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題名 在韓國濟州島開設渡假屋商業計畫
Starting an accommodation business in Jeju作者 施冠羽
Shr, Guan-Yu貢獻者 吳文傑
Wu, Jack
施冠羽
Shr, Guan-Yu關鍵詞 度假屋
旅遊
濟州島
Accommodation
Tourism
Jeju Inland日期 2019 上傳時間 7-八月-2019 16:22:13 (UTC+8) 摘要 無
The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year.參考文獻 (n.d.). Retrieved 5 3, 2019, from KOrea Statistical Information Service: http://kosis.kr/eng/search/searchList.do(n.d.). Retrieved 5 1, 2019, from United Nations Treaty Collection: https://treaties.un.org/Pages/ViewDetailsV.aspx?src=TREATY&mtdsg_no=XI-B-1&chapter=11&Temp=mtdsg5&clang=_en(2018). 2017년 기준 제58회 제주통계연보. Jeju: Tourism Industry Division, Korea culture & tourism institute.(2018). 2017년 제주특별자치도 방문관광객 실태조사 결과. 제주특별자치도: Jeju Tourism Organization.CPG, F. &. (2011, 11 3). Deal with It! Discounts Drive Brand Love on Social Media. Retrieved from https://www.nielsen.com/us/en/insights/news/2011/deal-with-it-discounts-drive-brand-love-on-social-media.htmlInternational Driving Permit. (n.d.). Retrieved 5 30, 2019, from WIKIPIDEA: https://en.wikipedia.org/wiki/International_Driving_Permit#cite_note-1Jeju Investmet Promotion Zone. (n.d.). Retrieved 5 30, 2019, from Invest Korea: http://www.investkorea.org/jeju-do_en/guide/new_guide07.doJeju Island: South Korea`s volcanic holiday destination. (2014, 4 17). Retrieved 5 10, 2019, from http://edition.cnn.com/travel/article/jeju-island-introduction/index.htmlJeju Special Self-Governing Province. (2017). Retrieved 5 11, 2019, from http://www.neargov.org/en/page.jsp?mnu_uid=3670KakaoMap. (2019, 6 3). Retrieved from Kakao: https://www.kakaocorp.com/service/KakaoMap?lang=enKim, Christine, Ben Blanchard. (2017, 10 30). South Korea and China agree to normalize relationships after THAAD fallout. Retrieved 5 10, 2019, from https://uk.reuters.com/article/uk-northkorea-missiles/china-south-korea-agree-to-mend-ties-after-thaad-standoff-idUKKBN1D003CKorea Visas & Passports. (2019). Retrieved from Korea Tourism Organization: https://web.archive.org/web/20140929145201/http://english.visitkorea.or.kr/enu/GK/GK_EN_2_1_1.jspNatural Heritage Site. (2019). Retrieved from Jeju Tourism Organization: https://www.ijto.or.kr/english/?cid=11Natural sites in Madagascar, China and Korea inscribed on UNESCO World Heritage List. (2007, 6 27). Retrieved 6 3, 2019, from UNESCO: http://whc.unesco.org/en/news/358Rahn, K. (2011, 11 13). Jeju chosen as one of new 7 wonders. Retrieved from The Korea Times: http://www.koreatimes.co.kr/www/news/biz/2011/11/113_98650.htmlSeongsan Flow. (n.d.). Retrieved 6 3, 2019, from Booking.com: https://www.booking.com/hotel/kr/seongsanpeulrou.html?aid=318615&label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3The Cloud Pool and Spa. (2019, 5 10). Retrieved from Booking.com: https://www.booking.com/hotel/kr/the-cloud.en-gb.html?aid=318615;label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3UNESCO in brief - Mission and Mandate. (2019, 5 3). Retrieved from UNESCO.org: https://en.unesco.org/about-us/introducing-unescoWikipedia, the free encyclopedia. (2019). Retrieved 5 1, 2019, from Wikipedia: https://en.wikipedia.org/wiki/HallasanYang, H. (n.d.). Budget airlines the flavor of South Korean aviation market, Jeju travel booms. Retrieved 6 1, 2019, from REUTERS: https://www.reuters.com/article/us-airlines-iata-southkorea/budget-airlines-the-flavor-of-south-korean-aviation-market-jeju-travel-booms-idUSKCN1T233SYonhop. (2017, 9 30). No. of foreign visitors to Jeju down 82% in Aug. amid THAAD row. Retrieved 5 1, 2019, from The Korea Herald: http://nwww.koreaherald.com/view.php?ud=20170930000027숙박업정보신문. (2019, 4 6). 숙박업정보신문제공-숙박잡지.매거진.창업정보신문숙박신문제공 - 2019 상반기 제주관광진흥기금 융자지원 추진. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/supnews/221506933006제주관광정보센터. (n.d.). visitjeju. Retrieved 5 20, 2019, from visitjeju: https://www.visitjeju.net/kr/detail/view?contentsid=CONT_000000000500477제주도성수공인중개사. (2018, 5 11). 제주관광진흥기금은 눈먼 돈? 엉뚱한데 썼다가 106억 회수. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/jejudo_land/221273486194제주특별자치도. (2016). 제주관광진흥기금. 제주특별자치도: 제주특별자치도. Retrieved 6 8, 2019, from http://www.law.go.kr/%EC%9E%90%EC%B9%98%EB%B2%95%EA%B7%9C/%EC%A0%9C%EC%A3%BC%EA%B4%80%EA%B4%91%EC%A7%84%ED%9D%A5%EA%B8%B0%EA%B8%88%20%EC%9A%B4%EC%9A%A9%C2%B7%EA%B4%80%EB%A6%AC%20%EC%A1%B0%EB%A1%80 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
1049330181資料來源 http://thesis.lib.nccu.edu.tw/record/#G1049330181 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 施冠羽 zh_TW dc.contributor.author (作者) Shr, Guan-Yu en_US dc.creator (作者) 施冠羽 zh_TW dc.creator (作者) Shr, Guan-Yu en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-八月-2019 16:22:13 (UTC+8) - dc.date.available 7-八月-2019 16:22:13 (UTC+8) - dc.date.issued (上傳時間) 7-八月-2019 16:22:13 (UTC+8) - dc.identifier (其他 識別碼) G1049330181 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124807 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 1049330181 zh_TW dc.description.abstract (摘要) 無 zh_TW dc.description.abstract (摘要) The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year. en_US dc.description.tableofcontents 1. Executive Summary 12. General Company Description 22.1. Company Background 22.2. Mission & Goals 32.3. Objectives 32.4. Company Ownership and Management 42.5. Products and Services 52.5.1. Accommodation 52.5.2. Taxi Tour Package 72.5.3. Travel Portraits Package 82.5.4. Event Planning 92.6. Competitive Advantage 103. Market Analysis 113.1. About Jeju Island 113.2. Tourist attractions 123.2.1. UNESCO Natural Heritage Site 133.3. Tourism Industry in Jeju 143.3.1. Industry Overview 143.3.2. Accommodation Analysts 173.4. Target Customers 223.5. Competition Analysis 233.6. Support from Government 273.6.1. Jeju Investment Promotion Zone 273.6.2. Jeju Tourism Promotion & Development Fund 294. Marketing Strategies 304.1. Online Marketing 314.2. Promotion Strategies 334.2.1. Social Media Promoting 334.2.2. Seasonal Promoting 334.2.3. Bundle Pricing 334.2.4. Loyalty Program 335. Business Model Canvas 355.1. Key Partners 365.2. Key Activities 365.3. Key Resources 375.4. Value Proposition 375.5. Customer Relationship 375.6. Channels 385.7. Customer Segment 395.8. Cost Structure 395.9. Revenue Streams 396. Financial Plan 406.1. Startup Expenses and Capitalization 406.2. 12-Month Profit and Loss Projection 426.3. 3-Year Profit and Loss Projection 446.4. Projected Cash Flow 456.5. Balance Sheet 467. SWOT Analysis 47Reference 48Appendix 53 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1049330181 en_US dc.subject (關鍵詞) 度假屋 zh_TW dc.subject (關鍵詞) 旅遊 zh_TW dc.subject (關鍵詞) 濟州島 zh_TW dc.subject (關鍵詞) Accommodation en_US dc.subject (關鍵詞) Tourism en_US dc.subject (關鍵詞) Jeju Inland en_US dc.title (題名) 在韓國濟州島開設渡假屋商業計畫 zh_TW dc.title (題名) Starting an accommodation business in Jeju en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) (n.d.). Retrieved 5 3, 2019, from KOrea Statistical Information Service: http://kosis.kr/eng/search/searchList.do(n.d.). Retrieved 5 1, 2019, from United Nations Treaty Collection: https://treaties.un.org/Pages/ViewDetailsV.aspx?src=TREATY&mtdsg_no=XI-B-1&chapter=11&Temp=mtdsg5&clang=_en(2018). 2017년 기준 제58회 제주통계연보. Jeju: Tourism Industry Division, Korea culture & tourism institute.(2018). 2017년 제주특별자치도 방문관광객 실태조사 결과. 제주특별자치도: Jeju Tourism Organization.CPG, F. &. (2011, 11 3). Deal with It! Discounts Drive Brand Love on Social Media. Retrieved from https://www.nielsen.com/us/en/insights/news/2011/deal-with-it-discounts-drive-brand-love-on-social-media.htmlInternational Driving Permit. (n.d.). Retrieved 5 30, 2019, from WIKIPIDEA: https://en.wikipedia.org/wiki/International_Driving_Permit#cite_note-1Jeju Investmet Promotion Zone. (n.d.). Retrieved 5 30, 2019, from Invest Korea: http://www.investkorea.org/jeju-do_en/guide/new_guide07.doJeju Island: South Korea`s volcanic holiday destination. (2014, 4 17). Retrieved 5 10, 2019, from http://edition.cnn.com/travel/article/jeju-island-introduction/index.htmlJeju Special Self-Governing Province. (2017). Retrieved 5 11, 2019, from http://www.neargov.org/en/page.jsp?mnu_uid=3670KakaoMap. (2019, 6 3). Retrieved from Kakao: https://www.kakaocorp.com/service/KakaoMap?lang=enKim, Christine, Ben Blanchard. (2017, 10 30). South Korea and China agree to normalize relationships after THAAD fallout. Retrieved 5 10, 2019, from https://uk.reuters.com/article/uk-northkorea-missiles/china-south-korea-agree-to-mend-ties-after-thaad-standoff-idUKKBN1D003CKorea Visas & Passports. (2019). Retrieved from Korea Tourism Organization: https://web.archive.org/web/20140929145201/http://english.visitkorea.or.kr/enu/GK/GK_EN_2_1_1.jspNatural Heritage Site. (2019). Retrieved from Jeju Tourism Organization: https://www.ijto.or.kr/english/?cid=11Natural sites in Madagascar, China and Korea inscribed on UNESCO World Heritage List. (2007, 6 27). Retrieved 6 3, 2019, from UNESCO: http://whc.unesco.org/en/news/358Rahn, K. (2011, 11 13). Jeju chosen as one of new 7 wonders. Retrieved from The Korea Times: http://www.koreatimes.co.kr/www/news/biz/2011/11/113_98650.htmlSeongsan Flow. (n.d.). Retrieved 6 3, 2019, from Booking.com: https://www.booking.com/hotel/kr/seongsanpeulrou.html?aid=318615&label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3The Cloud Pool and Spa. (2019, 5 10). Retrieved from Booking.com: https://www.booking.com/hotel/kr/the-cloud.en-gb.html?aid=318615;label=English_Taiwan_EN_TW_29561957065-rSXaqelRj%2AxS8o8dMARQ1gS113415641545%3Apl%3Ata%3Ap1%3Ap2%3Aac%3Aap1t1%3Aneg%3Afi23287656931%3Atiaud-294080460146%3Adsa-206308680745%3Alp9040379%3Ali%3UNESCO in brief - Mission and Mandate. (2019, 5 3). Retrieved from UNESCO.org: https://en.unesco.org/about-us/introducing-unescoWikipedia, the free encyclopedia. (2019). Retrieved 5 1, 2019, from Wikipedia: https://en.wikipedia.org/wiki/HallasanYang, H. (n.d.). Budget airlines the flavor of South Korean aviation market, Jeju travel booms. Retrieved 6 1, 2019, from REUTERS: https://www.reuters.com/article/us-airlines-iata-southkorea/budget-airlines-the-flavor-of-south-korean-aviation-market-jeju-travel-booms-idUSKCN1T233SYonhop. (2017, 9 30). No. of foreign visitors to Jeju down 82% in Aug. amid THAAD row. Retrieved 5 1, 2019, from The Korea Herald: http://nwww.koreaherald.com/view.php?ud=20170930000027숙박업정보신문. (2019, 4 6). 숙박업정보신문제공-숙박잡지.매거진.창업정보신문숙박신문제공 - 2019 상반기 제주관광진흥기금 융자지원 추진. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/supnews/221506933006제주관광정보센터. (n.d.). visitjeju. Retrieved 5 20, 2019, from visitjeju: https://www.visitjeju.net/kr/detail/view?contentsid=CONT_000000000500477제주도성수공인중개사. (2018, 5 11). 제주관광진흥기금은 눈먼 돈? 엉뚱한데 썼다가 106억 회수. Retrieved 6 8, 2019, from Naver Blog: https://blog.naver.com/jejudo_land/221273486194제주특별자치도. (2016). 제주관광진흥기금. 제주특별자치도: 제주특별자치도. Retrieved 6 8, 2019, from http://www.law.go.kr/%EC%9E%90%EC%B9%98%EB%B2%95%EA%B7%9C/%EC%A0%9C%EC%A3%BC%EA%B4%80%EA%B4%91%EC%A7%84%ED%9D%A5%EA%B8%B0%EA%B8%88%20%EC%9A%B4%EC%9A%A9%C2%B7%EA%B4%80%EB%A6%AC%20%EC%A1%B0%EB%A1%80 zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900294 en_US
