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題名 企業的數位轉型策略與供應鏈績效關係之研究
The Study of Relationship Between Digital Transformation Strategy and Supply Chain Performance作者 沈怡君
Shen, Yi-Chun貢獻者 李易諭
Lee, Yih-Yuh
沈怡君
Shen, Yi-Chun關鍵詞 資訊科技
數位轉型
供應鏈績效
價值創造
工業4.0日期 2019 上傳時間 7-Aug-2019 17:15:27 (UTC+8) 摘要 在過去三十年中，資訊科技（Information Technology, IT）的興起，使得許多行業逐漸蓬勃發展，也締造了不少商機。隨著資訊科技的演變與進化，新興的技術應用在過去十年間蓬勃發展，因此許多業務基礎架構已逐漸數位化，使產品、流程與服務之間的互相連結不斷增加。這些數位化應用也從根本上改變了企業策略、企業流程、公司能力、產品與服務，並在擴展商業網絡關係中扮演重要關鍵的角色。然而與此同時，客戶的需求也逐漸朝向客製化的方向發展，對於以往只要單純的產品、服務或技術已不再滿足，他們更希望企業主能提供完整的解決服務方案（Total Solution）與更完善的服務規劃，因此後來便衍伸出像人工智慧（Artificial Intelligence）、大數據分析以及物聯網（IoT）等相關技術的應用。雖然臺灣電子製造業者過去大多以代工模式獲利，但自2011年開始臺灣電子零組件廠出現虧損情形，OEM的獲利也逐漸下滑與縮水。此外，加上近幾年人力成本逐年攀升、高齡化的人口結構與少子化危機等因素下，促使不少臺灣電子製造業者開始思考如何透過數位化轉型使企業突破窠臼，以因應變動快速的市場環境，重拾產業競爭力。因此本研究著重於了解數位轉型策略與價值創造的改變以及供應鏈績效之間的關係，並呈現出目前臺灣製造業者數位轉型之概況與成效。 參考文獻 英文文獻Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.Ashwell, M. L. (2017). The digital transformation of intelligence analysis. Journal of Financial Crime, 24(3), 393-411. doi:10.1108/JFC-03-2017-0020Ayabakan, S., Bardhan, I. R., & Zheng, Z. (2017). A data envelopment analysis approach to estimate IT-Enabled production capability. MIS Quarterly, 41(1), 189-A7.Babin, B. J., Griffin, M., & Hair Jr, J. F. (2016). Heresies and sacred cows in scholarly marketing publications. Journal of Business Research, 69(8), 3133-3138. doi:http://dx.doi.org/10.1016/j.jbusres.2015.12.001Berghaus, S., & Back, A. (2016). Stages in digital business transformation: Results of an empirical maturity study. MCIS Proceedings. 22.Berman, Saul J., & Bell, Ragna. (2011). Digital transformation: Creating new business models where digital meets physical. IBM Institute for Business Value. IBM Global Business Services.Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471-482.Bhattacharya, S., Krishnan, V., & Mahajan, V. (1998). Managing new product definition in highly dynamic environments. Management Science, 44(11), S50-S64.Bowersox, D.J., Closs, D.J., & Drayer, R.W. (2005). The digital transformation: technology and beyond. Supply Chain Management Review, 9(1), 22-29.Chen, I.J. and Paulraj, A. (2004). Towards a Theory of Supply Chain Management: The Constructs and Measurements. Journal of Operations Management, 22, 119. http://dx.doi.org/10.1016/j.jom.2003.12.007Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Methodology for business and management. Modern methods for business research (295-336). Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers.Dess, G. G., & Beard, D. W. (1984). Dimensions of Organizational Task Environments. Administrative Science Quarterly, 29(1), 52-73. doi:10.2307/2393080Eisenhardt, K., & Brown, S. (1999). Patching: Restitching business portfolios in dynamic markets. Harvard Business Review 77(3):72-82.Eisenhardt, K., & Martin, J. (2000). Dynamic Capabilities: What Are They? Strategic Management Journal, 21(10/11), 1105-1121. Retrieved from http://www.jstor.org.autorpa.lib.nccu.edu.tw/stable/3094429Enslow, B. (2000). Internet Fulfillment: The Next Supply Chain Frontier. Achieving Supply Chain Excellence Through Technology (ASCET) (2). Montgomery Research, Inc.Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing Digital Technology: A New Strategic Imperative. MIT Sloan Management Review, 55(2), 1-12.Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research (JMR), 18(1), 39-50.Govindan, K., Azevedo, S.G., Carvalho, H., & Cruz-Machado, V. (2014). Impact of supply chain management practices on sustainability. Journal of Cleaner Production, Vol. 85, 212-225.Green, K. W., & Inman, R. A. (2005). Using A Just-In-Time Selling Strategy to Strengthen Supply Chain Linkages. International Journal of Production Research, 43(16), 3437-3453. doi:10.1080/00207540500118035Grunert, K. G., & Ellegaard, C. (1992). The concept of key success factors: Theory and method. S.l.: MAPP.Gunasekaran, A., Patel, C., & McGaughey, R. E. (2004). A framework for supply chain performance measurement. International Journal of Production Economics, 87(3), 333-347.Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, California: SAGE Publications, Incorporated.Hausman, W. H. (2004). Supply Chain Performance Metrics. The Practice of Supply Chain Management: Where Theory and Application Converge (61-73). Boston, MA: Springer US.Hess, T., Matt, C., Benlian, A., Wiesboeck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive. 15 (2), 123–139.Horlach, B., Drews, P., Schirmer, I., & Böhmann, T. (2017). Increasing the agility of IT delivery: Five types of bimodal IT organization. In: Hawaii International Conference on System Sciences, Waikoloa Beach, HI, 5420–5429.Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, Not Technology, Drives Digital Transformation. MIT Sloan Management Review and Deloitte University Press.Kurien, G. P., & Qureshi, M. N. (2011). Study of Performance Measurement Practices in Supply Chain Management. International Journal of Business Management and Social Sciences, 2(4), 19-34.Lambert, D. M., & Pohlen, T. L. (2001). Supply Chain Metrics. The International Journal of Logistics Management, 12(1), 1-19. doi:http://dx.doi.org/10.1108/09574090110806190Lee, H.L., & Billington, C. (1992). Managing supply chain inventory: Pitfalls and opportunities. Sloan Management Review 33 (3), 65–73.Li, L., Su, F., Zhang, W., & Mao, J.-Y. (2018). Digital transformation by SME entrepreneurs: A capability perspective. Information Systems Journal, 28(6), 1129-1157. doi:10.1111/isj.12153Lummus, R. R., & Vokurka, R. J. (1999). Defining supply chain management: a historical perspective and practical guidelines. Industrial Management & Data Systems, 99(1), 11-17. doi:http://dx.doi.org/10.1108/02635579910243851Matijevic, M., & Solaja, M. (2015). ICT in Serbia - At a Glance. Novi Sad: Vojvodina ICT klaster.Matt, C., Hess, T., & Benlian, A. (2015). Digital Transformation Strategies. Business & Information Systems Engineering, 57(5), 339-343. doi:10.1007/s12599-015-0401-5Miles, R. E., & Snow, C. C. (1994). Fit, failure, and the hall of fame: How companies succeed or fail. New York: Free Press.Miller, D. (1988). Relating Porter’s Business Strategies to Environment And Structure: Analysis and Performance Implications. Academy of Management Journal, 31(2), 280-308. doi:10.2307/256549Nadeem, A., Abedin, B., Cerpa, N., & Chew, E. (2018). Editorial: Digital Transformation & Digital Business Strategy in Electronic Commerce - The Role of Organizational Capabilities. Journal of Theoretical and Applied Electronic Commerce Research, 13(2), I-VIII. doi:http://dx.doi.org/10.4067/S0718-18762018000200101Rai, A., Patnayakuni, R., & Seth, N. (2006). Firm Performance Impacts of Digitally Enabled Supply Chain Integration Capabilities. MIS Quarterly, 30(2), 225-246. Doi:10.2307/25148729Reddy, S., & Reinartz, W. (2017). Digital Transformation and Value Creation: Sea Change Ahead. GfK Marketing Intelligence Review, 9(1), 10-17.Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. New York: Columbia University Press.Sabath, R. E., & Frentzel, D. G. (1997). Go for Growth: Supply Chain Management’s Role in Growing Revenues. Supply Chain Management Review (1:2), 16-24.Sambamurthy, V., & Zmud, R. W. (2000). Research commentary: The organizing logic for an enterprise`s IT activities in the digital era - A prognosis of practice and a call for research. Information Systems Research, 11(2), 105-114.Schallmo, D., Williams, C. A., & Boardman, L. (2017). Digital transformation of business models—best practice, enablers, and roadmap. International Journal of Innovation Management, 21(08), 1740014. Doi:10.1142/S136391961740014XSobel, M. E. (1982). Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models. Sociological Methodology, 13, 290-312. doi:10.2307/270723Stewart, G. (1997). Supply chain operations reference model (SCOR): The first cross- industry framework for integrated supply chain management. Logistics Information Management, Vol. 10, Issue: 2, 62-67. https://doi.org/10.1108/09576059710815716Trkman, P., Budler, M., & Groznik, A. (2015). A business model approach to supply chain management. Supply Chain Management, 20(6), 587-602.Van Hoek, R.I., Harrison, A., & Christopher, M. (2001). Measuring Agile Capabilities in the Supply Chain. International Journal of Operations & Production Management, 21, 126–147. http://dx.doi.org/10.1108/01443570110358495Vanderhaeghe, A., & Treville, S. (2003). How to fail at flexibility. Supply Chain Forum: An International Journal, Vol. 4 No. 1, 67-73.Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems. doi:https://doi.org/10.1016/j.jsis.2019.01.003Westerman, G., Calméjane, C., Bonnet, D., Ferraris, P., & McAfee, A. (2011). Digital transformation: A roadmap for billion-dollar organizations. MIT Center for Digital Business and Capgemini Consulting, 1-68.Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. MIS Quarterly,33(1), 177-195. doi:10.2307/20650284Whitten, G. D., Green, K. W., Jr., & Zelbst, P. J. (2012). Triple-A supply chain performance. International Journal of Operations & Production Management, 32(1), 28-48. doi:http://dx.doi.org/10.1108/01443571211195727 中文文獻Wu Sun. (2017). 《亞洲數位轉型研究調查報告》：逾八成企業「數位轉型」勢在必行。微軟新聞中心。取自https://bit.ly/2FLJ4ee余采霏（2018）。三大調研機構鐵口直斷解盤2018資訊科技趨勢。網管人NetAdmin。取自https://bit.ly/2ZQsX4G吳統雄（1984）。電話調查：理論與方法。臺北：聯經出版事業公司。李宜靜（2018）。驅動工業4.0之IT能力影響商業模式創新之研究：基於動態能力的觀點。國立政治大學企業管理研究所博士論文。邱皓政（2006）。量化研究與統計分析。五南圖書出版股份有限公司。章錦華、林康卷、魏世民、成政珉、藍兆君、譚宏、曾俊豪、陳彥汝、譚岱文（2017）。台灣刻不容緩的數位化課題。Digital McKinsey.陳思妤（2016）。〈數位轉型－邁向數位企業之路〉。《MyMKC.com管理知識中心》。取自https://mymkc.com/article/content/22557陳寬裕、王正華（2017）。論文統計分析實務：SPSS與AMOS的運用。臺北：五南圖書出版，三版。葉基仁（2017）。臺灣數位轉型：澳洲策略與APEC焦點。中華台北APEC研究中心，214期，P.8-10詹方冠、黃國銘（2016）。數位經濟發展的趨勢、策略與方向。國家發展委員會新聞稿。https://bit.ly/2xhCdCG 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
106363063資料來源 http://thesis.lib.nccu.edu.tw/record/#G1063630631 資料類型 thesis dc.contributor.advisor 李易諭 zh_TW dc.contributor.advisor Lee, Yih-Yuh en_US dc.contributor.author (Authors) 沈怡君 zh_TW dc.contributor.author (Authors) Shen, Yi-Chun en_US dc.creator (作者) 沈怡君 zh_TW dc.creator (作者) Shen, Yi-Chun en_US dc.date (日期) 2019 en_US dc.date.accessioned 7-Aug-2019 17:15:27 (UTC+8) - dc.date.available 7-Aug-2019 17:15:27 (UTC+8) - dc.date.issued (上傳時間) 7-Aug-2019 17:15:27 (UTC+8) - dc.identifier (Other Identifiers) G1063630631 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125078 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 106363063 zh_TW dc.description.abstract (摘要) 在過去三十年中，資訊科技（Information Technology, IT）的興起，使得許多行業逐漸蓬勃發展，也締造了不少商機。隨著資訊科技的演變與進化，新興的技術應用在過去十年間蓬勃發展，因此許多業務基礎架構已逐漸數位化，使產品、流程與服務之間的互相連結不斷增加。這些數位化應用也從根本上改變了企業策略、企業流程、公司能力、產品與服務，並在擴展商業網絡關係中扮演重要關鍵的角色。然而與此同時，客戶的需求也逐漸朝向客製化的方向發展，對於以往只要單純的產品、服務或技術已不再滿足，他們更希望企業主能提供完整的解決服務方案（Total Solution）與更完善的服務規劃，因此後來便衍伸出像人工智慧（Artificial Intelligence）、大數據分析以及物聯網（IoT）等相關技術的應用。雖然臺灣電子製造業者過去大多以代工模式獲利，但自2011年開始臺灣電子零組件廠出現虧損情形，OEM的獲利也逐漸下滑與縮水。此外，加上近幾年人力成本逐年攀升、高齡化的人口結構與少子化危機等因素下，促使不少臺灣電子製造業者開始思考如何透過數位化轉型使企業突破窠臼，以因應變動快速的市場環境，重拾產業競爭力。因此本研究著重於了解數位轉型策略與價值創造的改變以及供應鏈績效之間的關係，並呈現出目前臺灣製造業者數位轉型之概況與成效。 zh_TW dc.description.tableofcontents 中文摘要 I謝辭 II目次 III表目錄 V圖目錄 V第壹章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 3第三節 研究流程 4第四節 論文架構 5第貳章 文獻探討 6第一節 數位轉型 6第二節 全球數位轉型之概況 16第三節 價值創造的改變 23第四節 動態環境 26第五節 供應鏈績效 27第六節 數位轉型策略與供應鏈績效之關係 30第參章 研究方法 33第一節 研究架構 33第二節 研究假說 35第三節 研究變項之操作性定義 38第四節 研究方法設計 39第五節 資料分析方法 43第肆章 資料分析與討論 45第一節 敘述性統計分析 45第二節 信效度分析 49第三節 共同方法變異 50第四節 研究模型分析與假設驗證 51第伍章 結論與建議 56第一節 研究結論 56第二節 管理意涵 58第三節 研究建議 60第四節 研究限制 61參考文獻 62英文文獻 62中文文獻 66附錄一：訪談提綱與節錄 67附錄二：研究問卷正式量表 69 zh_TW dc.format.extent 2337405 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1063630631 en_US dc.subject (關鍵詞) 資訊科技 zh_TW dc.subject (關鍵詞) 數位轉型 zh_TW dc.subject (關鍵詞) 供應鏈績效 zh_TW dc.subject (關鍵詞) 價值創造 zh_TW dc.subject (關鍵詞) 工業4.0 zh_TW dc.title (題名) 企業的數位轉型策略與供應鏈績效關係之研究 zh_TW dc.title (題名) The Study of Relationship Between Digital Transformation Strategy and Supply Chain Performance en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 英文文獻Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.Ashwell, M. L. (2017). The digital transformation of intelligence analysis. Journal of Financial Crime, 24(3), 393-411. doi:10.1108/JFC-03-2017-0020Ayabakan, S., Bardhan, I. R., & Zheng, Z. (2017). A data envelopment analysis approach to estimate IT-Enabled production capability. MIS Quarterly, 41(1), 189-A7.Babin, B. J., Griffin, M., & Hair Jr, J. F. (2016). Heresies and sacred cows in scholarly marketing publications. Journal of Business Research, 69(8), 3133-3138. doi:http://dx.doi.org/10.1016/j.jbusres.2015.12.001Berghaus, S., & Back, A. (2016). Stages in digital business transformation: Results of an empirical maturity study. MCIS Proceedings. 22.Berman, Saul J., & Bell, Ragna. (2011). Digital transformation: Creating new business models where digital meets physical. IBM Institute for Business Value. IBM Global Business Services.Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471-482.Bhattacharya, S., Krishnan, V., & Mahajan, V. (1998). Managing new product definition in highly dynamic environments. Management Science, 44(11), S50-S64.Bowersox, D.J., Closs, D.J., & Drayer, R.W. (2005). The digital transformation: technology and beyond. Supply Chain Management Review, 9(1), 22-29.Chen, I.J. and Paulraj, A. (2004). Towards a Theory of Supply Chain Management: The Constructs and Measurements. Journal of Operations Management, 22, 119. http://dx.doi.org/10.1016/j.jom.2003.12.007Chin, W. W. (1998). The partial least squares approach for structural equation modeling. In G. A. Marcoulides (Ed.), Methodology for business and management. Modern methods for business research (295-336). Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers.Dess, G. G., & Beard, D. W. (1984). Dimensions of Organizational Task Environments. Administrative Science Quarterly, 29(1), 52-73. doi:10.2307/2393080Eisenhardt, K., & Brown, S. (1999). Patching: Restitching business portfolios in dynamic markets. Harvard Business Review 77(3):72-82.Eisenhardt, K., & Martin, J. (2000). Dynamic Capabilities: What Are They? Strategic Management Journal, 21(10/11), 1105-1121. Retrieved from http://www.jstor.org.autorpa.lib.nccu.edu.tw/stable/3094429Enslow, B. (2000). Internet Fulfillment: The Next Supply Chain Frontier. Achieving Supply Chain Excellence Through Technology (ASCET) (2). Montgomery Research, Inc.Fitzgerald, M., Kruschwitz, N., Bonnet, D., & Welch, M. (2014). Embracing Digital Technology: A New Strategic Imperative. MIT Sloan Management Review, 55(2), 1-12.Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research (JMR), 18(1), 39-50.Govindan, K., Azevedo, S.G., Carvalho, H., & Cruz-Machado, V. (2014). Impact of supply chain management practices on sustainability. Journal of Cleaner Production, Vol. 85, 212-225.Green, K. W., & Inman, R. A. (2005). Using A Just-In-Time Selling Strategy to Strengthen Supply Chain Linkages. International Journal of Production Research, 43(16), 3437-3453. doi:10.1080/00207540500118035Grunert, K. G., & Ellegaard, C. (1992). The concept of key success factors: Theory and method. S.l.: MAPP.Gunasekaran, A., Patel, C., & McGaughey, R. E. (2004). A framework for supply chain performance measurement. International Journal of Production Economics, 87(3), 333-347.Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, California: SAGE Publications, Incorporated.Hausman, W. H. (2004). Supply Chain Performance Metrics. 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