1. NCCU Academic Hub
  2. 學術產出
  3. College of Communication
  4. Periodical Articles
  5. Item

學術產出-Periodical Articles

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 Roles of Referring-Sketching Action for the Design Ideation
作者 鄭霈絨
Cheng, Pei-Jung
Yen, Jen
貢獻者 廣告學系
關鍵詞 Searching-retrieving behaviour ; Ideation process ; Graphic design
日期 2009-01
上傳時間 16-Aug-2019 14:36:57 (UTC+8)
摘要 The study mainly explored the behavioural flow and the linkage relationship between the searched content and the transformed ideas in designers` ideation process through the methods of in-situ observation of four practicing graphic designers. This paper proposes a two-stage S-R behavioural flow within a designer`s ideation process. And the main findings show that first, designers tend to generate more different directions of ideas in the "S-R for WI" stage period and combine different ideas or combine them with their imagination in the "S-R for CNS" stage period. Second, the visual stimuli with more concrete features that designers found was utilized to combine with others to form a complete idea while the visual stimuli with more abstract features seem to be combined with the designer`s imagination to form some ideas that differed from the previous ideas. Moreover, the study should be regarded as a pilot study for proposing an analytic method to the related research in the design field and other possible methods should be utilized to in the future for interpreting the deep linkage between the content they searched for and the ideas they generated.
關聯 Bulletin of Japanese Society for the Science of Design, Vol.56, No.1, pp.pp.65-72
資料類型 期刊論文
DOI https://doi.org/10.11247/jssdj.56.65_1
dc.contributor 廣告學系
dc.creator (作者) 鄭霈絨
dc.creator (作者) Cheng, Pei-Jung
dc.creator (作者) Yen, Jen
dc.date (日期) 2009-01
dc.date.accessioned 16-Aug-2019 14:36:57 (UTC+8)-
dc.date.available 16-Aug-2019 14:36:57 (UTC+8)-
dc.date.issued (上傳時間) 16-Aug-2019 14:36:57 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125223-
dc.description.abstract (摘要) The study mainly explored the behavioural flow and the linkage relationship between the searched content and the transformed ideas in designers` ideation process through the methods of in-situ observation of four practicing graphic designers. This paper proposes a two-stage S-R behavioural flow within a designer`s ideation process. And the main findings show that first, designers tend to generate more different directions of ideas in the "S-R for WI" stage period and combine different ideas or combine them with their imagination in the "S-R for CNS" stage period. Second, the visual stimuli with more concrete features that designers found was utilized to combine with others to form a complete idea while the visual stimuli with more abstract features seem to be combined with the designer`s imagination to form some ideas that differed from the previous ideas. Moreover, the study should be regarded as a pilot study for proposing an analytic method to the related research in the design field and other possible methods should be utilized to in the future for interpreting the deep linkage between the content they searched for and the ideas they generated.
dc.format.extent 1492992 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Bulletin of Japanese Society for the Science of Design, Vol.56, No.1, pp.pp.65-72
dc.subject (關鍵詞) Searching-retrieving behaviour ; Ideation process ; Graphic design
dc.title (題名) Roles of Referring-Sketching Action for the Design Ideation
dc.type (資料類型) 期刊論文
dc.identifier.doi (DOI) 10.11247/jssdj.56.65_1
dc.doi.uri (DOI) https://doi.org/10.11247/jssdj.56.65_1