourism institute. (2018). 2017년 제주특별자치도 방문관광객 실태조사 결과. 제주특별자치도: Jeju Tourism Organization. CPG, F. &. (2011, 11 3). Deal with It! Discounts Drive Brand Love on Social Media. Retrieved from https://www.nielsen.com/us/en/insights/news/2011/deal-with-it-discounts-drive-brand-love-on-social-media.html International Driving Permit. (n.d.). Retrieved 5 30, 2019, from WIKIPIDEA: https://en.wikipedia.org/wiki/International_Driving_Permit#cite_note-1 Jeju Investmet Promotion Zone. (n.d.). Retrieved 5 30, 2019, from Invest Korea: http://www.investkorea.org/jeju-do_en/guide/new_guide07.do Jeju Island: South Korea`s volcanic holiday destination. (2014, 4 17). Retrieved 5 10, 2019, from http://edition.cnn.com/travel/article/jeju-island-introduction/index.html Jeju Special Self-Governing Province. (2017). Retrieved 5 11, 2019, from http://www.neargov.org/en/page.jsp?mnu_uid=3670 KakaoMap. (2019, 6 3). Retrieved from Kakao: https://www.kakaocorp.com/service/KakaoMap?lang=en Kim, Christine, Ben Blanchard. (2017, 10 30). South Korea and China agree to normalize relationships after THAAD fallout. Retrieved 5 10, 2019, from https://uk.reuters.com/article/uk-northkorea-missiles/china-south-korea-agree-to-mend-ties-after-thaad-standoff-idUKKBN1D003C Korea Visas & Passports. (2019). Retrieved from Korea Tourism Organization: https://web.archive.org/web/20140929145201/http://english.visitkorea.or.kr/enu/GK/GK_EN_2_1_1.jsp Natural Heritage Site. (2019). Retrieved from Jeju Tourism Organization: https://www.ijto.or.kr/english/?cid=11 Natural sites in Madagascar, China and Korea inscribed on UNESCO World Heritage List. (2007, 6 27). Retrieved 6 3, 2019, from UNESCO: http://whc.unesco.org/en/news/358 Rahn, K. (2011, 11 13). Jeju chosen as one of new 7 wonders. Retrieved from The Korea Times: http://www.koreatimes.co.kr/www/news/biz/2011/11/113_98650.html Seongsan Flow. (n.d.). Retrieved 6 3, 2019, from Booking.com: https://www.booking.com/hotel/kr/seongsanpeulrou.html?aid=318615&label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3 The Cloud Pool and Spa. (2019, 5 10). Retrieved from Booking.com: https://www.booking.com/hotel/kr/the-cloud.en-gb.html?aid=318615;label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3 UNESCO in brief - Mission and Mandate. (2019, 5 3). Retrieved from UNESCO.org: https://en.unesco.org/about-us/introducing-unesco Wikipedia, the free encyclopedia. (2019). Retrieved 5 1, 2019, from Wikipedia: https://en.wikipedia.org/wiki/Hallasan Yang, H. (n.d.). Budget airlines the flavor of South Korean aviation market, Jeju travel booms. Retrieved 6 1, 2019, from REUTERS: https://www.reuters.com/article/us-airlines-iata-southkorea/budget-airlines-the-flavor-of-south-korean-aviation-market-jeju-travel-booms-idUSKCN1T233S Yonhop. (2017, 9 30). No. of foreign visitors to Jeju down 82% in Aug. amid THAAD row. Retrieved 5 1, 2019, from The Korea Herald: http://nwww.koreaherald.com/view.php?ud=20170930000027 숙박업정보신문. (2019, 4 6). 숙박업정보신문제공-숙박잡지.매거진.창업정보신문숙박신문제공 - 2019 상반기 제주관광진흥기금 융자지원 추진. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/supnews/221506933006 제주관광정보센터. (n.d.). visitjeju. Retrieved 5 20, 2019, from visitjeju: https://www.visitjeju.net/kr/detail/view?contentsid=CONT_000000000500477 제주도성수공인중개사. (2018, 5 11). 제주관광진흥기금은 눈먼 돈? 엉뚱한데 썼다가 106억 회수. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/jejudo_land/221273486194 제주특별자치도. (2016). 제주관광진흥기금. 제주특별자치도: 제주특별자치도. Retrieved 6 8, 2019, from http://www.law.go.kr/%EC%9E%90%EC%B9%98%EB%B2%95%EA%B7%9C/%EC%A0%9C%EC%A3%BC%EA%B4%80%EA%B4%91%EC%A7%84%ED%9D%A5%EA%B8%B0%EA%B8%88%20%EC%9A%B4%EC%9A%A9%C2%B7%EA%B4%80%EB%A6%AC%20%EC%A1%B0%EB%A1%80 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU201900294 | en_US |